Reading Habits of Karachiites

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Reading Habits of Karachiites

  1. 3. <ul><li>Research problem </li></ul><ul><li>Research Purpose </li></ul><ul><li>Hypothesis </li></ul><ul><li>Research Objectives </li></ul>
  2. 4. <ul><ul><li>Research methodology </li></ul></ul><ul><ul><ul><li>Exploratory Research </li></ul></ul></ul><ul><ul><ul><li>Conclusive Research </li></ul></ul></ul><ul><ul><li>Target Respondents </li></ul></ul>
  3. 5. <ul><ul><li>Sample method </li></ul></ul><ul><ul><li>Sample Size </li></ul></ul><ul><ul><li>Sample Location </li></ul></ul><ul><ul><li>Data type </li></ul></ul><ul><ul><li>Data Collection method </li></ul></ul><ul><ul><li>Scope </li></ul></ul>
  4. 10. Age Not at all % Quite a lot % To some extent % Very much % Total % 15-18 years 3.13 18.75 50.00 28.13 100.00 19-24 years 4.24 27.12 35.59 33.05 100.00 25-30 years 0.00 35.90 30.77 33.33 100.00 31-35 years 0.00 12.50 50.00 37.50 100.00 36 and above 0.00 37.04 18.52 44.44 100.00 Total 2.68 28.13 35.27 33.93 100.00
  5. 12. Age Not a good reader (%) Not a very good reader % Average Reader % Good reader % Excellent reader % Total % 15-18 years 9.38 9.38 50.00 25.00 6.25 100.0 19-24 years 1.69 8.47 48.31 33.05 8.47 100.0 25-30 years 5.13 5.13 41.03 35.90 12.82 100.0 31-35 years 0.00 12.50 37.50 12.50 37.50 100.0 36 and above 7.41 0.00 51.85 18.52 22.22 100.0 Total 4.02 7.14 47.32 29.91 11.61 100.0
  6. 15. Age   I like to learn about different things It helps me gain knowledge It is fun (%) It builds my general knowledge It helps me findout new things It is a skill for life I have to(%) TOTAL (%) (%) (%) (%) (%) 15-18 years 15.85 17.28 16.67 12.26 14.25 9.97 13.73 100                     19-24 years 25.17 13.72 14.1 16.57 12.28 7.91 10.25 100                     25-30 years 27.52 12.56 18.08 20.9 5.23 10.26 5.45 100                     31-35 years 20.83 30 15 10.83 10.83 12.5 0 100                     36 and above 28.2 27.51 13.07 11.04 11.55 8.64 0 100                     TOTAL   23.51 20.21 15.38 14.32 10.83 9.86 5.89 100
  7. 17. Gender It is a skill for life (%) It is fun(%) I have to (eg. school/work) (%) to find out what I need (%) to build general knowledge (%) It helps me gain knowledge (%) to learn different things (%) Total (%) Male 9.56 11.64 9.50 11.24 18.42 17.13 22.50 100.00 Female 7.79 19.31 7.09 10.89 13.32 14.19 27.39 100.00 Total 8.68 15.48 8.30 11.07 15.87 15.66 24.95 100.00
  8. 18. Gender Urdu English Others Total (%) (%) (%) (%) Male 53.22 45.11 1.67 100 Female 50.07 47.55 2.38 100 Total 51.65 46.33 2.02 100
  9. 19.   Time spent reading in 1 day         Less than an hour 1-2 Hours 2-3 Hours 4 or more than that Total  Gender Female Count 29 54 16 3 102     % 28.43 52.94 15.69 2.94 100   Male Count 54 49 14 5 122     % 44.26 40.16 11.48 4.1 100 Total   Count 83 103 30 8 224     % 37.05 45.98 13.39 3.57 100
  10. 20.   Time spent reading in 1 day         1-2 Hours Less than an hour 2-3 Hours 4 or more than that Total Age 15-18 years % 37.5 50 6.25 6.25 100   19-24 years % 51.69 32.2 12.71 3.39 100   25-30 years % 35.9 43.59 17.95 2.56 100   31-35 years % 25 50 25 0 100   36 and above % 51.85 29.63 14.81 3.7 100 Total   % 45.98 37.05 13.39 3.57 100
  11. 21. Places where people Read     Home (%) School or college (%) Library (%) Parks (%) Office (%) Others (%) Total (%) 15-18 years 43.75 32.47 5.56 18.23 0 0 100                 19-24 years 48.08 20.21 20.18 6.16 4.55 0.82 100                 25-30 years 50.32 8.33 12.5 8.33 19.23 1.28 100                 31-35 years 50 20 10 10 10 0 100                 36 and above 49.07 0 38.89 1.85 8.33 1.85 100                 Total 47.76 19.35 17.43 8.51 6.02 0.94 100
