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Presentation given by BuzzBooster marketing on New media and how social media marketing is changing how small businesses market their business.
Internet Marketing Strategies.
The Media Today
Traditional media is shrinking and
Consumers are in control.
There have been more than 5,300
layoffs in the U.S. newspaper
industry just this year
The situation is just as bad in b-
to-b publishing, where more than 275
business magazines have closed since
the beginning of 2007
Digital media works all through the
funnel and it is not pushy
Digital media is durable, always
focused on marketing and publicity.
Analog is short lived media
We have to target the entire tail
Niche marketing is more focused on
and not so much in scale of market
Always focus on branding acquisition
Integrate engage connect
Engage with sound and motion
22% increase over the back to school
Be Connect Have
Who is your target audience?
Professionals? Hobbyists? General
population? People in a specific
Identify your audience will help you
keep your message targeted
What is a blog?
Easy instant publishing tools that
allow you to create relationships and
build trust with a targeted audience.
They build relationships by
responding to the feedback from
clients and readers
Where to find Blogs?
3% of people won’t hit the next page
30% of people click on pay per click
Do you exist?
6 reasons to blog:
Easy to do
Permalink – address for that post
Blogs are instant, interactive,
You can use blogs for:
Increase targeted traffic to your
Boost search engine ranking reliably
Build rapport and trust for more
Multiply the lifetime value of
Prove your expertise as a respected
authority in your niche
Transform your clients into fans and
Replace your e-mail newslettes for
Generate press exposure and offline
It multiplies word of mouth
Other uses for blogs:
Project development with team members
across the world
Centralize company information
Eliminates redundancy of information
Reduce e-mail overhead
Low cost of update system
Coordinate in house teams
An online creative think tank
You Tube- 100 million videos a day
463 videos per second on YouTube
173 Video Portals
YOU, the media!
Facebook = Where The Market Is, I am
800 million users
2.5 million users a month