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Social Levy Campaigns<br />OHSPRA and OSBA <br />Guerilla Communications Workshop<br />
What is social media?<br />OHSPRA and OSBA Guerilla Communications Workshop<br />
Social Media is….<br /><ul><li>Social Media is an open, interactive, conversational communications tool based online
Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
Social media moves communication from a monologue to a dialogue. “Social media has created a shift from push communication...
Social Media<br />Traditional PR<br />Social Media is….<br />Authentic<br />Old media with decreasing eyeballs<br />Media ...
What are the social media tools?<br />OHSPRA and OSBA Guerilla Communications Workshop<br />
The worlds fastest growing social network that allows you to send short messages, called “tweets”, to your friends or “fol...
Facebook<br />With over 500 million users, Facebook is the world’s largest social network. It’s the ultimate connecter all...
Flickr<br />Flickris the 2nd largest photo sharing site behind Facebook. It can serve as a hub for high quality photos, ev...
YouTube<br />With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, ...
Blogging<br />Over the last ten years blogging has gone from “what the heck is a blog” to “do you have a blog?”<br />Advan...
What is the purpose of social media?<br />OHSPRA and OSBA Guerilla Communications Workshop<br />
Conversations<br />78 % of people on social media trust peer recommendations<br />
Building Relationships<br />With good relationships, customers will inform you that they want something better. Without a ...
Conversations & Relationships<br />
Collaboration<br />For those companies that deployed collaboration tools, 72%  stated that they experienced better busines...
Collaboration<br />Blog.ohiohipoint.com<br />
Collaboration<br />
Protecting Your Brand<br />Anyone can now speak for your brand. Why would you allow them to be the only voice?<br />
Protecting Your Brand<br />
Protecting Your Brand<br />
Creating Community<br />Give people a reason to be a part of something<br />
CREATING COMMUNITY<br />
RESULTS?<br />Your results are determined by how well you engage your audience<br />
Next steps:<br />
Social Levy Campaigns<br />OHSPRA and OSBA Guerilla Communications Workshop<br />QUESTIONS?<br />
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  • Perhaps the most successful example of social media is taking place now in Palm Beach County, through the Facebook page, &quot;Testing is not Teaching! -- PBC citizens united to make a difference!”Wellington mom Lisa Goldman started it in September to oppose a new school district testing program.&quot;We have more fans than most people running for local offices,&quot; boasted Goldman, whose site attracted more than 8,000 friends in about two months.
  • Perhaps the most successful example of social media is taking place now in Palm Beach County, through the Facebook page, &quot;Testing is not Teaching! -- PBC citizens united to make a difference!”Wellington mom Lisa Goldman started it in September to oppose a new school district testing program.&quot;We have more fans than most people running for local offices,&quot; boasted Goldman, whose site attracted more than 8,000 friends in about two months.
  • Over 700 fans of this drug bust pageStudents and parents fighting on pageImagine the power the person who created this page has if they wanted to leverage these 700+ followers?
  • Transcript of "Social Levy Campaigns"

    1. 1. Social Levy Campaigns<br />OHSPRA and OSBA <br />Guerilla Communications Workshop<br />
    2. 2. What is social media?<br />OHSPRA and OSBA Guerilla Communications Workshop<br />
    3. 3. Social Media is….<br /><ul><li>Social Media is an open, interactive, conversational communications tool based online
    4. 4. Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
    5. 5. Social media moves communication from a monologue to a dialogue. “Social media has created a shift from push communication to a pull dialogue”-Forrester Research</li></li></ul><li>What is social media?<br />“Social media means that consumers have been given a larger seat at the table, and they are never going back.”<br />-@bobinmotion, random guy on Twitter<br />
    6. 6.
    7. 7.
    8. 8. Social Media<br />Traditional PR<br />Social Media is….<br />Authentic<br />Old media with decreasing eyeballs<br />Media Relations<br />Short Lifecycle<br />Student Engagement<br />One-Way<br />Community Perception<br />
    9. 9. What are the social media tools?<br />OHSPRA and OSBA Guerilla Communications Workshop<br />
    10. 10. The worlds fastest growing social network that allows you to send short messages, called “tweets”, to your friends or “followers.” You can follow others and receive their tweets in real time.<br />Advantages<br />Very mobile and fast<br />Ability to easily expand your network by connecting with both locals and influential's<br />Tips<br />Be a resource - success on Twitter is achieved through valuable and interesting content<br />Listen – before saying anything, follow others in your community to gauge what the conversation is like<br />Twitter<br />
    11. 11. Facebook<br />With over 500 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more.<br />Advantages<br />Access to a huge and diverse audience – Facebook’s largest user base is 35-54<br />Ability to share multiple types of content including photos, video and text<br />Users spend more time on Facebook than any other website on the web – so why not be there?Tips<br />Content is King – interesting content is very important<br />Integrate photos and video whenever possible<br />
    12. 12. Flickr<br />Flickris the 2nd largest photo sharing site behind Facebook. It can serve as a hub for high quality photos, event photos or a photo journalism project.<br />Advantages<br />Flickr takes a regular photo and makes it social<br />Photos can be streamed live on your website, which give a fresh feel to your site<br />Less risk than other social media sites<br />Tips<br />Don’t expect much from Flickr – instead use it to add value to your other tactics<br />
    13. 13. YouTube<br />With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.<br />Advantages<br />If you’re trying to engage a younger audience, this is the place<br />Interesting video can increase engagement of almost any tactic<br />YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.<br />Tips<br />Don’t create a goal of “let’s go viral.” It almost never works that way<br />
    14. 14. Blogging<br />Over the last ten years blogging has gone from “what the heck is a blog” to “do you have a blog?”<br />Advantages<br />When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic<br />A good blog encourages conversation and if successful, can really improve overall engagement<br />Tips<br />Think long-term – It typically takes a long time to achieve blog success<br />Try to add personality to your writing<br />
    15. 15. What is the purpose of social media?<br />OHSPRA and OSBA Guerilla Communications Workshop<br />
    16. 16. Conversations<br />78 % of people on social media trust peer recommendations<br />
    17. 17. Building Relationships<br />With good relationships, customers will inform you that they want something better. Without a relationship, you have nothing.<br />
    18. 18. Conversations & Relationships<br />
    19. 19. Collaboration<br />For those companies that deployed collaboration tools, 72% stated that they experienced better business performance compared to only 46% of companies that did not deploy them.<br />
    20. 20. Collaboration<br />Blog.ohiohipoint.com<br />
    21. 21. Collaboration<br />
    22. 22. Protecting Your Brand<br />Anyone can now speak for your brand. Why would you allow them to be the only voice?<br />
    23. 23. Protecting Your Brand<br />
    24. 24. Protecting Your Brand<br />
    25. 25. Creating Community<br />Give people a reason to be a part of something<br />
    26. 26. CREATING COMMUNITY<br />
    27. 27. RESULTS?<br />Your results are determined by how well you engage your audience<br />
    28. 28. Next steps:<br />
    29. 29. Social Levy Campaigns<br />OHSPRA and OSBA Guerilla Communications Workshop<br />QUESTIONS?<br />
    30. 30. Social Levy Campaigns<br />OHSPRA and OSBA Guerilla Communications Workshop<br />This presentation is available at:<br />http://nspraohio.org<br />
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