  12. 22. Like to read Age Yes (%) No (%) Total 15-18 years 68.75 31.25 100.00 19-24 years 80.51 19.49 100.00 25-30 years 89.74 10.26 100.00 31-35 years 87.50 12.50 100.00 36 and above 88.89 11.11 100.00 Total 81.70 18.30 100.00
  13. 23. Gender Yes No Total (%) (%) (%) Male 74.59 25.41 100 Female 90.2 9.8 100 Total 81.7 18.3 100
  14. 25.   Gender Liberty Bookstore Oxford Book shop Paramount Book Store Frere Hall Book Fairs Weekly Bazaars Urdu Bazar Nearby Bookstores Mr. Old Books Other total % % % % % % % % % % % male 12.34 6.53 6.15 6.73 19.40 17.26 20.36 4.51 0.96 5.76 100 female 14.23 4.57 5.56 2.76 16.24 23.10 19.53 5.26 4.05 4.69 100 total 13.29 5.55 5.85 4.75 17.82 20.18 19.94 4.89 2.51 5.23 100
  15. 26. <ul><li>Most Important influencing purchase </li></ul>  Age Topic of interest Author (%) Price Quantity of Pages Total (%) (%) (%) (%) 15-18 years 54.55 9.09 9.09 27.27 100 19-24 years 55.79 23.16 8.42 12.63 100 25-30 years 48.57 20 14.29 17.14 100 31-35 years 57.14 28.57 14.29 0 100 36 and above 75 8.33 0 16.67 100 Total 56.83 19.13 8.74 15.3 100
  16. 27. Important factor influencing purchase (AGE WISE)   Age Author Price Topic of interest Quantity of Pages Total (%) (%) (%) (%) (%) 15-18 years 40.91 31.82 18.18 9.09 100 19-24 years 48.42 24.21 26.32 1.05 100 25-30 years 40 25.71 28.57 5.71 100 31-35 years 42.86 28.57 28.57 0 100 36 and above 29.17 62.5 4.17 4.17 100 Total 43.17 30.6 22.95 3.28 100
  17. 28. <ul><li>Somewhat influencing purchase </li></ul>Age Price Author Topic of interest Quantity of Pages Total (%) (%) (%) (%) (%) 15-18 years 36.36 40.91 18.18 4.55 100 19-24 years 55.79 21.05 8.42 14.74 100 25-30 years 48.57 37.14 8.57 5.71 100 31-35 years 57.14 28.57 14.29 0 100 36 and above 20.83 41.67 8.33 29.17 100 Total 47.54 29.51 9.84 13.11 100
  18. 29. <ul><li>Least important </li></ul><ul><li>influencing purchase </li></ul>Age Quantity of Pages (%) Price Topic of interest Author Total (%) (%) (%) (%) 15-18 years 59.09 22.73 13.64 4.55 100 19-24 years 72.63 11.58 8.42 7.37 100 25-30 years 68.57 14.29 14.29 2.86 100 31-35 years 100 0 0 0 100 36 and above 50 16.67 16.67 16.67 100 Total 68.31 13.66 10.93 7.1 100
  19. 30. <ul><li>Most important influencing purchase </li></ul>
  20. 34. Least important influencing purchase       Total       Quantity of Pages Price Topic of interest Author   Gender Male Count 64 12 10 5 91     % 70.33 13.19 10.99 5.49 100.0   Female Count 61 13 10 8 92     % 66.30 14.13 10.87 8.70 100.0 Total   Count 125 25 20 13 183     % 68.31 13.66 10.93 7.10 100.0
  21. 35. Age General Knowledge Religion Fiction Biographies Literature Short stories Comics Others Total (%) (%) (%) (%) (%) (%) (%) (%) (%) (%) 15-18 years 22.94 10.32 22.51 6.93 9.45 17.24 9.09 1.52 100 19-24 years 17.05 15.53 20.29 8.96 13.72 12.62 10.22 1.61 100 25-30 years 14.43 12.91 21.76 16.97 18.27 13.76 1.9 0 100 31-35 years 39.29 16.67 9.52 21.43 4.76 0 0 8.33 100 36 and above 15.41 31.02 5.56 14.95 18.72 6.48 1.39 6.48 100 Total 21.82 17.29 15.93 13.85 12.98 10.02 4.52 3.59 100
  22. 36.   Books purchased or borrowed   Age Mostly Purchased Mostly Borrowed Total % % % 15-18 years 63.64 36.36 100 19-24 years 62.11 37.89 100 25-30 years 48.57 51.43 100 31-35 years 57.14 42.86 100 36 and above 62.5 37.5 100 Total 59.56 40.44 100
