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OHSPRA's Why Websites Matter Presentation at Capital Conference

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  • 1. WHY YOUR WEBSITE MATTERS Erika Daggett, Chief Information Officer at Sycamore Community Schools Shane Haggerty, Owner/Director of Strategy at Great Heights Marketing + Communications Billy Fischer, Director of Business Development at Oxiem Interactive
  • 2. WHY WEBSITES MATTER?
  • 3. 1. Decline in traditional media usage continues. 2. Fragmented audiences. 3. Increase in high speed internet availability. 4. Ability to “feed” everything into one place
  • 4. “ OLD” WEBSITES
  • 5.
    • Posted documents in PDF or Word.
    • 2. Flash
    • 3. Calendars
    • 4. HTML Code
    • 5. Static
  • 6. “ NEW” WEBSITES
  • 7.
    • Interactive & Dynamic
    • 2. Social Media Integration
    • 3. Content Management Systems
    • 4. Social Sharing
    • 5. Optimized For Search
    • 6. Online Newsrooms
  • 8. Why your website matters
    • Celebrations, promotions, publicity
    • Information flow
    • Branding
    • Content management
    • Measurement
  • 9. Olathe Public Schools, 21st Century High School Programs site Kansas 2011 National School Public Relations Association Award of Excellence
  • 10. Olathe Public Schools Kansas
  • 11. Virginia Beach City Public Schools Virginia http://www2.vbschools.com/gradwall/ 2011 National School Public Relations Association Award of Merit
  • 12. Cleveland Heights-University Heights City School District Ohio 2011 National School Public Relations Association Award of Merit
  • 13. Dayton Public Schools Ohio
  • 14. Ohio Hi-Point Career Center Ohio 2010 Ohio School Public Relations Association Award of Excellence http://hipointjourneys.com / 2010 Central Ohio PRSA Prism Award
  • 15. What’s Next For Websites 3 Tips 3
  • 16. Mobile Friendly Websites 1
  • 17. Like it or not, you’re going to need a mobile friendly website. Mobile Users > Desktop Internet Users Within 5 Years Global Mobile vs. Desktop Internet User Projection, 2007-2015e Source: Morgan Stanley Research Internet Users (MM)
  • 18. Today’s Trend: Mobile Websites
  • 19. Future Trend: Make it responsive
  • 20. Social Integration 2
  • 21. Today’s Trend: Displaying Social Icons & Feeds
  • 22. Future Trend: Deep Social Integration
  • 23. Future Trend: Deep Social Integration
  • 24. Institutional Integration 3
  • 25. Today’s Trend: Basic Integration
  • 26. Future Trend: More than just a communications tool
  • 27.
    • Next Steps:
    • Treat your website like a newsroom & keep content fresh.
    • Integrate social, visual & live content into your website platform.
    • Be proactive & prepare for the future of websites—mobile, responsive, interactive.
  • 28. This presentation will be available at: Facebook.com/ohspra SAVE THE DATE! March 15-16, 2012 OHSPRA Spring Conference & Achievement Awards ohspra.org