4. intl tourism marketing apkasi 150513

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It's about Tourism Marketing both international and indonesia marketing,, Here there is also tourism policy

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  • Ini harus diganti dan dimasukkan batubara
  • Image, sales, destination’s promotion
  • 4. intl tourism marketing apkasi 150513

    1. 1. Francesca Nina Soemitro Director of Tourism Market Development and Information Ministry of Tourism and Creative Economy Republic of Indonesia International Tourism Marketing
    2. 2. International Tourism
    3. 3. Source: UNWTO Press Release International Tourism 530563589605627 678678698689 760 805 851 911929894 952 9961,035 400 600 800 1,000 1,200 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012* INTERNATIONAL TOURIST ARRIVALS (million) Source: UNWTO Barometer, January 2013 2012: one billion international arrivals in one year for the first time (+4%) WHERE DID THEY GO?
    4. 4. International Tourist Arrivals Growth 2012 Source: UNWTO Press Release International tourism maintains strength; by Region, Asia Pacific (+7%) was the best performer
    5. 5. No. Region 2013* 1 World +3% up to +4% 2 Europe +2% up to +3% 3 Asia Pacific +5% up to +6% 4 Americas +3% up to +4% 5 Africa +4% up to +6% 6 Middle East +0% up to +5% Source: UNWTO Barometer, January 2013 Forecast of International Tourist Arrivals 2013 Prospect for 2013 is still encouraging as global growth is projected to strengthen gradually through the year between 3% to 4%. Further, growth in Asia Pacific is on track to grow to between 5% to 6% in 2013.
    6. 6. Global GDP Growth Growth Percentage 2011-2013* 2011 2012 2013* World 4.0 3.2 3.3 Advanced Economies 1.6 1.2 1.2 Emerging & Developing Economies 6.4 5.1 5.3 ASEAN *) 4.5 6.1 5.9 Indonesia 6.5 6.2 6.3 Source: IMF, April 2013 *) Indonesia, Malaysia, Philippines, Thailand and Vietnam World Economic Growth 2013 Global economic conditions have improved during the past six months and growth is projected at 3.3% in 2013. Growth in emerging market and developing economies is expected to remain robust, strengthening from about 5.1% in 2012 to 5.3% in 2013
    7. 7. Markets Tourists Outbound Forecast 2013 Source: Euromonitor 2012
    8. 8. Indonesia Tourism
    9. 9. Tourism Performance 2012
    10. 10. KONTRIBUSI EKONOMI PARIWISATA INDONESIA Devisa No COMMODITIES 2008 2009 2010 1 Oil & Gas 29.126,30 19.018,30 28.039,60 2 Palm Oil 12.375,57 10.367,62 13.468,97 3 Processed Rubber 7.579,66 4.870,68 9.314,97 4 Tourism 7.377,00 6.298,02 7.603,45 5 Garment 6.092,06 5.735,60 6.598,11 6 Electricity 5.253,74 4.580,18 6.337,50 7 Textile 4.127,97 3.602,78 4.721,77 8 Pulb and Paper Product 3.796,91 3.405,01 4.241,79 9 Processed Foods 2.997,17 2.960,73 3.620,86 10 Processed Wood 2.821,34 2.275,32 2.870,49 11 Chemicals 2.754,30 2.155,41 3.381,85 4 3 4 Source: Indonesian Bureau of Statistics Tourism Contribution To Foreign Exchange Earnings
    11. 11. No. Economy of Indonesia Tourism Sector (IDR) (%) to National 1 GDP 321.57 trillion 3.90 2 Employment Opportunity* 9.28 million 8.37 3 Salary and Wage 104.51 trillion 4.03 4 Tax 11.57 trillion 3.77 5 Investment 120 trillion 1.47 Source: Quick Wins 2012 *people Tourism Contribution to Indonesia’s Economy 2012
    12. 12. o Global Rating Agency like Fitch Rating and Moody's Investors Service has increased Indonesia Position to the “Investment Grade”. o Economic Analist predicts S&P will include Indonesia. BB + BBBBaa3 Ba1 January 2012 Desember 2011 Present Indonesian Position Investment RateSource: Indonesia Investment Coordinating Board, 2012 Investment Climate Indonesia Economic Performance