  23. 37. Pages read in 1 week       More than 100 Less than 50 pages 50-100 pages Total % % % % Age 15-18 years 45.45 27.27 27.27 100   19-24 years 42.11 28.42 29.47 100   25-30 years 45.71 34.29 20 100   31-35 years 28.57 42.86 28.57 100   36 and above 29.17 37.5 33.33 100 Total   40.98 31.15 27.87 100
  24. 39.   Books read in 1 month   Age 1 2 3 4 More than 4 Total (%) (%) (%) (%) (%) (%) 15-18 years 13.64 31.82 36.36 9.09 9.09 100 19-24 years 37.89 36.84 15.79 6.32 3.16 100 25-30 years 51.43 28.57 8.57 5.71 5.71 100 31-35 years 28.57 57.14 14.29 0 0 100 36 and above 37.5 25 25 0 12.5 100 Total 37.16 33.88 18.03 5.46 5.46 100
  25. 40.       Gender 1 (%) 2 (%) 3 (%) 4 (%) More than 4 (%) Total (%) Male 41.76 36.26 14.29 1.10 6.59 100.00 Female 32.61 31.52 21.74 9.78 4.35 100.00 Total 37.16 33.88 18.03 5.46 5.46 100.00
  26. 41. Age Not sure More in summer Same volume of books read Total % % % % 15-18 years 36.36 31.82 22.73 100 19-24 years 30.53 23.16 24.21 100 25-30 years 40 17.14 22.86 100 31-35 years 57.14 14.29 14.29 100 36 and above 41.67 29.17 12.5 100 Total 35.52 23.5 21.86 100
  27. 42. Gender Not sure More in summer Same volume of books read More in winter Total % % % % % Male 38.46 17.58 18.68 25.27 100 Female 32.61 29.35 25 13.04 100 Total 35.52 23.5 21.86 19.13 100
  28. 43. Read Magazines Age Yes (%) No (%) Total (%) 15-18 years 75.00 25.00 100.00 19-24 years 87.29 12.71 100.00 25-30 years 82.05 17.95 100.00 31-35 years 75.00 25.00 100.00 36 and above 81.48 18.52 100.00 Total 83.48 16.52 100.00
  29. 44. Read Magazines   Gender Yes % No % Total % Male 80.33 19.67 100.00 Female 87.25 12.75 100.00 Total 83.48 16.52 100.00
  30. 45. Gender 2 magazines (%) 1 magazine (%) More than 3 magazines (%) 3 magazines (%) Total (%) Male 37.76 32.65 16.33 13.27 100.00 Female 39.33 33.71 13.48 13.48 100.00 Total 38.50 33.16 14.97 13.37 100.00
  31. 46.   Age Digests Fashion (%) Informative Economic Sports(%) Others Total (%) (%) (%) (%) (%) 15-18 years 39.58 35.41 6.25 8.333 8.33 2.08 100 19-24 years 24.94 28.67 11.1 23 11.7 0.48 100 25-30 years 36.5 23.43 13.77 18.6 7.67 0 100 31-35 years 8.33 25 41.66 25 0 0 100 36 and above 34.84 6.81 30.3 9.09 18.9 0 100 Total 28.84 23.8 20.62 16.8 9.34 0.51 100
  32. 47. Gender Digests (%) Fashion (%) Economic(%) Informative(%) Sports (%) Others(%) Total (%) Male 22 16.32 27.7 12.18 20.74 1.02 100 Female 34.49 36.67 12.1 15.56 1.16 0 100 Total 28.245 26.495 19.9 13.87 10.95 0.51 100
  33. 48. How many people read newspaper       Yes No Total Male Count 105 17 122   % 86.07 13.93 100 Female Count 71 31 102   % 69.61 30.39 100 Total Count 176 48 224   % 78.57 21.43 100
  34. 49.   Newspapers read by the people     Jang % Dawn % Business Recorder % the news % daily times % Other % Navae waqt % Total %                   male 36.71 31.46 5.34 10.88 8.47 6.61 0.53 100                   female 29.17 29.22 16.02 10.28 12.04 3.33 0 100.                   total 32.94 30.34 10.68 10.58 10.25 4.97 0.26 100
  35. 50. Age International % Entertainment % Politics % Sports % Business % National % Stocks and finance % Total % 15-18 years 28.33 32.92 11.67 11.25 0 12.5 3.33 100 19-24 years 18.94 22.59 14.47 12.35 14.87 8.95 7.82 100 25-30 years 14.83 19.25 12.5 14.12 19.07 10.02 10.2 100 31-35 years 22.54 12.22 30.48 18.1 16.67 0 0 100 36 and above 29.68 9.13 21.74 10.05 10.22 16.15 3.03 100 total 22.86 19.22 18.17 13.17 12.17 9.52 4.88 100
  36. 51. Use internet for reading       Yes No Total  Gender Male Count 72 50 122     % 59.02 40.98 100   Female Count 54 48 102     % 52.94 47.06 100 Total   Count 126 98 224     % 56.25 43.75 100
