Champaign County Ohio Social Media 101 & 201 Workshops

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Champaign County Ohio Social Media 101 & 201 Workshops

  1. 1. SOCIAL MEDIA 101:Champaign County Chamber Workshop<br />
  2. 2. Our Plan For Today:<br />Your Thoughts on Social<br />Why Social Matters<br />Facebook 101<br />Twitter 101<br />YouTube 101<br />Blogging 101<br />Question & Answer<br />TODAY’S TWITTER HASHTAG:<br />#champaignohio101<br />
  3. 3. Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. <br />Strategic Marketing & Public Relations<br />Social Media<br />Design (Packaging, Trade Show, Logo, Collateral)<br />Branding<br />Experiential Marketing<br />Event Planning & Management<br />Sponsorship Management<br />
  4. 4. YOUR THOUGHTS ON SOCIAL?<br />
  5. 5. WHAT IS SOCIAL MEDIA?<br /><ul><li>Social Media is an open, interactive, conversational communications tool based online
  6. 6. Social media changes the way we communicate from one-way and top-down to two-way, bottom-up
  7. 7. Social media moves communication from a monologue to a dialogue. </li></li></ul><li>WHY DOES SOCIAL MATTER?<br />
  8. 8. “Social media means that consumers have been given a larger seat at the table, and they are never going back.”-@bobinmotion, random guy on Twitter<br />
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  11. 11. FACEBOOK 101<br />
  12. 12. FACEBOOK 101<br />With over 700 million users, Facebook is the world’s largest social network. It’s the ultimate connecter allowing users to connect online through updates, blogs, photos, games and much more. <br />Advantages<br />-Access to a huge and diverse audience – Facebook’s largest user base is 35-54<br />-Ability to share multiple types of content including photos, video and text<br />-Users spend more time on Facebook than any other website on the web – so why not be there?<br />Tips<br />Content is King – interesting content is very important<br />Integrate photos and video whenever possible<br />
  13. 13. FACEBOOK 101<br />THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK:<br />USE PHOTOS & VIDEOS<br />EVENTS & NOTES<br />FACEBOOK QUESTIONS<br />
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  17. 17. FACEBOOK QUESTIONS<br />
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  19. 19. UTILIZE THE TOOLS!-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions <br />
  20. 20. TWITTER 101<br />
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  22. 22. TWITTER 101<br />The world’s fastest growing social network that allows you to send short messages, called “tweets,” to your friends or “followers.” You can follow others and receive their tweets in real time.<br />Advantages<br />Very mobile and fast<br />Ability to easily expand your network by connecting with both locals and influential's<br />Tips<br />Be a resource - success on Twitter is achieved through valuable and interesting content<br />Listen – before saying anything, follow others in your community to gauge what the conversation is like<br />
  23. 23. TWITTER SEARCH & THE POWER OF LISTENINGTools you can use:Hootsuite, Twitter Search, Tweetchat<br />
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  26. 26. YOUTUBE 101<br />
  27. 27. YOUTUBE 101<br />With over 1 billion views per day, YouTube is by far the largest video sharing site on the web. In addition, it’s the second most popular search engine ahead of both Yahoo and Bing.<br />Advantages<br />If you’re trying to engage a younger audience, this is the place<br />Interesting video can increase engagement of almost any tactic<br />YouTube videos can be used on Facebook, a blog, Twitter, TV, etc.<br />Tips<br />Don’t create a goal of “let’s go viral.” <br />It almost never works that way.<br />
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  29. 29. BLOGGING 101<br />
  30. 30. BLOGGING 101<br />Over the last ten years blogging has gone from “what the heck is a blog?” to “do you have a blog?”<br />Advantages<br />When Twitter or Facebook is too limiting, a blog give you the chance to expand on a topic<br />A good blog encourages conversation and if successful, can really improve overall engagement<br />Tips<br />Think long-term – It typically takes a long time to achieve blog success<br />Try to add personality to your writing<br />
  31. 31. COLLABORATION<br />
  32. 32. Q & A TIME!<br />
  33. 33. NEXT STEPS:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure<br />CONTACT ME:<br />shane@greatheightspr.com<br />Twitter.com/shanehaggerty<br />
