Effective E-Communications

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Presentation given during the Ohio School Boards Association Workshop entitled "Are You Being Heard?" Deals with web 1.0 vs. web 2.0, e-newsletters and social media for school districts.

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Effective E-Communications

  1. 1. Effective e-communications osba workshop “are you being heard?” 02.25.09
  2. 2. Once Upon a 3 Network TV Time… Stations A Newspaper, maybe 2 Radio station, maybe 2 osba workshop 02.25.09
  3. 3. Now… Hundreds of network & cable channels Thousands of websites, social networks, online communities, blogs Fewer newspapers Mobile communications osba workshop 02.25.09
  4. 4. >web 1.0 vs. web 2.0 >email communications >social media osba workshop 02.25.09
  5. 5. Web 1.0 is one-way, read-only, top-down communication osba workshop 02.25.09
  6. 6. web 2.0 is open, interactive, conversational osba workshop 02.25.09
  7. 7. “web 2.0 forces us to stop broadcasting & start connecting. Monologue has given way to dialogue.”-dei rdrebreakenridge osba workshop 02.25.09
  8. 8. Effective e-communications: web 1.0 way: the email newsletter osba workshop 02.25.09
  9. 9. Why use email newsletters? >67% of people 18+ prefer email NOW, in 5 years 67% will still prefer email. *source:emarketer.com2008 osba workshop 02.25.09
  10. 10. Benefits of e-newsletters: >Versatile >Can be used to inform & educate >Can reach all constituencies >Showcase as leader in technology >Cost-savings >Allow for measurement osba workshop 02.25.09
  11. 11. Tips & Suggestions: >Build & maintain email database >Create a template >Professional look, design/Brand it! >Create as an HTML, but create option for PDF version & plain text osba workshop 02.25.09
  12. 12. Tips & Suggestions: >Write articles with links to your website >Brief articles or “snippets” with “READ MORE” option link >Include news briefs, Q&A’s, tips >Commit & be consistent osba workshop 02.25.09
  13. 13. Words of Wisdom: >EDUCATE >Think about how much email you receive & delete >Give opt-in option >Frequency is out osba workshop 02.25.09
  14. 14. Tools you can use: Constant Contact iContact Mail Chimp osba workshop 02.25.09
  15. 15. Effective e-communications: web 2.0 way: social media osba workshop 02.25.09
  16. 16. Why use social media?: >Demographics are changing >50% of constituents believe it is their RIGHT to decide whether or not to receive messages >By 2015 50% of all web content will be created by consumers *sourcefleischmann-hillard osba workshop 02.25.09
  17. 17. Why use social media?: >Facebook: Over 100 million active users, 41% over age 35 >YouTube: 118 million visitors per month, 54% ages 35-64 >More than 40% of women over 40 have a social networking presence *sourcefleischmann-hillard&emarketer.com osba workshop 02.25.09
  18. 18. osba workshop 02.25.09
  19. 19. Twitter for e-communication osba workshop 02.25.09
  20. 20. Facebook for e-communication osba workshop 02.25.09
  21. 21. YouTube for e-communication osba workshop 02.25.09
  22. 22. Blogging for e-communication osba workshop 02.25.09
  23. 23. Benefits of social media: >Rapid response to rumors/criticism >Build a network of key communicators/word-of-mouth >Dialogue w/constituents >On-going idea development >Provides testimonials >Create communities osba workshop 02.25.09
  24. 24. Final Thoughts: >Decide what works for you >Know your audience >Be proactive >Train & educate >Measure success/failure osba workshop 02.25.09
  25. 25. CONTACT ME: shaggerty@ohp.k12.oh.us socialavenue.blogspot.com @shanehaggerty on Twitter osba workshop 02.25.09

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