  37. 52. Search on net for books   Age Yes(%) No (%) Total(%) 15-18 years 18.75 81.25 100 19-24 years 37.29 62.71 100 25-30 years 28.21 71.79 100 31-35 years 37.5 62.5 100 36 and above 22.22 77.78 100 Total 31.25 68.75 100
  38. 55.     Web Surfing % Internet Reading % Chatting % Downloading % Online Gaming % Total % Age 15-18 years 18.75 21.88 40.63 15.63 3.13 100                   19-24 years 35.59 24.58 23.73 15.25 0.85 100                   25-30 years 38.46 17.95 25.64 15.38 2.56 100                   31-35 years 50 25 12.5 12.5 0 100                   36 and above 55.56 37.04 3.7 3.7 0 100                 Total   36.61 24.55 23.66 13.84 1.34 100
  39. 56.     Web surfing % Internet reading % Chatting % Downloading % Online gaming % Total % Gender Male 33.61 26.23 19.67 18.85 1.64 100   Female 40.2 22.55 28.43 7.84 0.98 100 Total   36.61 24.55 23.66 13.84 1.34 100
  40. 57. Reading interest   Age Increased(%) Decreased(%) Total(%) 15-18 years 75 25 100 19-24 years 51.69 48.31 100 25-30 years 46.15 53.85 100 31-35 years 37.5 62.5 100 36 and above 33.33 66.67 100 Total 51.34 48.66 100
  41. 59. Gender Agree % Strongly agree % Neither agree or disagree % Disagree % Strongly disagree % Total % Male 51.64 27.87 12.30 5.74 2.46 100.0 Female 59.41 12.87 14.85 9.90 2.97 100.0 Total 55.16 21.08 13.45 7.62 2.69 100.0
  42. 60. Gender Agree % Disagree % Neither agree nor disagree % Strongly Disagree % Strongly agree % TOTAL % Male 33.61 18.03 17.21 13.11 18.03 100.00 Female 24.51 26.47 25.49 14.71 8.82 100.00 Total 29.46 21.88 20.98 13.84 13.84 100.00
  43. 61. Age Increase GK % Not sure % Found new books % Free time % For Work or School % Found new authors % Total % 15-18 years 29.16 20.83 25 12.5 12.5 0 100 19-24 years 40.98 24.59 11.47 9.83 8.196 4.91 100 25-30 years 38.88 27.77 16.66 0 11.111 5.55 100 31-35 years 33.33 0 0 33.33 33.33 0 100 36 and above 11.11 22.22 11.11 44.44 11.11 0 100 Total 35.65 23.48 14.78 12.17 10.43 3.47 100
  44. 63. Gender Increase GK % Not sure % Found new books % Free Time % For Work or School %l Found new authors % Total % Male 37.10 29.03 12.90 8.06 9.68 3.23 100.0 Female 33.96 16.98 16.98 16.98 11.32 3.77 100.0 Total 35.53 23.01 14.94 12.52 10.50 3.50 100.0
  45. 65. Percent (%)   Frequently 44.58   Occasionally 30.42   Rarely 18.33   Never 6.67   Total 100.00
  46. 66. Percent (%) Dont like to 25.00 Its boring 18.75 Lack of time 37.50 Not sure 18.75 Total 100.00
  47. 67. <ul><li>People still indulge in book reading. </li></ul><ul><li>People read because they want to learn about new things and increase their knowledge </li></ul><ul><li>Many people read more than 100 pages a week and 1 to 2 books each month </li></ul><ul><li>People mainly like to read books of general knowledge. </li></ul><ul><li>Majority of the people still buy books </li></ul><ul><li>Majority of the readers buy books from weekly bazaars, book fairs and Urdu bazaar </li></ul><ul><li>People mainly love to read at their homes </li></ul><ul><li>Topic of interest and author </li></ul><ul><li>People do enjoy reading! </li></ul>
  48. 68. <ul><li>Majority of the respondents say they read newspapers </li></ul><ul><li>Many respondents also say that they read magazines </li></ul><ul><li>About 56% of the respondents say that they do read over internet </li></ul><ul><li>It is the second most important priority while using internet </li></ul><ul><li>Media and internet has affected the internet in a negative way </li></ul>
  49. 69. <ul><li>Hence our null hypothesis is proved not to be true </li></ul><ul><li>The reading culture is not at a decline </li></ul>

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