Q3) What have youlearnt from audience feedback? By Shafiqur Rahman
Audience FeedbackAfter completing our ancillary texts and documentary, we decided to conduct research with a group of 15 people. They were madeto watch the documentary, listen to the radio trailer and view thearticle for the Tv Listings magazine. All people involved were bothmale and females that were within our Target audience age range (13-18). We gave out the questionnaires so that people couldanswer truthfully so that any concerns raised would be dealt with in any future productions or straight away.After watching/listening/viewing our products and answering the questions,we conducted all of this together and analysed the answers. I tallied down the feedback so that itd be easier to display the results of the feedback through charts/graphs.
The Questionnaire1. After watching the 5 minute opening of the documentary, would you continue watching the rest? 2. What did you like the most about the documentary? 3. What would you change anything about the documentary? 4. Do you feel that the sound used in the documentary suited the topic of the documentary? 5. Do you think there was a flow in the documentary? Was it composed well? 6. Does the documentary make you more aware about the topic of cyber-bullying? 7. What did you think about the quality of the interviews?8. Do you think that the radio trailer grabs your attention? And does it link with the documentary? 9. After listening to the radio trailer, would you want to watch our documentary? 10. Does the article interest you?
After watching the 5 minute opening of the documentary, would you continue watching the rest? Yes NoEveryone said that they would continue to watch the rest of the documentary, after theyHad watched the first five minutes.
What did you like the most about the documentary? Because the question couldn’t be answered with one single answer, I have decided to present the actual answers people provided in the questionnaire. There was a variation in the answers, some people liked the facts and vox pops, whilst others appreciated the background footage
What would you change anything about the documentary?Because there was no majority decision about what they’d like to change about the documentary, I decided to look out for some of the more important things people pointed out.Here are a list of things people wouldve changed:• Less text screens with facts• They felt the start was too slow and needed to be sped up• Structure of questions• Adjusting the focus for some of the scenes• Add more ‘fades’ etc.• Adding background music to interviewsMany of those who filled out the questionnaire felt that the documentary needed no changing But some suggested some critique. The issues which viewers said should change were Minor things such as adding music to the background and speeding up the start of the documentary.
Do you feel that the sound used in the documentary suited the topic of the documentary? Yes NoThe majority of people (13) said that they felt the sound suited the topic. They said that the Music doesn’t distract them from the content of the documentary and this is exactly what We wanted. They also liked the upbeat feel the music had. On the other hand two people Didn’t feel as though the music suited the topic and also thought this was the reason for The transitions going too fast.
Do you think there was a flow in the documentary? Was it composed well? These are some of the Answers from the questionnaire One person felt as though the documentary was cut off at certain parts, therefore the flow was disturbed because of this. The rest (14) had said that the documentary flowed well and that the sound/content combines Yes the documentary as a whole which results in an identity for No the product. The results are something im happy with as the majority felt there was a continuation and flow throughout the documentary.
Does the documentary make you more aware about the topic of cyber-bullying? All 15 people that took part in our questionnaire answered YES to this question. They all felt the documentary had made them more aware on the topic of cyber-bullying. In our research & Planning our main aim of this documentary was to raise awareness on the topic as we felt it is an issue that looms in modern day life. I am very pleased that everyone feltthis way about the documentary as I feel our initial aim has been achieved. Results 16 14 12 10 8 6 Results 4 2 0 Yes No
What did you think about the quality of the interviews?In our research and planning when we analysed previous students documentaries, we found that their weakness and downfall was the qualityAnd sound of their interviews. The interviews were therefore a priority to us and something that we wanted to get right. The majority of ourOpening consists of both vox pops and formal interviews so we felt that this couldn’t be something that we made a mistake on. Hearing theSubject being recorded is very important and our audience felt that the quality was high and the sound was clear; something we targeted.Background noise was also an issue in the students work we watched, the way we avoided this; is by pointing the microphone in the directionOf the person and trying to get it as close to them as possible without the mic being seen in the frame.
Do you think that the radio trailer grabs your attention? And does it link with the documentary? Results 14 12 10 8 6 Results 4 2 0 Yes NoYES – 12 people said that the radio trailer grabs their attention and links with the documentary.Many particularly liked the start and said that it grabs their attention and they like how itRepresents the seriousness of the topic.NO – 3 people did not agree that the radio trailer grabbed their attention. They all felt thatIt was too slow and too serious. Although they all did agree that it linked with the documentaryBecause of the seriousness of the topic.
After listening to the radio trailer, would you want to watch our documentary? Results Yes No YES = 14 NO = 1
Does the article interest you?The article was for a tv listings magazine and it was one of the ancillary texts to promoteOur documentary. This question was once again a question that couldn’t carry one setAnswer, therefore I have attached the comments people made on the question. OverallThere was a positive response and those who watched felt there was an interest.
ConclusionGaining audience feedback was a very important part for our whole process.It enabled us to get an idea of how well we did and where we could improve;such as more of an upbeat radio trailer (although the majority liked it). Theaudience that we asked were all within our target audience (male/femaleaged 13-18). It was crucial we got their opinions as they are the market wewere aiming our documentary at. During our Planning and Research ourintention was to create a documentary that gave more information andinsight into the issue of cyber-bullying; everyone said that they felt moreinformed and I am very happy with this as this was our aim.One thing I am surprised by is the mixed reaction on ‘facts’ we used. Somesaid that this was their favorite part of the documentary whilst others saidthere was too many. This is the only thing i feel was a downfall in ourdocumentary. In Hindsight the use of more background footage may haveinterested viewers further, but overall I think the main product and theancillary texts were successful and our initial objective was met.