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Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly...
What is Social Media? Ohio ACTE Conference
Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4....
Why embrace Social Media? Ohio ACTE Conference
*The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collabo...
An Overview of the Tools Ohio ACTE Conference
 
*Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio AC...
Example #1-Miami Valley Career Technology Center Ohio ACTE Conference
Web-site <ul><li>Revamped our website  </li></ul><ul><ul><li>www.mvctc.com   </li></ul></ul><ul><li>Create individual CT w...
What is Blackboard? <ul><li>Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching....
Using Blackboard Technology <ul><li>Personalized postcard with individual web-site links </li></ul><ul><li>Target Freshman...
What is Second Life? <ul><li>Second Life is a virtual environment on the internet.  </li></ul>
Marketing with Second Life <ul><li>Virtual tours </li></ul><ul><li>Preview lab environments </li></ul><ul><li>Schedule spe...
Example #2- Ohio Hi-Point  Career Center Ohio ACTE Conference
*Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference
Ohio ACTE Conference
The Problems with  Social Media Ohio ACTE Conference
*Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Co...
How to know if you should utilize  Social Media Ohio ACTE Conference
*Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with th...
The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE C...
Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com
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Social Media Marketing For Career Tech

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Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.com

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  • Transcript of "Social Media Marketing For Career Tech"

    1. 1. Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center
    2. 2. What is Social Media? Ohio ACTE Conference
    3. 3. Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference
    4. 4. Why embrace Social Media? Ohio ACTE Conference
    5. 5. *The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference
    6. 6. An Overview of the Tools Ohio ACTE Conference
    7. 8. *Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio ACTE Conference
    8. 9. Example #1-Miami Valley Career Technology Center Ohio ACTE Conference
    9. 10. Web-site <ul><li>Revamped our website </li></ul><ul><ul><li>www.mvctc.com </li></ul></ul><ul><li>Create individual CT websites </li></ul><ul><li>CT websites </li></ul>
    10. 11. What is Blackboard? <ul><li>Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching. </li></ul><ul><li>http://my.mvctc.com/ </li></ul>
    11. 12. Using Blackboard Technology <ul><li>Personalized postcard with individual web-site links </li></ul><ul><li>Target Freshman based on 8th grade career assessment </li></ul>
    12. 13. What is Second Life? <ul><li>Second Life is a virtual environment on the internet. </li></ul>
    13. 14. Marketing with Second Life <ul><li>Virtual tours </li></ul><ul><li>Preview lab environments </li></ul><ul><li>Schedule speakers and events </li></ul>
    14. 15. Example #2- Ohio Hi-Point Career Center Ohio ACTE Conference
    15. 16. *Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference
    16. 17. Ohio ACTE Conference
    17. 18. The Problems with Social Media Ohio ACTE Conference
    18. 19. *Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Conference
    19. 20. How to know if you should utilize Social Media Ohio ACTE Conference
    20. 21. *Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference
    21. 22. The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference
    22. 23. Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com
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