    13. 13. Source: Indonesia Investment Coordinating Board YEAR FDI (US$ mil) DDI (US$ mil) TOTAL (US$ mil) % growth 2006 111.5 18.0 129.5 - 2007 136.4 12.7 149.1 15.17% 2008 156.9 23.8 180.7 21.18% 2009 306.5 35.7 342.2 89.32% 2010 346.4 39.0 351.1 2.60% 2011 242.2 39.4 279.8 -20.31% 2012 786.3 101.5 869.8 210.86% • Indonesia is one of top countries in the world for hotel investment 2012 • Hotel and restaurant share 2.5% of total national investment Statistic of Indonesia Tourism Investment
    14. 14. Realization of Hotel Investment (USD Million) Field of businesses 2011 Sept 2012 FDI DDI TOTAL FDI DDI TOTAL Star Hotels 197.55 5.76 203.31 693.04 55.94 748.98 Non-Star Hotels 1.63 1.63 0.79 0.79 Other Short Term Accommodation 33.84 13.14 46.98 27.26 5.30 32.56 Other Accomodation 4.60 4.60 0.01 0.01 Source: Indonesia Investment Coordinating Board Statistic of Indonesia Hotel Investment
    15. 15. 1. 100 % of capital share can be owned by foreign investor for the following business: • Recreational and Entertainment Business Location only in Eastern Indonesia (Kalimantan, Sulawesi, East Nusa Tenggara), Bengkulu, Jambi Tourism Investment Opportunity Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010 ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO INVESTMENT
    16. 16. 2. Foreign Equity Participation (max. 51% share owned by foreign investor and it does not contradict Local Regulation) for the following business a. 1 and 2 Star Hotel b. Guest House c. Restaurant/Talam d. Catering e. Convention, Exhibition, and incentive Tour Service f. Cultural Tourism Object Business (Private Museum, Cultural Heritage managed privately) g. Spa h. Natural Tourism Object Business outside Conservation Areas i. Motel and Lodging Service ( only in Eastern Indonesia) j. Recreational and Entertainment Business (for region other than Eastern Indonesia, Bengkulu, Jambi) Tourism Investment Opportunity Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010 ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO INVESTMENT
    17. 17. 3. Foreign Equity Participation (max. 49% share owned by foreign investor or max. 51% if partner with UMKMK) for the following business a. Restaurant/Non Talam b. Outbound Tour Operator c. Impresario Business Service 4. Foreign Equity Participation (max. 67% share owned by foreign investor) for the following business Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010 ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO INVESTMENT a. Dexterity b. Art Gallery d. Bar/café/Karaoke e. Motel and Lodging Service (for region other than Eastern Indonesia) f. Catering Tourism Investment Opportunity
    18. 18.  Homestay, Tour Agent and Tour Guide Service Business, and Art Studio reserved for Micro, Small, Medium Enterprises, and Cooperatives (UMKMK)  List of Business Fields Closed to Investment in Culture and Tourism: Public Museum, Historical and Ancient Heritage, Residential/Traditional Environment, Monuments, Gambling/Casinos Source: Presidential Regulation of The Republic of Indonesia Number 36 of 2010 ON LIST OF BUSINESS FIELDS CLOSED TO INVESTMENT AND BUSINESS FIELDS OPEN, WITH CONDITIONS, TO INVESTMENT Tourism Investment
    19. 19. 2009 1. Policies and Regulations 123 88 93 2. Sustainable Tourism 130 127 125 3. Security and Safety 119 72 85 4. Health 110 115 112 5. Tourism & Travel Priority 10 15 19 6. Air Transportation Infrastructure 60 58 54 7. Land Transportation Infrastructure 89 82 87 8. Tourism Infrastructure 88 116 113 9. IT and Communication Infrastructure 102 96 87 10. Price Competitiveness 3 4 9 11. Human Resources 42 51 61 12. Affinity or National Perceptions on Tourism 78 121 114 13. Natural Resources 28 17 6 14. Cultural Resources 37 39 38 Overall Rank 81 74 70 2011 2013CRITERIA FOR TOURISM COMPETITIVENESS Indonesia Tourism Competitiveness Ranking Source: WEF 2013
