Using Social Media ToMarket Your Business
Great Heights is an integrated marketingcommunications company helping organizationselevate their marketing efforts throug...
YOUR THOUGHTS ON SOCIAL?
WHAT IS SOCIAL MEDIA?        •Social Media is an open,        interactive, conversational        communications tool based...
WHY DOES SOCIAL MATTER?
“Social media means thatconsumers have been given a larger seat at the table, and they are never going back.”  -@bobinmoti...
FACEBOOK
FACEBOOKWith over 700 million users, Facebook is the world’slargest social network. Advantages-Access to a huge and divers...
FACEBOOK       THREE WAYS TO       MARKET YOUR BRAND       ON FACEBOOK:       1. USE PHOTOS &          VIDEOS       2. EVE...
FACEBOOK QUESTIONS
UTILIZE THE TOOLS!-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions
TWITTER
TWITTERThis social network allows you to send short messages,called “tweets,” to your friends or “followers.” You canfollo...
TWITTER SEARCH & THE POWER        OF LISTENING    Tools you can use:  Hootsuite, Twitter Search,         Tweetchat
YOUTUBE
YOUTUBEWith over 1 billion views per day, YouTube is by far thelargest video sharing site on the web. In addition, it’s th...
THE SHIFT TO SOCIAL BUSINESS
THE SHIFT TO SOCIAL BUSINESSBottom Line: Social Business is allabout removing communication     barriers and deepening  re...
FIVE WAYS TO MARKETYOUR BRAND ONFACEBOOK:1.   USE PHOTOS & VIDEOS2.   LIKES3.   FACEBOOK QUESTIONS4.   FACEBOOK PLACES5.  ...
FIVE WAYS TO ESTABLISHYOUR BRAND ON TWITTER:1.   MARKET RESEARCH2.   REWARD LOYALTY3.   SHARE EXPERTISE4.   RUN DEALS & PR...
WAYS TO REWARD CUSTOMERS
1. SAY THANKS2. ACCEPT IDEAS &   SUGGESTIONS3. CONTENT CREATION   CONTESTS4. INVOLVE   CUSTOMERS IN ADS5. ONLINE-ONLY   OF...
WHAT’S NEXT?
There are 82 million smartphones incirculation today in the U.S. — one in   every three people 13 and older    owns one — ...
Mobile purchases are growing faster    than online sales. But mobilecommerce is expected to account for  $6 billion, or ju...
KEEP AN EYE OUT FOR:1. Mobile Payment Systems2. Instagram (Mobile Only   Social Networks)3. Pinterest4. Apps
Q&ATIME!
NEXT STEPS:>Decide what works for you  >Know your audience      >Be proactive     >Train & educate >Measure success/failur...
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
How To Use Social Media To Market Your Business
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How To Use Social Media To Market Your Business

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Madison County Ohio Chamber BizNet Presentation on How To Use Social Media To Market Your Business.

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How To Use Social Media To Market Your Business

  1. 1. Using Social Media ToMarket Your Business
  2. 2. Great Heights is an integrated marketingcommunications company helping organizationselevate their marketing efforts through thescience of strategy, the art of creativity and theengagement of experiential.Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)Branding + IdentityExperiential MarketingEvent Planning & Management
  3. 3. YOUR THOUGHTS ON SOCIAL?
  4. 4. WHAT IS SOCIAL MEDIA? •Social Media is an open, interactive, conversational communications tool based online •Social media changes the way we communicate from one-way and top-down to two-way, bottom-up •Social media moves communication from a monologue to a dialogue.
  5. 5. WHY DOES SOCIAL MATTER?
  6. 6. “Social media means thatconsumers have been given a larger seat at the table, and they are never going back.” -@bobinmotion, random guy on Twitter
  7. 7. FACEBOOK
  8. 8. FACEBOOKWith over 700 million users, Facebook is the world’slargest social network. Advantages-Access to a huge and diverse audience – Facebook’s largestuser base is 35-54-Ability to share multiple types of content including photos,video and text-Users spend more time on Facebook than any other websiteon the web – so why not be there?TipsContent is King – interesting content is very importantIntegrate photos and video whenever possible
  9. 9. FACEBOOK THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1. USE PHOTOS & VIDEOS 2. EVENTS & NOTES 3. FACEBOOK QUESTIONS
  10. 10. FACEBOOK QUESTIONS
  11. 11. UTILIZE THE TOOLS!-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions
  12. 12. TWITTER
  13. 13. TWITTERThis social network allows you to send short messages,called “tweets,” to your friends or “followers.” You canfollow others and receive their tweets in real time.AdvantagesVery mobile and fastAbility to easily expand your network by connecting with bothlocals and influentialsTipsBe a resource - success on Twitter is achieved throughvaluable and interesting contentListen – before saying anything, follow others in yourcommunity to gauge what the conversation is like
  14. 14. TWITTER SEARCH & THE POWER OF LISTENING Tools you can use: Hootsuite, Twitter Search, Tweetchat
  15. 15. YOUTUBE
  16. 16. YOUTUBEWith over 1 billion views per day, YouTube is by far thelargest video sharing site on the web. In addition, it’s thesecond most popular search engine ahead of both Yahooand Bing.AdvantagesIf you’re trying to engage a younger audience, this is the placeInteresting video can increase engagement of almost anytacticYouTube videos can be used on Facebook, a blog, Twitter, TV,etc.TipsDon’t create a goal of “let’s go viral.”It almost never works that way.
  17. 17. THE SHIFT TO SOCIAL BUSINESS
  18. 18. THE SHIFT TO SOCIAL BUSINESSBottom Line: Social Business is allabout removing communication barriers and deepening relationships with customers.
  19. 19. FIVE WAYS TO MARKETYOUR BRAND ONFACEBOOK:1. USE PHOTOS & VIDEOS2. LIKES3. FACEBOOK QUESTIONS4. FACEBOOK PLACES5. GROUPS
  20. 20. FIVE WAYS TO ESTABLISHYOUR BRAND ON TWITTER:1. MARKET RESEARCH2. REWARD LOYALTY3. SHARE EXPERTISE4. RUN DEALS & PROMOTIONS5. RECEIVE CUSTOMER COMPLAINTS
  21. 21. WAYS TO REWARD CUSTOMERS
  22. 22. 1. SAY THANKS2. ACCEPT IDEAS & SUGGESTIONS3. CONTENT CREATION CONTESTS4. INVOLVE CUSTOMERS IN ADS5. ONLINE-ONLY OFFERS
  23. 23. WHAT’S NEXT?
  24. 24. There are 82 million smartphones incirculation today in the U.S. — one in every three people 13 and older owns one — and that figure is expected to double by 2015. -Forrester Research
  25. 25. Mobile purchases are growing faster than online sales. But mobilecommerce is expected to account for $6 billion, or just 2% of overall e- commerce sales this year, according to Forrester Research.
  26. 26. KEEP AN EYE OUT FOR:1. Mobile Payment Systems2. Instagram (Mobile Only Social Networks)3. Pinterest4. Apps
  27. 27. Q&ATIME!
  28. 28. NEXT STEPS:>Decide what works for you >Know your audience >Be proactive >Train & educate >Measure success/failure CONTACT ME: shane@greatheightspr.com Twitter.com/shanehaggerty
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