• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Marketing For Career Tech
 

Social Media Marketing For Career Tech

on

  • 2,887 views

Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ...

Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.com

Statistics

Views

Total Views
2,887
Views on SlideShare
2,735
Embed Views
152

Actions

Likes
0
Downloads
27
Comments
0

7 Embeds 152

http://ohioactepr.blogspot.com 143
http://www.ohioactepr.blogspot.com 3
http://ohioactepr.blogspot.in 2
http://feeds.feedburner.com 1
http://ohioactepr.blogspot.ru 1
http://ohioactepr.blogspot.cz 1
http://ohioactepr.blogspot.nl 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Marketing For Career Tech Social Media Marketing For Career Tech Presentation Transcript

  • Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center
  • What is Social Media? Ohio ACTE Conference
  • Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference
  • Why embrace Social Media? Ohio ACTE Conference
  • *The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference
  • An Overview of the Tools Ohio ACTE Conference
  •  
  • *Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio ACTE Conference
  • Example #1-Miami Valley Career Technology Center Ohio ACTE Conference
  • Web-site
    • Revamped our website
      • www.mvctc.com
    • Create individual CT websites
    • CT websites
  • What is Blackboard?
    • Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching.
    • http://my.mvctc.com/
  • Using Blackboard Technology
    • Personalized postcard with individual web-site links
    • Target Freshman based on 8th grade career assessment
  • What is Second Life?
    • Second Life is a virtual environment on the internet.
  • Marketing with Second Life
    • Virtual tours
    • Preview lab environments
    • Schedule speakers and events
  • Example #2- Ohio Hi-Point Career Center Ohio ACTE Conference
  • *Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference
  • Ohio ACTE Conference
  • The Problems with Social Media Ohio ACTE Conference
  • *Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Conference
  • How to know if you should utilize Social Media Ohio ACTE Conference
  • *Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference
  • The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference
  • Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com