Trends in the Israeli Green IT
      Market (2007-2008)
Shahar Geiger Maor
VP & Senior Analyst
shahar@stki.info
Agenda

1   Background

2   Green IT is part of the problem

3   The Text here
     Your
          “Green Turbine”        ...
Background
 High-speed Industrialization and demographic growth
  over the last 150 years
 Extensive burning of fossil f...
Background




  Your Text here                                                                     Your Text here



    ...
Israel in Green –Awakening in Public
Awareness




    Your Text here            Your Text here




                      ...
Introduction –What is “Green IT”?


         Implementing, managing,
 optimizing and retiring Information
  Technology in ...
IT and Global Warming
GHG (Greenhouse Gases):
 Total annual GHG Emissions of Israel: 73.5 M Ton
 GHG Emissions from Tran...
IT and Global Warming

EPA: “Data Center is the number one opportunity for
 businesses to reduce energy usequot;
Prices ...
IT and Global Warming




  Your Text here                                                                         Your Te...
IT and Global Warming




  Your Text here                                                                         Your Te...
What “Green IT”                                                   Really                  is




  Your Text here         ...
The Green Game




  Your Text here                                                                         Your Text here...
Israeli Market Trends
Consolidation of Servers, Storage and Desktops is a key
 strategy in cutting IT operational costs i...
Green IT Turbine
                   Data Center




  Your Text here                 Your Text here
      Printing        ...
The Data Center’s Situation
                     Greater need for computing resources


                             More ...
STKI Survey 2008:
                  Newrefurbish Data Center will be built
                          within next 2 years?
...
STKI Survey 2008:

               electricity needed to power up computer
              equipment in my organization will ...
STKI Survey 2008:

                  Regulations will force electricity usage
                  down by more than 10% duri...
The Data Center’s Situation -Key Figures


        Data Center Power Usage Allocations
                                   ...
Electricity Use by End Use (USA)
2000-2006




   Your Text here                                                          ...
Electricity Crisis




   Your Text here                                                                         Your Text...
World Electricity Crisis
Tokyo Power and Electric is targeting 800 most energy
 consuming buildings in Tokyo for energy c...
Electricity Crisis in Israel


Demand for
electricity is                                    Israel has no
rising by 4%    ...
The Data Center’s Situation: Practical
   Solutions

Assessments and Thermal Modeling
Green servers and storage devices
...
Practical Solutions for the Data
  Center: Thermal Modeling

•Locate Hot Spots
•Recommend new policy


        Your Text h...
The Data Center’s Situation: Practical
   Solutions

Assessments and Thermal Modeling

Green servers and storage devices...
Energy Star: EPA Report to Congress

 What is it?
 Energy Consumption
by servers in the US
    Your Text here           ...
Energy Calculations:
                                     Power cost
                         Rack -Fully             Powe...
Green Storage
 Israeli market is still immature
 Many of our clients are not ready/willing to face Green
  Storage issue...
The Data Center’s Situation: Practical
   Solutions

Assessments and Thermal Modeling

Green servers and storage devices...
Practical Solutions for the Data
   Center: Advanced cooling methods
Routine Checkup:
Clean Raised floor
Utilize proper ...
The Data Center’s Situation: Practical
   Solutions

Assessments and Thermal Modeling

Green servers and storage devices...
Practical Solutions for the Data Center:
      Consolidation by organization size

      % of reported positive ROI       ...
STKI Survey 2008:
            Four best ways to cut IT operational costs:
70%
60%
50%
40%
          Your Text here        ...
Energy Saving –World Trends




  Your Text here                                                                      Your...
Green IT Turbine
                   Data Center




  Your Text here                  Your Text here
      Printing       ...
PC Market Trends
From PC to Thin Client computing
SBC (Server Based Computing) has security pluses
 alongside green ones...
Practical Solutions – PC
Automatic Remote shut down
Enable power management features (“sleep mode”)
Turn off PC when no...
Energy Calculations:
                                                           Power Cost
                               ...
STKI survey results




     All Rights Reserved @STKI   Moshav Bnei Zion, Israel +972 9 74 444 74   www.stki.info
       ...
STKI survey results




     All Rights Reserved @STKI   Moshav Bnei Zion, Israel +972 9 74 444 74   www.stki.info
       ...
Green IT Turbine
                   Data Center




