Guest Lecture Presentation

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Guest Lecture Presentation

  1. 1. Presented by: SHAFIQ ABDULLAH
  2. 3. <ul><li>PROFESSIONAL </li></ul><ul><li>EDUCATION </li></ul>
  3. 4. <ul><li>Let’s Discuss…. </li></ul>
  4. 5. <ul><li>The definition of targeted marketing in its simplest form is marketing a specific product toward a target customer. </li></ul><ul><li>In today's business world, a savvy marketer will know that to find the best possible customers depends on well thought out targeted marketing strategies. </li></ul><ul><li>In targeted marketing, the business will tailor their marketing efforts to appeal to a particular group of customers </li></ul>
  5. 6. <ul><li>Let’s think… </li></ul>
  6. 7. <ul><li>Targeted marketing starts with defining your target market. </li></ul><ul><li>Segmentation is very important </li></ul><ul><li>Segmentation will be done on the basis of market research </li></ul><ul><li>Segmentation Types: </li></ul><ul><li>-Geographic Segmentation </li></ul><ul><li>-Demographic Segmentation </li></ul><ul><li>-Behavioral Segmentation </li></ul><ul><li>-Psychographic Segmentation </li></ul><ul><li>Your target market should be clearly communicated in your communication. </li></ul>
  7. 8. <ul><li>Targeted marketing should well reflect in your Marketing Mix (4 P’s) </li></ul><ul><li>Targeted Marketing emphasizes on listening to your customer. </li></ul>
  8. 9. <ul><li>Differentiated (Segmented) Marketing: </li></ul><ul><li>A strategy in which a firm decides to target several market segments and designs separate offers for each. </li></ul><ul><li>Examples: </li></ul><ul><li>General Motors: A car for every “Purse, purpose and personality”. </li></ul><ul><li>Nike offers athletic shoes for a dozen or more different sports. </li></ul>
  9. 10. <ul><li>CONCENTRATED MARKETING: </li></ul><ul><li>When a company goes after a large share of one or a few segments or niches. </li></ul><ul><li>Specially beneficial for companies with limited resources </li></ul><ul><li>Enables brands to achieve strong market position because of greater knowledge of consumer needs </li></ul><ul><li>Companies can market more effectively and efficiently its four P’s to the market it can serve best. </li></ul>
  10. 11. <ul><li>MICRO MARKETING </li></ul><ul><li>The practice of tailoring products and marketing programs to the needs and wants of specific individuals and locations. </li></ul><ul><li>With the help of IT this has become more easier. </li></ul>
  11. 12. <ul><li>It is getting more and more hard to enter in the mass market. </li></ul><ul><li>Marketer’s suggest that enter in that segment with less competition and easy entrance. </li></ul><ul><li>In all of this, targeted marketing will create the path for your success… </li></ul><ul><li>Think of some great brands of today… </li></ul>

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