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Champaign County Chamber Social Media 101 & 201 Presentations

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  • 1. SOCIAL MEDIA 101:Champaign CountyChamber Workshop
  • 2. Our Plan For Today: A. Your Thoughts on Social B. Why Social Matters C. Facebook 101 D. Twitter 101 E. YouTube 101 F.  Blogging 101 G. Question & Answer TODAY’S TWITTER HASHTAG: #champaignohio101
  • 3. Great Heights is an integrated marketingcommunications company helping organizationselevate their marketing efforts through thescience of strategy, the art of creativity and theengagement of experiential.Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)BrandingExperiential MarketingEvent Planning & ManagementSponsorship Management
  • 4. YOUR THOUGHTS ON SOCIAL?
  • 5. WHAT IS SOCIAL MEDIA? • Social Media is an open, interactive, conversational communications tool based online • Social media changes the way we communicate from one-way and top-down to two-way, bottom-up • Social media moves communication from a monologue to a dialogue.
  • 6. WHY DOES SOCIAL MATTER?
  • 7. “Social media means thatconsumers have been given a larger seat at the table, and they are never going back.” -@bobinmotion, random guy on Twitter    
  • 8. FACEBOOK 101
  • 9. FACEBOOK 101With over 700 million users, Facebook is the world’slargest social network. It’s the ultimate connecter allowingusers to connect online through updates, blogs, photos,games and much more.Advantages-Access to a huge and diverse audience – Facebook’s largestuser base is 35-54-Ability to share multiple types of content including photos,video and text-Users spend more time on Facebook than any other websiteon the web – so why not be there?TipsContent is King – interesting content is very importantIntegrate photos and video whenever possible
  • 10. FACEBOOK 101 THREE WAYS TO MARKET YOUR BRAND ON FACEBOOK: 1.  USE PHOTOS & VIDEOS 2.  EVENTS & NOTES 3.  FACEBOOK QUESTIONS
  • 11. FACEBOOK QUESTIONS
  • 12. UTILIZE THE TOOLS!-Update your status consistently-Post Photos-Add helpful links-Post Videos-Ask Questions
  • 13. TWITTER 101
  • 14. TWITTER 101The world’s fastest growing social network that allows youto send short messages, called “tweets,” to your friends or“followers.” You can follow others and receive their tweetsin real time.AdvantagesVery mobile and fastAbility to easily expand your network by connecting with bothlocals and influentialsTipsBe a resource - success on Twitter is achieved throughvaluable and interesting contentListen – before saying anything, follow others in yourcommunity to gauge what the conversation is like
  • 15. TWITTER SEARCH & THE POWER OF LISTENING Tools you can use: Hootsuite, Twitter Search, Tweetchat
  • 16. YOUTUBE 101
  • 17. YOUTUBE 101With over 1 billion views per day, YouTube is by far thelargest video sharing site on the web. In addition, it’s thesecond most popular search engine ahead of both Yahooand Bing.AdvantagesIf you’re trying to engage a younger audience, this is the placeInteresting video can increase engagement of almost anytacticYouTube videos can be used on Facebook, a blog, Twitter, TV,etc.TipsDon’t create a goal of “let’s go viral.”It almost never works that way.  
  • 18. BLOGGING 101
  • 19. BLOGGING 101Over the last ten years blogging has gone from “whatthe heck is a blog?” to “do you have a blog?”AdvantagesWhen Twitter or Facebook is too limiting, a blog give you thechance to expand on a topicA good blog encourages conversation and if successful, canreally improve overall engagementTipsThink long-term – It typically takes a long time to achieveblog successTry to add personality to your writing
  • 20. COLLABORATION
  • 21. Q&ATIME!
  • 22. NEXT STEPS:>Decide  what  works  for  you   >Know  your  audience   >Be  proac7ve   >Train  &  educate   >Measure  success/failure CONTACT ME: shane@greatheightspr.com Twitter.com/shanehaggerty
  • 23. SOCIAL MEDIA 201:Champaign CountyChamber Workshop
  • 24. Our Plan For Today: A. Your Thoughts on Social B. The Shift to Social Business C. Facebook for Business D. Twitter for Business E. Human Business Teams F.  Other Tools G. Question & Answer TODAY’S TWITTER HASHTAG: #champaignohio201
  • 25. Great Heights is an integrated marketingcommunications company helping organizationselevate their marketing efforts through thescience of strategy, the art of creativity and theengagement of experiential.Strategic Marketing & Public RelationsSocial MediaDesign (Packaging, Trade Show, Logo, Collateral)BrandingExperiential MarketingEvent Planning & ManagementSponsorship Management
  • 26. YOUR THOUGHTS ON SOCIAL?