  Your Text here                 Your Text here

    Printing         ...
True costs of enterprise printing?
Every $1 spent on putting marks on paper involves another $9 to manage it

            ...
Printing -Market Trends

Paperless office…
Output management (e.g photocopiers, printers, faxes) is
 an integral part of...
Practical Green Solutions
   –Printers & Paper

Do not print!!!
Printing management software
Output management
Duplex ...
Enterprise Output Management
   (EOM)

“EOM is formatting, management and distribution of data
  that is created by infor...
STKI survey results




     All Rights Reserved @STKI   Moshav Bnei Zion, Israel +972 9 74 444 74   www.stki.info
       ...
STKI survey results




     All Rights Reserved @STKI   Moshav Bnei Zion, Israel +972 9 74 444 74   www.stki.info
       ...
The Future?




    All Rights Reserved @STKI   Moshav Bnei Zion, Israel +972 9 74 444 74   www.stki.info
                ...
Shahar Geiger Maor
VP & Senior Analyst
shahar@stki.info
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Green IT Trends in Israel July 2008

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Green IT Trends in Israel July 2008

  1. 1. Trends in the Israeli Green IT Market (2007-2008) Shahar Geiger Maor VP & Senior Analyst shahar@stki.info
  2. 2. Agenda 1 Background 2 Green IT is part of the problem 3 The Text here Your “Green Turbine” Your Text here 4 The future? 5 Conclusion 2 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  3. 3. Background  High-speed Industrialization and demographic growth over the last 150 years  Extensive burning of fossil fuels  More and more large GHG emitting factories Your Text here Your Text here Conclusion 3 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  4. 4. Background Your Text here Your Text here Conclusion 4 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  5. 5. Israel in Green –Awakening in Public Awareness Your Text here Your Text here 5 5
  6. 6. Introduction –What is “Green IT”? Implementing, managing, optimizing and retiring Information Technology in a resource efficient, environmentally manner Your Text here Your Text here 6 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  7. 7. IT and Global Warming GHG (Greenhouse Gases):  Total annual GHG Emissions of Israel: 73.5 M Ton  GHG Emissions from Transportation: 14.4 M Ton  GHG Emissions from Manufacturing: 6 M Ton  Total Rate of Recycle Waste: 23.4%  Total Recycle rate of paper: 4% Your Text here Your Text here Typical examples:  Mazda 3 CO2 average emission: 186 g/km (Source: MOF)  Mazda 3 CO2 year average emission (20K): 3720 kg  Production of one kWh = 0.6 kg CO2 emission (U.S)  A typical PC emit 1 Ton of CO2 every year  1 Ton of office paper = 24 “trees” (12m × 20cm)  8200 papers = 1 “tree” 7 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  8. 8. IT and Global Warming EPA: “Data Center is the number one opportunity for businesses to reduce energy usequot; Prices of Servers will soon equal to Operational costs 50% of Businesses are willing to pay 5%-10% more for “Green” Text here Your products Your Text here 75% would choose Green vendor over a non-Green one if prices were the same (InformationWeek 2007) 8 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  9. 9. IT and Global Warming Your Text here Your Text here All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info Source: Cutter 9
  10. 10. IT and Global Warming Your Text here Your Text here 10 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  11. 11. What “Green IT” Really is Your Text here Your Text here 11 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  12. 12. The Green Game Your Text here Your Text here 12 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  13. 13. Israeli Market Trends Consolidation of Servers, Storage and Desktops is a key strategy in cutting IT operational costs in 2008 Israeli organizations focus mainly on the data center Alignment between power consumption and the business Assets Control BetterYour Text here Your Text here More Group Printing Environmental responsibility programs 13 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  14. 14. Green IT Turbine Data Center Your Text here Your Text here Printing Workstations 14
