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Champaign County Ohio Social Media 101 & 201 Workshops
 

Champaign County Ohio Social Media 101 & 201 Workshops

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    Champaign County Ohio Social Media 101 & 201 Workshops Champaign County Ohio Social Media 101 & 201 Workshops Presentation Transcript

    • SOCIAL MEDIA 101:Champaign County Chamber Workshop
    • Our Plan For Today:
      Your Thoughts on Social
      Why Social Matters
      Facebook 101
      Twitter 101
      YouTube 101
      Blogging 101
      Question & Answer
      TODAY’S TWITTER HASHTAG:
      #champaignohio101
    • Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential.
      Strategic Marketing & Public Relations
      Social Media
      Design (Packaging, Trade Show, Logo, Collateral)
      Branding
      Experiential Marketing
      Event Planning & Management
      Sponsorship Management
    • YOUR THOUGHTS ON SOCIAL?
    • WHAT IS SOCIAL MEDIA?
      • Social Media is an open, interactive, conversational communications tool based online
      • Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
      • Social media moves communication from a monologue to a dialogue.
    • WHY DOES SOCIAL MATTER?
    • “Social media means that consumers have been given a larger seat at the table, and they are never going back.”-@bobinmotion, random guy on Twitter
    • FACEBOOK 101
    • FACEBOOK 101
      With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more.
      Advantages
      -Access to a huge and diverse audience – Facebook’s largest user base is 35-54
      -Ability to share multiple types of content including photos, video and text
      -Users spend more time on Facebook than any other website on the web – so why not be there?
      Tips
      Content is King – interesting content is very important
      Integrate photos and video whenever possible
    • FACEBOOK 101
      THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK:
      USE PHOTOS & VIDEOS
      EVENTS & NOTES
      FACEBOOK QUESTIONS
    • FACEBOOK QUESTIONS
    • UTILIZE THE TOOLS!-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions
    • TWITTER 101
    • TWITTER 101
      The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time.
      Advantages
      Very mobile and fast
      Ability to easily expand your network by connecting with both locals and influential's
      Tips
      Be a resource - success on Twitter is achieved through valuable and interesting content
      Listen – before saying anything, follow others in your community to gauge what the conversation is like
    • TWITTER SEARCH & THE POWER OF LISTENINGTools you can use:Hootsuite, Twitter Search, Tweetchat
    • YOUTUBE 101
    • YOUTUBE 101
      With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.
      Advantages
      If you’re trying to engage a younger audience, this is the place
      Interesting video can increase engagement of almost any tactic
      YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.
      Tips
      Don’t create a goal of “let’s go viral.”
      It almost never works that way.
    • BLOGGING 101
    • BLOGGING 101
      Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?”
      Advantages
      When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic
      A good blog encourages conversation and if successful, can really improve overall engagement
      Tips
      Think long-term – It typically takes a long time to achieve blog success
      Try to add personality to your writing
    • COLLABORATION
    • Q & A TIME!
    • NEXT STEPS:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure
      CONTACT ME:
      shane@greatheightspr.com
      Twitter.com/shanehaggerty
    • SOCIAL MEDIA 201:Champaign County Chamber Workshop
    • Our Plan For Today:
      Your Thoughts on Social
      The Shift to Social Business
      Facebook for Business
      Twitter for Business
      Human Business Teams
      Other Tools
      Question & Answer
      TODAY’S TWITTER HASHTAG:
      #champaignohio201
    • Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential.
      Strategic Marketing & Public Relations
      Social Media
      Design (Packaging, Trade Show, Logo, Collateral)
      Branding
      Experiential Marketing
      Event Planning & Management
      Sponsorship Management
    • YOUR THOUGHTS ON SOCIAL?
    • THE SHIFT TO SOCIAL BUSINESS
    • “The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands, transforming product development, enabling real-time customer service, and fostering social collaboration with customers and key stakeholders.”-Beverly MacyCEO, Gravity Summit LLC
    • THE SHIFT TO SOCIAL BUSINESSBottom Line: Social Business is all about removing communication barriers and deepening relationships with customers.
    • FACEBOOK FOR BUSINESS
    • FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK:
      USE PHOTOS & VIDEOS
      LIKES
      FACEBOOK QUESTIONS
      FACEBOOK PLACES
      GROUPS
    • “Thoughtful and engaging photos are a critical component to our Facebook Page,” says Joel Frey, Travelocity’s senior public relations manager. “When the Roaming Gnome attends an event like the Balloon Fiesta in Albuquerque, our social media team definitely wants our fans to chuckle at his antics, but we also want them to imagine themselves taking a balloon ride one day and, hopefully, using Travelocity to help them turn that dream into reality.”
    • Consumer Review Groups: Invite members to participate in private group sessions via the New Groups. It’s a win-win for both parties because participants will feel more at home in a familiar environment, which may make them more likely to participate and provide higher quality feedback.
      Event Groups: If you host networking events, conferences or seminars, consider letting participants know prior to, or following, the event that you’ve created a group for further discussion.
      Live Chats: New Groups feature group chat. Brands and marketers that maintain groups should consider inviting company figureheads to participate with customers and fans in live group chats. You could either schedule live chats or have a recognizable personality drop in unannounced.
      Source: Mashable
    • Your goal, by and large, should be to inspire in-store customers to share the “I was here” message with a place checkin that gets distributed to their Facebook friends and posted to your Place Page.
      Source: Mashable
    • TWITTER FOR BUSINESS
    • FIVE WAYS TO ESTABLISH YOUR BRAND ON TWITTER:
      MARKET RESEARCH
      REWARD LOYALTY
      SHARE EXPERTISE
      RUN DEALS & PROMOTIONS
      RECEIVE CUSTOMER COMPLAINTS
    • “If you really want to use Twitter for market research, create a list of your biggest brand advocates and loudest brand naysayers and hang on their every word — even if that means reading up on their weekend activities. If you can get into the minds and lives of the people you’re trying to serve, you’ll have a better idea of what your customer wants.”
      -Mashable
    • HUMAN BUSINESS TEAMS
    • TWO WAYS TO BUILD A HUMAN BUSINESS TEAM:
      USE CUSTOMERS
      USE EMPLOYEES
    • COLLABORATION
    • WAYS TO REWARD CUSTOMERS
    • SAY THANKS
      ACCEPT IDEAS & SUGGESTIONS
      CONTENT CREATION CONTESTS
      INVOLVE CUSTOMERS IN ADS
      ONLINE-ONLY OFFERS
      STICKERS, BADGES, PINS
    • NEXT STEPS:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure
      CONTACT ME:
      shane@greatheightspr.com
      Twitter.com/shanehaggerty