World’s most exciting new media channel

On Product Publishing™ International is the owner of the invention that is “Publishing magazines on consumer Goods”- Labelzine. 190 Countries Licensed through 15 Licensee Companies with regional representative offices in the Middle East (EMEA), Asia Pacific and the Americas Specialized printing facilities in 15 locations worldwide Indian & the rest of the SAARC countries are licensed to Select Group On Product Publishing International Ltd.

Have I seen it before? Leaflets, inserts, neck tags and tip-on’s…. yes but Labelzine offers all this and a much higher engagement value.

What is Labelzine? OPP invented Labelzine™ incorporating Magazine on a Bottle™ and Magazine on a Product™

Turns labels into media & communications space Enables brands to directly interact with their consumers The Power of the Labelzine ™

Magazine on the Go !

1 Beverage & Existing Magazine 2 FMCG Brands & Customized Magazine 3 White Label Beverage 4 Beverage & Event Magazine 5 Media Labelzine 6 Social Message Labelzine Core Models

Soft Drink & Existing Magazine Coca Cola + GlamIt Combines beverage with publishing 1

Combines beverage with publishing…….. Vitamins & Existing Magazine Pro-V & Time Out Magazine 1

A product company teams up with a leading consumer magazine to leverage existing brand / magazine audience, sold through extensive retail channels. (a) Brand to Publisher Cooperation Own 3rd Party Role Publication  Consumer Product  Brand Distribution  Retail Funding   Shared Frequency Campaign based Revenue Product Sales (FMCG) Page Advertising (Publisher) Circulation Uplift (Publisher) 1

Commercial, Government or Charity Sponsor seeks to use a product distribution network (b) Publisher to Brand Own 3rd Party Role Publication  Custom Product  Brand Distribution  Retail Funding  Marketing Frequency Campaign based Revenue Product Sales (FMCG) Page Advertising (Publisher) Media Buying Fee (FMCG) 1

Combines consumer goods with own Customized Magazine Milk & Custom Magazine Tetrapak + Nutrition Magazine 2

Bread & Recipe Book Huggies + Baby care Book Combines consumer goods with own Customized Magazine ……. 2

Product / Brand develops its own magazine attached to its own product for sale through retail channels (a) Own Brand & Own Magazine Own 3rd Party Role Publication  Custom Product  Brand Distribution  Retail Funding  Marketing Frequency Periodical Revenue Product Sales (FMCG) Page Advertising (FMCG) Cross Promotions (FMCG) 2

Product / Brand develops its own magazine attached to its own product for sale through its own retail channels (b) Grocery Home Brand Own 3rd Party Role Publication  Custom Product  House Distribution  Retail Funding  Marketing Frequency Periodical Revenue Product Sales (FMCG) Page Advertising (FMCG) Cross Promotions (FMCG) 2

Combines Water with Brand Promotional Magazine Virgin Active White Label Water 3

Combines Water with Brand Promotional Magazine… Yatra.com white label water Bianco Footwear white label water Go Fish Mall white label water iLove white label water Marriott white label water 3

Developing a stand-alone magazine, attached to a generic product, financed by advertising and retail channels (a) Publishing Model Own 3rd Party Role Publication  Consumer Product  New & Innovative Distribution  Retail Funding  Retail Frequency Periodical Revenue Product Sales (FMCG) Page Advertising (FMCG) 3

Developing a stand-alone magazine, attached to a generic product, financed by advertising and retail channels (b) Custom Magazine Own 3rd Party Role Publication  Custom Product  White Label Distribution  Controlled Funding  Retail Frequency Periodical Revenue Product Sales (FMCG) Page Advertising (FMCG) 3

Combines Beverage with Event Magazine ITB Asia Convention Brochure on Water 4

Combines Beverage with Event Magazine… Sabmiller Beer & English Football Red Bull & Japan F1 race Coca Cola & Beijing Olympics Coca Cola & FIFA World Cup Miller Draught & Music Concert 4

Combines Beverage with Media Promotion Reality TV Show Promotions 5

Combines Beverage with Media Promotion… Pepsi & Music Album Oprah Whinfrey TV Show Magazine Manchester United Team Magazine 5