  15. 15. The Data Center’s Situation Greater need for computing resources More racks and more servers Your Text here floor space is running out Your Text here Servers are heating up More cooling is needed Operational costs are soaring and more pollution is emitted 15 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  16. 16. STKI Survey 2008: Newrefurbish Data Center will be built within next 2 years? No Opinion 3% Agree 54% Your Text here Your Text here Disagree 43% 16 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  17. 17. STKI Survey 2008: electricity needed to power up computer equipment in my organization will be down by 50% during next 5 years? Agree 23% Your Text here Your Text here Disagree 77% 17 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  18. 18. STKI Survey 2008: Regulations will force electricity usage down by more than 10% during next 5 years? Your Text here Your Text here Disagree Agree 48% 52% 18 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  19. 19. The Data Center’s Situation -Key Figures Data Center Power Usage Allocations Lighting 2% UPS Your Text here 18% Your Text here Hardware Electricity Cooling 30% 50% Source: Computer Economics 19 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  20. 20. Electricity Use by End Use (USA) 2000-2006 Your Text here Your Text here (Source: EPA) 20 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  21. 21. Electricity Crisis Your Text here Your Text here Source: Jonathan Koomey, Stanford 2007 21 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  22. 22. World Electricity Crisis Tokyo Power and Electric is targeting 800 most energy consuming buildings in Tokyo for energy consumption reduction, 100 of which are data centers U.S.A Data Centers’ Energy Use: Your Text here Your Text here • IT sector consumed about 61 billion KWh in 2006 (~$4.5 billion) • Projected to increase to 100 billion kWh in 2011 (~2.5% of total U.S. electricity or ~$7.4 billion) 22 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  23. 23. Electricity Crisis in Israel Demand for electricity is Israel has no rising by 4% power annually reserves Your Text here Estimated Your Text here shortage of thousands of Mw by 2012 Servers use 130$ a more power barrel than ever 23 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  24. 24. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 24 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  25. 25. Practical Solutions for the Data Center: Thermal Modeling •Locate Hot Spots •Recommend new policy Your Text here Your Text here 25 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  26. 26. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 26 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  27. 27. Energy Star: EPA Report to Congress  What is it?  Energy Consumption by servers in the US Your Text here Your Text here  Encouraging energy efficiency by vendors 27 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  28. 28. Energy Calculations: Power cost Rack -Fully Power Including per hour Configured Cost per cooling costs (0.45 (kW) Year (1:1) ₪/kWh) Typical Blade #1 7U High Text here 16.2 KW 7.3 ₪ 63,948 ₪ 127,896 ₪ Your Your Text here Typical Blade #2 7U High 14.7 KW 6.6 ₪ 57,816 ₪ 115,632 ₪ Typical Blade #3 3U High 14.2 KW 6.4 ₪ 56,064 ₪ 112,128 ₪ Typical Blade #4 3U High 11.16 KW 5₪ 43,800 ₪ 87,600 ₪ 28 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  29. 29. Green Storage  Israeli market is still immature  Many of our clients are not ready/willing to face Green Storage issues (comes second in priority)  Main problem is space and storage cost rather than power consumption  Relevant technologies are: • StorageText here Your consolidation (mainstream) Your Text here • De-duplication • Compression (e.g: Storwize) • Green storage array  STKI observation: when client evaluates Backup-to-Disk, electricity is not considered  Sales in 2008 will grow 29 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  30. 30. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 30 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  31. 31. Practical Solutions for the Data Center: Advanced cooling methods Routine Checkup: Clean Raised floor Utilize proper spacing of cold/hot aisles Limit maximum cooling unit throw Seal all cable cutouts in the raised floor Your Text here Your Text here Upgrading: Rack Cooling • Air Cooling • Liquid Cooling Closer cooling systems -higher average temp. possible 31 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  32. 32. The Data Center’s Situation: Practical Solutions Assessments and Thermal Modeling Green servers and storage devices Advanced cooling methods Your Text here Your Text here Data Center arrangements (e.g.: Hot Aisles/Cold Aisles) Virtualization, Consolidation 32 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  33. 33. Practical Solutions for the Data Center: Consolidation by organization size % of reported positive ROI IT spending per user at organizations with single data % of Consolidation same as centers to those with multiple budget data centers 90% 80% $8,000 70% Your Text here Your Text here 60% $7,000 Small 50% Small Medium Medium 40% Large Large 30% $6,000 20% 10% $5,000 0% Multi DC Single DC ROI TCO Source: Computer Economics 2007 33 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  34. 34. STKI Survey 2008: Four best ways to cut IT operational costs: 70% 60% 50% 40% Your Text here Your Text here 30% 20% 10% 0% Negotiate better Consolidation of Standartization of Group Purchasing prices from servers, storage technologies vendors and desktops 34 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  35. 35. Energy Saving –World Trends Your Text here Your Text here Source: SearchDataCenter.com 2007 35 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  36. 36. Green IT Turbine Data Center Your Text here Your Text here Printing Workstations 36