  34. 34. SOCIAL MEDIA 201:Champaign County Chamber Workshop<br />
  35. 35. Our Plan For Today:<br />Your Thoughts on Social<br />The Shift to Social Business<br />Facebook for Business<br />Twitter for Business<br />Human Business Teams<br />Other Tools<br />Question & Answer<br />TODAY’S TWITTER HASHTAG:<br />#champaignohio201<br />
  36. 36. Great Heights is an integrated marketing communications company helping organizations elevate their marketing efforts through the science of strategy, the art of creativity and the engagement of experiential. <br />Strategic Marketing & Public Relations<br />Social Media<br />Design (Packaging, Trade Show, Logo, Collateral)<br />Branding<br />Experiential Marketing<br />Event Planning & Management<br />Sponsorship Management<br />
  37. 37. YOUR THOUGHTS ON SOCIAL?<br />
  38. 38. THE SHIFT TO SOCIAL BUSINESS<br />
  39. 39. “The world's leading companies are realizing that a solid grasp of social technologies and social platforms, along with the concepts of authenticity, transparency, and trust will become critical to building global brands, transforming product development, enabling real-time customer service, and fostering social collaboration with customers and key stakeholders.”-Beverly MacyCEO, Gravity Summit LLC<br />
  40. 40. THE SHIFT TO SOCIAL BUSINESSBottom Line: Social Business is all about removing communication barriers and deepening relationships with customers.<br />
  41. 41. FACEBOOK FOR BUSINESS<br />
  42. 42. FIVE WAYS TO MARKET YOUR BRAND ON FACEBOOK:<br />USE PHOTOS & VIDEOS<br />LIKES<br />FACEBOOK QUESTIONS<br />FACEBOOK PLACES<br />GROUPS<br />
  43. 43. “Thoughtful and engaging photos are a critical component to our Facebook Page,” says Joel Frey, Travelocity’s senior public relations manager. “When the Roaming Gnome attends an event like the Balloon Fiesta in Albuquerque, our social media team definitely wants our fans to chuckle at his antics, but we also want them to imagine themselves taking a balloon ride one day and, hopefully, using Travelocity to help them turn that dream into reality.”<br />
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  46. 46. Consumer Review Groups: Invite members to participate in private group sessions via the New Groups. It’s a win-win for both parties because participants will feel more at home in a familiar environment, which may make them more likely to participate and provide higher quality feedback.<br />Event Groups: If you host networking events, conferences or seminars, consider letting participants know prior to, or following, the event that you’ve created a group for further discussion.<br />Live Chats: New Groups feature group chat. Brands and marketers that maintain groups should consider inviting company figureheads to participate with customers and fans in live group chats. You could either schedule live chats or have a recognizable personality drop in unannounced.<br />Source: Mashable<br />
  47. 47. Your goal, by and large, should be to inspire in-store customers to share the “I was here” message with a place checkin that gets distributed to their Facebook friends and posted to your Place Page. <br />Source: Mashable<br />
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  50. 50. TWITTER FOR BUSINESS<br />
  51. 51. FIVE WAYS TO ESTABLISH YOUR BRAND ON TWITTER:<br />MARKET RESEARCH<br />REWARD LOYALTY<br />SHARE EXPERTISE<br />RUN DEALS & PROMOTIONS<br />RECEIVE CUSTOMER COMPLAINTS<br />
  52. 52. “If you really want to use Twitter for market research, create a list of your biggest brand advocates and loudest brand naysayers and hang on their every word — even if that means reading up on their weekend activities. If you can get into the minds and lives of the people you’re trying to serve, you’ll have a better idea of what your customer wants.”<br />-Mashable<br />
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  56. 56. HUMAN BUSINESS TEAMS<br />
  57. 57. TWO WAYS TO BUILD A HUMAN BUSINESS TEAM:<br />USE CUSTOMERS<br />USE EMPLOYEES<br />
  58. 58. COLLABORATION<br />
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  62. 62. WAYS TO REWARD CUSTOMERS<br />
  63. 63. SAY THANKS<br />ACCEPT IDEAS & SUGGESTIONS<br />CONTENT CREATION CONTESTS<br />INVOLVE CUSTOMERS IN ADS<br />ONLINE-ONLY OFFERS<br />STICKERS, BADGES, PINS<br />
  64. 64. NEXT STEPS:>Decide what works for you>Know your audience>Be proactive>Train & educate>Measure success/failure<br />CONTACT ME:<br />shane@greatheightspr.com<br />Twitter.com/shanehaggerty<br />

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