  • 27. THE SHIFT TO SOCIAL BUSINESS
  • 28. “The  worlds  leading  companies  are  realizing   that  a  solid  grasp  of  social  technologies  and   social  plaCorms,  along  with  the  concepts  of   authen7city,  transparency,  and  trust  will   become  cri7cal  to  building  global  brands,  transforming  product  development,  enabling   real-­‐7me  customer  service,  and  fostering   social  collabora7on  with  customers  and  key   stakeholders.”   -­‐Beverly  Macy   CEO,  Gravity  Summit  LLC  
  • 29. THE SHIFT TO SOCIAL BUSINESSBottom Line: Social Business is allabout removing communication barriers and deepening relationships with customers.
  • 30. FACEBOOK FOR BUSINESS
  • 31. FIVE WAYS TO MARKETYOUR BRAND ONFACEBOOK:1.  USE PHOTOS & VIDEOS2.  LIKES3.  FACEBOOK QUESTIONS4.  FACEBOOK PLACES5.  GROUPS
  • 32. “Thoughul  and  engaging  photos  are  a  cri4cal   component  to  our  Facebook  Page,”  says  Joel   Frey,  Travelocity’s  senior  public  rela4ons   manager.     “When  the  Roaming  Gnome  aDends  an  event   like  the  Balloon  Fiesta  in  Albuquerque,  our  social  media  team  definitely  wants  our  fans  to  chuckle  at  his  an4cs,  but  we  also  want  them  to   imagine  themselves  taking  a  balloon  ride  one   day  and,  hopefully,  using  Travelocity  to  help   them  turn  that  dream  into  reality.”
  • 33. Consumer  Review  Groups:  Invite  members  to  par7cipate  in  private  group  sessions  via  the  New  Groups.  It’s  a  win-­‐win  for  both  par7es  because  par7cipants  will  feel  more  at  home  in  a  familiar  environment,  which  may  make  them  more  likely  to  par7cipate  and  provide  higher  quality  feedback.    Event  Groups:  If  you  host  networking  events,  conferences  or  seminars,  consider  leSng  par7cipants  know  prior  to,  or  following,  the  event  that  you’ve  created  a  group  for  further  discussion.    Live  Chats:  New  Groups  feature  group  chat.  Brands  and  marketers  that  maintain  groups  should  consider  invi7ng  company  figureheads  to  par7cipate  with  customers  and  fans  in  live  group  chats.  You  could  either  schedule  live  chats  or  have  a  recognizable  personality  drop  in  unannounced.    Source:  Mashable  
  • 34. Your  goal,  by  and  large,  should  be  to  inspire  in-­‐store  customers  to  share  the  “I  was  here”  message  with  a  place  checkin  that  gets  distributed  to  their  Facebook  friends  and  posted  to  your  Place  Page.      Source:  Mashable  
  • 35. TWITTER FOR BUSINESS
  • 36. FIVE WAYS TO ESTABLISHYOUR BRAND ON TWITTER:1.  MARKET RESEARCH2.  REWARD LOYALTY3.  SHARE EXPERTISE4.  RUN DEALS & PROMOTIONS5.  RECEIVE CUSTOMER COMPLAINTS
  • 37. “If  you  really  want  to  use  TwiDer  for  market  research,  create  a  list  of  your  biggest  brand  advocates  and  loudest  brand  naysayers  and  hang  on  their  every  word  —  even  if  that  means  reading  up  on  their  weekend  ac4vi4es.  If  you  can  get  into  the  minds  and  lives  of  the  people  you’re  trying  to  serve,  you’ll  have  a  beDer  idea  of  what  your  customer  wants.”  -­‐Mashable  
  • 38. HUMAN BUSINESS TEAMS
  • 39. TWO WAYS TO BUILD AHUMAN BUSINESS TEAM:1.  USE CUSTOMERS2.  USE EMPLOYEES
  • 40. COLLABORATION
  • 41. WAYS TO REWARD CUSTOMERS
  • 42. 1.  SAY THANKS2.  ACCEPT IDEAS & SUGGESTIONS3.  CONTENT CREATION CONTESTS4.  INVOLVE CUSTOMERS IN ADS5.  ONLINE-ONLY OFFERS6.  STICKERS, BADGES, PINS
  • 43. NEXT STEPS:>Decide  what  works  for  you   >Know  your  audience   >Be  proac7ve   >Train  &  educate   >Measure  success/failure CONTACT ME: shane@greatheightspr.com Twitter.com/shanehaggerty