Effective
e-communications
osba workshop
“are you being heard?”
02.25.09

Once Upon a
3 Network TV
Time… Stations
A Newspaper,
maybe 2
Radio station,
maybe 2
osba workshop
02.25.09

Now…
Hundreds of network & cable
channels
Thousands of websites, social
networks, online communities,
blogs
Fewer newspapers
Mobile communications
osba workshop
02.25.09

>web 1.0 vs. web 2.0
>email communications
>social media
osba workshop
02.25.09

Web 1.0 is one-way,
read-only, top-down
communication
osba workshop
02.25.09

web 2.0 is open,
interactive,
conversational
osba workshop
02.25.09

“web 2.0 forces us to stop
broadcasting & start
connecting. Monologue has
given way to dialogue.”-dei
rdrebreakenridge
osba workshop
02.25.09

Effective e-communications:
web 1.0 way: the email newsletter
osba workshop
02.25.09

Why use email newsletters?
>67% of people 18+ prefer email
NOW, in 5 years 67% will still prefer
email.
*source:emarketer.com2008
osba workshop
02.25.09

Benefits of e-newsletters:
>Versatile
>Can be used to inform & educate
>Can reach all constituencies
>Showcase as leader in technology
>Cost-savings
>Allow for measurement
osba workshop
02.25.09

Tips & Suggestions:
>Build & maintain email database
>Create a template
>Professional look, design/Brand it!
>Create as an HTML, but create
option for PDF version & plain text
osba workshop
02.25.09

Tips & Suggestions:
>Write articles with links to your
website
>Brief articles or “snippets” with
“READ MORE” option link
>Include news briefs, Q&A’s, tips
>Commit & be consistent
osba workshop
02.25.09

Words of Wisdom:
>EDUCATE
>Think about how much email
you receive & delete
>Give opt-in option
>Frequency is out
osba workshop
02.25.09

Tools you can use:
Constant Contact
iContact
Mail Chimp
osba workshop
02.25.09

Effective e-communications:
web 2.0 way: social media
osba workshop
02.25.09

Why use social media?:
>Demographics are changing
>50% of constituents believe it is their
RIGHT to decide whether or not to
receive messages
>By 2015 50% of all web content will
be created by consumers
*sourcefleischmann-hillard
osba workshop
02.25.09

Why use social media?:
>Facebook: Over 100 million active
users, 41% over age 35
>YouTube: 118 million visitors per
month, 54% ages 35-64
>More than 40% of women over 40
have a social networking presence
*sourcefleischmann-hillard&emarketer.com
osba workshop
02.25.09

osba workshop
02.25.09

Twitter for
e-communication
osba workshop
02.25.09

Facebook for
e-communication
osba workshop
02.25.09

YouTube for
e-communication
osba workshop
02.25.09

Blogging for
e-communication
osba workshop
02.25.09

Benefits of social media:
>Rapid response to rumors/criticism
>Build a network of key
communicators/word-of-mouth
>Dialogue w/constituents
>On-going idea development
>Provides testimonials
>Create communities
osba workshop
02.25.09

Final Thoughts:
>Decide what works for you
>Know your audience
>Be proactive
>Train & educate
>Measure success/failure
osba workshop
02.25.09

CONTACT ME:
shaggerty@ohp.k12.oh.us
socialavenue.blogspot.com
@shanehaggerty on Twitter
osba workshop
02.25.09