WHY YOUR WEBSITE MATTERS Erika Daggett, Chief Information Officer at Sycamore Community Schools Shane Haggerty, Owner/Dire...
WHY WEBSITES MATTER?
1. Decline in traditional media usage continues. 2. Fragmented audiences. 3. Increase in high speed internet availability....
“ OLD” WEBSITES
<ul><li>Posted documents in PDF or Word. </li></ul><ul><li>2. Flash </li></ul><ul><li>3. Calendars </li></ul><ul><li>4. HT...
“ NEW” WEBSITES
<ul><li>Interactive & Dynamic </li></ul><ul><li>2. Social Media Integration </li></ul><ul><li>3. Content Management System...
Why your website matters <ul><li>Celebrations, promotions, publicity </li></ul><ul><li>Information flow </li></ul><ul><li>...
Olathe Public Schools,  21st Century High School Programs site Kansas  2011 National School Public Relations Association A...
Olathe Public Schools Kansas
Virginia Beach City Public Schools Virginia http://www2.vbschools.com/gradwall/ 2011 National School Public Relations Asso...
Cleveland Heights-University Heights City School District   Ohio 2011 National School Public Relations Association Award o...
Dayton Public Schools Ohio
Ohio Hi-Point Career Center Ohio   2010 Ohio School Public Relations Association Award of Excellence http://hipointjourney...
What’s Next For Websites  3 Tips  3
Mobile Friendly Websites 1
Like it or not, you’re going to need a mobile friendly website. Mobile Users > Desktop Internet Users Within 5 Years Globa...
Today’s Trend: Mobile Websites
Future Trend: Make it responsive
Social Integration 2
Today’s Trend: Displaying Social Icons & Feeds
Future Trend: Deep Social Integration
Future Trend: Deep Social Integration
Institutional Integration 3
Today’s Trend: Basic Integration
Future Trend: More than just a communications tool
<ul><li>Next Steps: </li></ul><ul><li>Treat your website like a newsroom & keep content fresh. </li></ul><ul><li>Integrate...
This presentation will be available at: Facebook.com/ohspra SAVE THE DATE! March 15-16, 2012 OHSPRA Spring Conference & Ac...
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OHSPRA's Why Websites Matter Presentation at Capital Conference

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OHSPRA's Why Websites Matter Presentation at Capital Conference

  1. 1. WHY YOUR WEBSITE MATTERS Erika Daggett, Chief Information Officer at Sycamore Community Schools Shane Haggerty, Owner/Director of Strategy at Great Heights Marketing + Communications Billy Fischer, Director of Business Development at Oxiem Interactive
  2. 2. WHY WEBSITES MATTER?
  3. 3. 1. Decline in traditional media usage continues. 2. Fragmented audiences. 3. Increase in high speed internet availability. 4. Ability to “feed” everything into one place
  4. 4. “ OLD” WEBSITES
  5. 5. <ul><li>Posted documents in PDF or Word. </li></ul><ul><li>2. Flash </li></ul><ul><li>3. Calendars </li></ul><ul><li>4. HTML Code </li></ul><ul><li>5. Static </li></ul>
  6. 6. “ NEW” WEBSITES
  7. 7. <ul><li>Interactive & Dynamic </li></ul><ul><li>2. Social Media Integration </li></ul><ul><li>3. Content Management Systems </li></ul><ul><li>4. Social Sharing </li></ul><ul><li>5. Optimized For Search </li></ul><ul><li>6. Online Newsrooms </li></ul>
  8. 8. Why your website matters <ul><li>Celebrations, promotions, publicity </li></ul><ul><li>Information flow </li></ul><ul><li>Branding </li></ul><ul><li>Content management </li></ul><ul><li>Measurement </li></ul>
  9. 9. Olathe Public Schools, 21st Century High School Programs site Kansas 2011 National School Public Relations Association Award of Excellence
  10. 10. Olathe Public Schools Kansas
  11. 11. Virginia Beach City Public Schools Virginia http://www2.vbschools.com/gradwall/ 2011 National School Public Relations Association Award of Merit
  12. 12. Cleveland Heights-University Heights City School District Ohio 2011 National School Public Relations Association Award of Merit
  13. 13. Dayton Public Schools Ohio
  14. 14. Ohio Hi-Point Career Center Ohio 2010 Ohio School Public Relations Association Award of Excellence http://hipointjourneys.com / 2010 Central Ohio PRSA Prism Award
  15. 15. What’s Next For Websites 3 Tips 3
  16. 16. Mobile Friendly Websites 1
  17. 17. Like it or not, you’re going to need a mobile friendly website. Mobile Users > Desktop Internet Users Within 5 Years Global Mobile vs. Desktop Internet User Projection, 2007-2015e Source: Morgan Stanley Research Internet Users (MM)
  18. 18. Today’s Trend: Mobile Websites
  19. 19. Future Trend: Make it responsive
  20. 20. Social Integration 2
  21. 21. Today’s Trend: Displaying Social Icons & Feeds
  22. 22. Future Trend: Deep Social Integration
  23. 23. Future Trend: Deep Social Integration
  24. 24. Institutional Integration 3
  25. 25. Today’s Trend: Basic Integration
  26. 26. Future Trend: More than just a communications tool
  27. 27. <ul><li>Next Steps: </li></ul><ul><li>Treat your website like a newsroom & keep content fresh. </li></ul><ul><li>Integrate social, visual & live content into your website platform. </li></ul><ul><li>Be proactive & prepare for the future of websites—mobile, responsive, interactive. </li></ul>
  28. 28. This presentation will be available at: Facebook.com/ohspra SAVE THE DATE! March 15-16, 2012 OHSPRA Spring Conference & Achievement Awards ohspra.org
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