  37. 37. PC Market Trends From PC to Thin Client computing SBC (Server Based Computing) has security pluses alongside green ones  Interesting ideas to reuse old PCs: • Leasing of Refurbish PC/Laptops • Reuse old here as thin clients (Kannery) Your Text PC Your Text here Wake-On –LAN (WOL) for end users: • Microsoft Windows!! • CMS (Altiris-Symantec) –Haddasah, TLV Muni., Ben-Gurion University • Bigfix (New Age) –CocaCola, Zim, Pelephone • Homemade Solutions –Bank Poalim 37 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  38. 38. Practical Solutions – PC Automatic Remote shut down Enable power management features (“sleep mode”) Turn off PC when not in use for long periods (lunch, meetings ...) Blank Screen Saver –slightly reduces monitor energy Your Text here Your Text here consumption Thin ClientVirtual Desktop (up to 80% less energy consumption) 38 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  39. 39. Energy Calculations: Power Cost Total Watts Power Cost PC (W) Monitor (W) per Hour Used per Year (0.45 ₪/kWh) Basic PC with Flat-Screen 60 40 100 0.045 ₪ 394.2 ₪ Monitor Basic PC with 60 80 140 0.063 ₪ 551.88 ₪ CRT Monitor Your Text here Your Text here Office PC with Flat-Screen 0.067 ₪ 587 ₪ 110 (3.1) 40 (3.3) 150 (6.4) Monitor (0.003 ₪) (26.28 ₪) (sleep mode) Office PC with 110 80 190 0.08 ₪ 700 ₪ CRT Monitor High-End PC with Large 300 50 350 0.15 ₪ 1314 ₪ 39 Flat Screen
  40. 40. STKI survey results All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info 40
  41. 41. STKI survey results All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info 41
  42. 42. Green IT Turbine Data Center Your Text here Your Text here Printing Workstations 42
  43. 43. True costs of enterprise printing? Every $1 spent on putting marks on paper involves another $9 to manage it Spend by industry (commercial, production, office) Average spend = 6.1% of revenues Office Production Commercial 15% Advertising/marketing 14.79% 10% 10% 12% 14% Legal 13.7% Cost of putting marks on paper 13% 12% 11% 90% 90% 88% Computer/data services 10.24% Spend as % of revenue 10% Your Text here 9% Your Text here Healthcare 8.56% + Burdened costs of managing document lifecycle 8% Hospitals 7.65% Document Fulfillment and Fulfillment and 7% Financials 6.84% management distribution distribution 6% Telecommunications 6.28% End-user Facilities and Facilities and Banking/financial services 5.25% interaction labor labor 5% Business services 4.47% IT support and Document and Document and 4% Media and entertainment 3.97% infrastructure content design content design Pharma and biotech 3.6% 3% Administration IT support and Administration Logistics and transportation 2.36% and procurement 2% infrastructure and procurement Construction and engineering 1.5% Facilities Administration 1% IT support and Petroleum refining <1% and procurement infrastructure Source: ALL Associates Group 43
  44. 44. Printing -Market Trends Paperless office… Output management (e.g photocopiers, printers, faxes) is an integral part of IT Massive consolidation into MFPs/Support Centers Your Text here Your Text here Vendors' new approach “From printers to Printing” Vendors in contradiction: selling more printers and managing them in an efficient way doesn't work together Holistic approaches toward printing management are more common Vendors speak about Environmental Printing 44 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  45. 45. Practical Green Solutions –Printers & Paper Do not print!!! Printing management software Output management Duplex Printing E-mailYour Text here of hard-copy (inside & outside the org.) instead Your Text here  Enable invoices and reports online to costumers when possible Organization culture: • Workgroup (Departmental) Printers only • Counting paper in terms of trees 45 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  46. 46. Enterprise Output Management (EOM) “EOM is formatting, management and distribution of data that is created by information systems” (Wikipedia) It should deliver the right content in the right format to Your Text here Your Text here the right end user This is a true step toward Paperless office Environment EOM can be one of the top print-savers in many Israeli enterprises 46 All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info
  47. 47. STKI survey results All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info 47
  48. 48. STKI survey results All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info 48
  49. 49. The Future? All Rights Reserved @STKI Moshav Bnei Zion, Israel +972 9 74 444 74 www.stki.info 49
  50. 50. Shahar Geiger Maor VP & Senior Analyst shahar@stki.info

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