YOU, the media! BuzzBooster.com Internet Marketing Strategies. [email_address]
YOU, the media! [email_address]
YOU, the media! [email_address]
YOU, the media! [email_address] The Media Today Purchase funnel Pushy Not Pushy
YOU, the media! Traditional media is shrinking and fragmenting. Consumers are in control. There have been more than 5,300 ...
YOU, the media! Connect marketing Digital media is durable, always focused on marketing and publicity. Analog is short liv...
YOU, the media! [email_address] We have to target the entire tail Niche media Niche marketing is more focused on precision...
YOU, the media! <ul><ul><li>Always focus on branding acquisition and retention </li></ul></ul><ul><ul><li>Integrate engage...
YOU, the media! <ul><ul><li>Office Max </li></ul></ul><ul><ul><li>22% increase over the back to school season! </li></ul><...
YOU, the media! <ul><ul><li>Profits Connector </li></ul></ul>Converts Create Connect Convert Be Connect Have
YOU, the media! <ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>Professionals? Hobbyists? General popu...
YOU, the media! <ul><li>What is a blog? </li></ul><ul><ul><li>Easy instant publishing tools that allow you to create relat...
YOU, the media! <ul><ul><li>Where to find Blogs? </li></ul></ul><ul><ul><li>http://blogsearch.google.com/ </li></ul></ul><...
YOU, the media! <ul><ul><li>3% of people won’t hit the next page </li></ul></ul><ul><ul><li>30% of people click on pay per...
YOU, the media! <ul><li>6 reasons to blog: </li></ul><ul><ul><li>Easy to do </li></ul></ul><ul><ul><li>Discoverable </li><...
YOU, the media! <ul><ul><li>You can use blogs for: </li></ul></ul><ul><ul><li>Increase targeted traffic to your site </li>...
YOU, the media! <ul><li>Other uses for blogs: </li></ul><ul><ul><li>Project development with team members across the world...
YOU, the media! <ul><ul><li>Online Videos </li></ul></ul><ul><ul><li>You Tube-  100 million videos a day </li></ul></ul><u...
YOU, the media! <ul><li>Facebook = Where The Market Is, I am </li></ul><ul><ul><li>200 million users </li></ul></ul><ul><u...
YOU, the media! <ul><li>Twitter </li></ul><ul><ul><li>Microblogging  </li></ul></ul><ul><ul><li>Media is there </li></ul><...
YOU, the media! <ul><li>How to get the world out? </li></ul><ul><ul><li>Blogs: Technorati.com </li></ul></ul><ul><ul><li>A...
YOU, the media! Other effective ways: Teleseminars Webinars Article distribution Community Networks Second Life
YOU, the media! [email_address] BuzzBooster Engagement Marketing advice 801-8429765 BuzzBooster.com
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You the media_presentation

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Presentation given by BuzzBooster marketing on New media and how social media marketing is changing how small businesses market their business.

Internet Marketing Strategies.

The Media Today

Purchase funnel

Pushy

Not Pushy

Traditional media is shrinking and

fragmenting.

Consumers are in control.

There have been more than 5,300

layoffs in the U.S. newspaper

industry just this year

The situation is just as bad in b-

to-b publishing, where more than 275

business magazines have closed since

the beginning of 2007

Digital media works all through the

funnel and it is not pushy

Digital media is durable, always

focused on marketing and publicity.

Analog is short lived media

We have to target the entire tail

Niche media
Niche marketing is more focused on

precision

and not so much in scale of market

Always focus on branding acquisition

and retention

Integrate engage connect
Engage with sound and motion


Office Max

22% increase over the back to school

season!

Coffegroundz

52Teas

Converts

Profits Connector

Create

Connect

Convert

Be Connect Have

Who is your target audience?

Professionals? Hobbyists? General

population? People in a specific

industry?political audience?

Identify your audience will help you

keep your message targeted

What is a blog?

Easy instant publishing tools that

allow you to create relationships and

build trust with a targeted audience.

They build relationships by

responding to the feedback from

clients and readers

Where to find Blogs?

http://blogsearch.google.com/

http://www.technorati.com/

3% of people won’t hit the next page

30% of people click on pay per click


Do you exist?

6 reasons to blog:

Easy to do

Discoverable

Conversational

Permalink – address for that post

Sindication

Blogs are instant, interactive,

intuitive

You can use blogs for:

Increase targeted traffic to your

site

Boost search engine ranking reliably

Build rapport and trust for more

sales

Multiply the lifetime value of

existing clients

Prove your expertise as a respected

authority in your niche

Transform your clients into fans and

evangelists

Replace your e-mail newslettes for

100% delivery

Generate press exposure and offline

media coverage

It multiplies word of mouth

Other uses for blogs:

Project development with team members

across the world

Centralize company information

Eliminates redundancy of information

Reduce e-mail overhead

Low cost of update system

Coordinate in house teams

An online creative think tank

Online Videos

You Tube- 100 million videos a day

463 videos per second on YouTube

173 Video Portals
Blend

BuzzBooster.tv

Ask dane

YOU, the media!