Company develops its own magazine attached to a generic product to give away as a marketing promotion (a) DM / Promotions / Events & Own 3rd Party Role Publication  Custom Product  White Label Distribution  Direct Funding  Marketing Frequency Promotional Revenue Marketing ROI Page Advertising (FMCG) 5 4

Combines Product with Social Message Magazine WWF ICRC HealthCare, Switzerland National Aids Control Organization, India British Army 6

Organisation seeks to promote social messages to the wider community by attaching a publication to a generic or partner product. (a) Corporate CSR, Charity Own 3rd Party Role Publication  Custom Product  White Label Distribution  Direct Funding  Marketing Frequency Promotional Revenue Marketing ROI Page Advertising (FMCG) 6

TARGETING and ENGAGING consumers is one of the major challenges for advertisers and brand marketers in the 21st century. Why use Labelzine™?

Labelzine meets this challenge.

Tactile, handy, Informative and fun ! Influences Point of Purchase sale, builds brand equity & creates high consumer engagement value Why does Labelzine™ work?

Why Labelzine works..... The best of both worlds : Labelzine™ combines the trust of print media with the reach of an FMCG to bring you the benefits of both. Size of sphere relates to revenue streams Reach Editorial Space + + - - FMCG Magazines

Content Flexibility Cross Promotion Competitions Coupons Editorial

Point of purchase activation

How does Labelzine compare? Limited retention value* of product * Industry Standards, ADMA * Tetra Pak 2008, RP Data 2008 Labelzine 1.8-3% Response Junk Mail 0.-1.0% Response

Applies to multiple products PET Carton Boxes Tetra Pak and more…. Glass Bottles Soft Packs

Can be applied to variety of packaging 8-32 page magazine in variable sizes Offers Content flexibility : multilingual editorial, advertising, competitions & coupons Guaranteed consumer lift off Gives the product a higher POP value Labelzine’s key attributes...

Can be applied to variety of packaging

8-32 page magazine in variable sizes

Offers Content flexibility : multilingual editorial, advertising, competitions & coupons

Guaranteed consumer lift off

Gives the product a higher POP value

Who is using us now?

Who is using us now….. Fremantle Media, Georg Jensen, Bianca Footwear, Kimberley Clark, IRMA, Nestle, Fiskotorvet Denmark….

Who is using us now…..

What are the results? – 2 trials, 4.9% sales lift in 1 st trial, now expanding to 8 markets Coca Cola India Technical Trials done. Labelzines to roll out soon – 2 Labelzine promotions completed in Switzerland, now being repeating monthly. Tetrapak India will use this as promotion vehicle on their packs in 2009. – Rolled out in India in summer 2008 with a destination specific travel catalogue. – Labelzine on niche Vitamin Water in India for modern retail, promotion currently underway. Initial results show a higher consumer uplift. BTL for electronic media ; Biggest Loser Reality Show launch in Australia (Feb2006)– “Best Activation Ever”

– 2 trials, 4.9% sales lift in 1 st trial, now expanding to 8 markets

Coca Cola India Technical Trials done. Labelzines to roll out soon

– 2 Labelzine promotions completed in Switzerland, now being repeating monthly.

Tetrapak India will use this as promotion vehicle on their packs in 2009.

– Rolled out in India in summer 2008 with a destination specific

travel catalogue.

– Labelzine on niche Vitamin Water in India for modern retail, promotion currently underway. Initial results show a higher consumer uplift.

BTL for electronic media ; Biggest Loser Reality Show launch in Australia (Feb2006)– “Best Activation Ever”

Keeping Pace... Labelzine SA Self-Adhesive Launched 2006 2006 Labelzine Reel-Fed High-Speed Application Launched 2008 2008 Cupzine - Cups Sleeve Application/ Disposable Cups 2009 Labelzine ICT Integrated Chip Technology “ Internet on a Bottle” 2010

India Marketing Scope Potential Brands and more…

India Marketing Scope…. Potential Corporate Brands Telecom Insurance

India Marketing Scope…. Potential Tourism Brands International Tourism Boards in India International Airlines in India

India Marketing Scope…. Potential Tourism Brands Domestic Airlines Domestic Tourism Boards

Press & Media

2007 2008 2009 Newsletters

“ It’s a genius idea... it’s all about the innovative ways of delivering the content...” Sarah Bentley - Future Trend Analyst,

Thank You..