    20. 20. Strategy and Program
    21. 21. 1.Development of business, Industry, and Investment; 2.Tourism Standardization Development. 1.Tourist Attraction Development; 2.Community Development; 3.Tourism Community self- empowerment 1.Increased Intrnational and Domestic Tourism Promotion; 2.Development of Market Information; 3.Enhancement of Tourism Branding ; 4.Increeased MICE Activities 1.Human Resources Development; 2.Research and Development; 3.Tourism Advance/Higher Education Development TOURISM INDUSTRY DEVELOPMENT TOURISM DESTINATION DEVELOPMENT TOURISM MARKETING AND PROMOTION DEVELOPMENT TOURISM RESOURCES AND INSTITUTIONAL DEVELOPMENT Development in Tourism Sector
    22. 22. Above The Line: B2C, Advertising, Direct Selling Below The Line : B2B Production, Marketing, Branding, Selling Community to community / C2C Incentive Selling: consumer to consumer / C2C Online: Website, social network Offline: Community Gathering Vertical Marketing Horizontal Marketing Multiplying the Crowd Connected 1. Tourism Branding 2. Product Match Market 3. Designation of 16 Target Markets, 16 Priority Destinations and 7 Primary Products 4. PR-ing and Awareness Campaign 5. Partnerships and International Networking 6. Development of VITOs Integrated Marketing Strategy
    23. 23. 16 Target Markets No. FOKUS PASAR TARGET 2013 OPTIMIS MODERAT PESIMIS 1 SINGAPURA 1.750.000 1.680.000 1.615.000 2 MALAYSIA 1.400.000 1.340.000 1.290.000 3 AUSTRALIA 1.220.000 1.170.000 1.125.000 4 CINA 1.000.000 960.000 922.000 5 JEPANG 505.000 485.000 466.000 6 KORSEL 360.000 345.000 335.000 7 FILIPINA 315.000 302.000 295.000 8 TAIWAN 255.000 240.000 233.000 9 AMERIKA SERIKAT 225.000 215.000 207.000 10 INGGRIS 220.000 211.000 204.000 11 PERANCIS 210.000 201.000 194.000 12 INDIA 200.000 192.000 187.000 13 BELANDA 185.000 175.000 170.000 14 TIM-TENG 175.000 166.000 162.000 15 JERMAN 165.000 156.000 152.000 16 RUSIA 110.000 105.000 101.000 LAINNYA 705.000 657.000 642.000 JUMLAH 9.000.000 8.600.000 8.300.000
    24. 24. 16 Priority Destination Areas Sunda Kelapa
    25. 25. Old Town–Sunda Kelapa Borobudur nearbyToba Lake Bromo-Tengger-Semeru nearby Kintamani-Batur Lake, nearby Kuta-Sanur-Nusa Dua nearby Thousand Islands nearby Menjangan, Pemuteran, nearby
    26. 26. Tanjung Puting nearby Raja Ampat nearby Toraja nearby Ende–Kelimutu nearby Wakatobi nearby Komodo nearbyRinjani nearby Bunaken nearby
    27. 27. Recreational Sports Cruise Culinary & Shopping Culture & Heritage Nature & Ecotourism Health & Wellness MICE 7PRIMARY PRODUCTS
    28. 28. • Participation at Trade Shows • Sales Missions • Direct Selling at Malls • Festivals and Events • Familiarization Trips • MICE Bidding Supports • Co-marketing Programs • Destination Promotion Supports • VITO’s Operations • Market Analysis Indonesia’s Tourism Marketing Programs
    29. 29. Official Country Partner ITB Berlin 2013, Germany March Legu Gam Festival XIV, North Maluku April ASEAN Jazz VI, Batam June Tour de Singkarak V, West Sumatra June Lombok Sumbawa Pearl Festival IV, NTB June Lomba Sumpit International III, East Borneo July Tourism Border Festival “Timoresia” III, NTT August Baliem Valley Festival XXIV, Papua August Miss World 2013 September Borobudur Jazz III, Central Java September APEC 2013, Indonesia October Jakarta Marathon October Raja Ampat Festival IV, West Papua October Musi Triboatton II, Southern Sumatra Nov-Dec Mega Events 2013
    30. 30. 13 Visit Indonesia Tourism Officers (VITOs) SINGAPORE AUSTRALIA JAPAN MALAYSIA INDIA CHINA: Guangzhou CHINA: Beijing MIDDLE EAST GERMANY NETHERLANDS FRANCE RUSSIA REP. OF KOREA
    31. 31. Thank You
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