Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center

What is Social Media? Ohio ACTE Conference

Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference

Why embrace Social Media? Ohio ACTE Conference

*The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference

An Overview of the Tools Ohio ACTE Conference

*Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio ACTE Conference

Example #1-Miami Valley Career Technology Center Ohio ACTE Conference

Web-site Revamped our website www.mvctc.com Create individual CT websites CT websites

Revamped our website

www.mvctc.com

Create individual CT websites

CT websites

What is Blackboard? Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching. http://my.mvctc.com/

Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching.

http://my.mvctc.com/

Using Blackboard Technology Personalized postcard with individual web-site links Target Freshman based on 8th grade career assessment

Personalized postcard with individual web-site links

Target Freshman based on 8th grade career assessment

What is Second Life? Second Life is a virtual environment on the internet.

Second Life is a virtual environment on the internet.

Marketing with Second Life Virtual tours Preview lab environments Schedule speakers and events

Virtual tours

Preview lab environments

Schedule speakers and events

Example #2- Ohio Hi-Point Career Center Ohio ACTE Conference

*Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference

Ohio ACTE Conference

The Problems with Social Media Ohio ACTE Conference

*Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Conference

How to know if you should utilize Social Media Ohio ACTE Conference

*Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference

The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference

Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com