Facebook = Where The Market Is, I am
800 million users

2.5 million users a month

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You the media_presentation

  1. 1. YOU, the media! BuzzBooster.com Internet Marketing Strategies. [email_address]
  2. 2. YOU, the media! [email_address]
  3. 3. YOU, the media! [email_address]
  4. 4. YOU, the media! [email_address] The Media Today Purchase funnel Pushy Not Pushy
  5. 5. YOU, the media! Traditional media is shrinking and fragmenting. Consumers are in control. There have been more than 5,300 layoffs in the U.S. newspaper industry just this year The situation is just as bad in b-to-b publishing, where more than 275 business magazines have closed since the beginning of 2007 Digital media works all through the funnel and it is not pushy [email_address]
  6. 6. YOU, the media! Connect marketing Digital media is durable, always focused on marketing and publicity. Analog is short lived media
  7. 7. YOU, the media! [email_address] We have to target the entire tail Niche media Niche marketing is more focused on precision and not so much in scale of market
  8. 8. YOU, the media! <ul><ul><li>Always focus on branding acquisition and retention </li></ul></ul><ul><ul><li>Integrate engage connect </li></ul></ul><ul><ul><li>Engage with sound and motion </li></ul></ul>
  9. 9. YOU, the media! <ul><ul><li>Office Max </li></ul></ul><ul><ul><li>22% increase over the back to school season! </li></ul></ul><ul><ul><li>Coffegroundz </li></ul></ul><ul><ul><li>52Teas </li></ul></ul>
  10. 10. YOU, the media! <ul><ul><li>Profits Connector </li></ul></ul>Converts Create Connect Convert Be Connect Have
  11. 11. YOU, the media! <ul><ul><li>Who is your target audience? </li></ul></ul><ul><ul><li>Professionals? Hobbyists? General population? People in a specific industry?political audience? </li></ul></ul><ul><ul><li>Identify your audience will help you keep your message targeted </li></ul></ul>
  12. 12. YOU, the media! <ul><li>What is a blog? </li></ul><ul><ul><li>Easy instant publishing tools that allow you to create relationships and build trust with a targeted audience. </li></ul></ul><ul><ul><li>They build relationships by responding to the feedback from clients and readers </li></ul></ul>
  13. 13. YOU, the media! <ul><ul><li>Where to find Blogs? </li></ul></ul><ul><ul><li>http://blogsearch.google.com/ </li></ul></ul><ul><ul><li>http://www.technorati.com/ </li></ul></ul>
  14. 14. YOU, the media! <ul><ul><li>3% of people won’t hit the next page </li></ul></ul><ul><ul><li>30% of people click on pay per click </li></ul></ul><ul><ul><li>Do you exist? </li></ul></ul>
  15. 15. YOU, the media! <ul><li>6 reasons to blog: </li></ul><ul><ul><li>Easy to do </li></ul></ul><ul><ul><li>Discoverable </li></ul></ul><ul><ul><li>Conversational </li></ul></ul><ul><ul><li>Permalink – address for that post </li></ul></ul><ul><ul><li>Sindication </li></ul></ul><ul><ul><li>Blogs are instant, interactive, intuitive </li></ul></ul>
  16. 16. YOU, the media! <ul><ul><li>You can use blogs for: </li></ul></ul><ul><ul><li>Increase targeted traffic to your site </li></ul></ul><ul><ul><li>Boost search engine ranking reliably </li></ul></ul><ul><ul><li>Build rapport and trust for more sales </li></ul></ul><ul><ul><li>Multiply the lifetime value of existing clients </li></ul></ul><ul><ul><li>Prove your expertise as a respected authority in your niche </li></ul></ul><ul><ul><li>Transform your clients into fans and evangelists </li></ul></ul><ul><ul><li>Replace your e-mail newslettes for 100% delivery </li></ul></ul><ul><ul><li>Generate press exposure and offline media coverage </li></ul></ul><ul><ul><li>It multiplies word of mouth </li></ul></ul>
  17. 17. YOU, the media! <ul><li>Other uses for blogs: </li></ul><ul><ul><li>Project development with team members across the world </li></ul></ul><ul><ul><li>Centralize company information </li></ul></ul><ul><ul><li>Eliminates redundancy of information </li></ul></ul><ul><ul><li>Reduce e-mail overhead </li></ul></ul><ul><ul><li>Low cost of update system </li></ul></ul><ul><ul><li>Coordinate in house teams </li></ul></ul><ul><ul><li>An online creative think tank </li></ul></ul>
  18. 18. YOU, the media! <ul><ul><li>Online Videos </li></ul></ul><ul><ul><li>You Tube- 100 million videos a day </li></ul></ul><ul><ul><li>463 videos per second on YouTube </li></ul></ul><ul><ul><li>173 Video Portals </li></ul></ul><ul><ul><li>Blend </li></ul></ul><ul><ul><li>Who pops your popcorn? </li></ul></ul><ul><ul><li>Ask dane </li></ul></ul>
  19. 19. YOU, the media! <ul><li>Facebook = Where The Market Is, I am </li></ul><ul><ul><li>200 million users </li></ul></ul><ul><ul><li>2.5 million users a month </li></ul></ul><ul><ul><li>Facebook business page </li></ul></ul>
  20. 20. YOU, the media! <ul><li>Twitter </li></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Media is there </li></ul></ul><ul><ul><li>GNO </li></ul></ul>
  21. 21. YOU, the media! <ul><li>How to get the world out? </li></ul><ul><ul><li>Blogs: Technorati.com </li></ul></ul><ul><ul><li>Article directories </li></ul></ul><ul><ul><li>Press release : www.prweb.com </li></ul></ul><ul><ul><li>Podcasts: itunes, podcastalley.com </li></ul></ul><ul><ul><li>Videos: youtube.com, video.google.com </li></ul></ul>
  22. 22. YOU, the media! Other effective ways: Teleseminars Webinars Article distribution Community Networks Second Life
  23. 23. YOU, the media! [email_address] BuzzBooster Engagement Marketing advice 801-8429765 BuzzBooster.com

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