Shadow Election is a simple tool forevaluating political candidates
Content is sortable bycampaign issueUsers can rate candidate statements, view poll results and even cast a „virtual vote‟ for their chosen candidate
Shadow Election is designed for social impact Engaging, shareable stories build communities of interestEmpowering user experience encourages voting – online and on Election Day Democratized persuasion: users decide what content is importantNon-partisan, level playing field
Shareable stories build communities of interest ● User-personalized stories about the most engaging political content creates a „sticky‟ online experience. ● Sharing activates communities of interest within users‟ social networks. ● Anonymized state- and nation-wide responses are shown on infographics, showing users where they stand in the larger debate. ● New content encourages re-evaluation. Shadow Election responds to swings in public opinion.
Empowering user experience ● Unlike the long feedback cycles of traditional elections, impact of participation can be visualized immediately. ● The responsive user experience of Shadow Election engages the web generation, who are underrepresented in politics. ● While rating and voting is simple, cumulative use helps users make complex political decisions. ● Virtual political engagement encourages action on Election Day. Shadow Election reminds users to register and vote.
Democratized persuasion ● Shadow Election draws content from a variety of sources and relies on users to decide what‟s important. ● Traditionally, news organizations and campaigners decided what information people should see. ● In Shadow Election, user interactions and sharing drive attention to content. ● Political influence is decentralized and democratized.
Non-partisan, level playing field ● No ties to political parties or news organizations. No campaign funding. ● Candidates receive equal exposure on the platform. ● Diverse content collected from campaigns, news media and unofficial sources is categorized by election issue. ● User-generated tagging will also create „folksonomies‟, organizing content from the bottom up.
Is politics shareable? ● We don‟t claim that sharing produces „better‟ voting decisions. Peer influence has been shown to undermine the „wisdom of crowds‟ effect. ● But this can be offset by encouraging diverse and dissenting opinions – and deciding over time. ● Shadow Election encourages sharing in circles where trust is established and constructive debate is more likely. ● Infographics sensitize users to the diversity of opinions beyond their social networks.
Debate with friends on Facebook, see the big picture on Shadow Election Facebook friends can see Other users‟ opinions are visible, each others‟ ratings and but anonymized.Users debate content within their votes on Shadow Election.social networks. I agree. I‟m not sure. My ratings. My vote. Our ratings. What do you Our votes. think, friends?
2012 is the right time forShadow Election USA .
Video is going to be huge in 2012 “Any campaign that doesn‟t recognize that the web is now central to winning the election is a dinosaur waiting to become extinct.” Andrew Rasiej, Personal Democracy Media “If television is a “nuclear bomb,” Web video is a laser for sending target messages to specific voters. Thirty percent of Americans don‟t watch any live network television... but they‟re still watching video.” Ben Jacobs, The Daily Beast
Shadow Election is about rating and sharinggreat election content, with a social mission Social Mission Viral Content Social Networks ✔ ✔ ✔ ✔ ✖ ✔ ✔ ✖ ✖ ✔ ✖ ✖ ✖ ✔ ✖ ✔ ✖ ✖
Shadow Election is a „minimum viable service‟ ● First released in 2011, Shadow Election achieved penetration of 30% of active Facebook users in the 2012 Finnish elections. ● Extremely low bounce rate attests to an engaging user experience. ● Shadow Election is rolling out to Kenya and the United States in 2012. that has built significant traction and is ready to grow
A level playing field for independent candidates ● Shadow Election will continue to provide equal opportunity for candidates in national, state and civic elections and caucuses. ● Shadow Election will remain free for use for candidates and voters. ● Institutions will be able to license a site- embeddable version of Shadow Election. ● Crowd participation on the platform will be extended and enhanced. ● We will explore the potential of enabling crowd-funding of political candidates.
About Shadow Election USA ● Currently filing for non-profit status in the United States. ● Software development services for Shadow Election USA will be purchased from Reality Creating Media Ltd, the inventors of Shadow Election. ● Shadow Election USA is funded through donations as a non-profit entity with the mission of promoting online democracy in the United States.
Shadow Election USA is a US-registerednon-profit organization. Our mission is to promote democracy, online. Executive Director: Kellie Hodge