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Pom

  1. 1. “IN THE NAME OF”1
  2. 2. GROUP MEMBERS SHADAB MAZHAR ALI NAWAZ DURRANI HUSSAIN SAQLAIN HINA AFZAL SHAH 15428 151052
  3. 3. REPORT “ENTERPRENEURSHIP”3
  4. 4. SUBMITTED TO: SIR ATHER QADEER4
  5. 5. STEPS TO STARTING A BUSINESS  Step 1: Templates for Writing a Business Plan  Step 2: Get Business Assistance and Training  Step 3: Choose a Business Location  Step 4: Finance Your Business  Step 5: Determine the Legal Structure of Your Business5
  6. 6.  Step 6: Register a Business Name ("Doing Business As")  Step 7: Get a Tax Identification Number Step 8: Register for State and Local Taxes  Step 9: Obtain Business Licenses and Permits  Step 10: Understand Employer Responsibilities6
  7. 7. 7
  8. 8. INTRODUCTION8
  9. 9. COMPANY NAME9
  10. 10. BRAND NAME10
  11. 11. PRODUCT NAME “Breath strips”11
  12. 12. PURPOSE OF PRODUCT  Kill bacteria for truly fresh breath.  Personal care.  Mouth wash12
  13. 13. 13
  14. 14. PRODUCT DESCRIPTION “Listerine Breath Strips Dissolve Instantly,Freshing Your Breath By Killing 99% Of Bad Breath Germs”.14
  15. 15. FEATURES  Sugar free------No Calories  Instant Fresh Breath  Dissolves Instantly  Great flavor15
  16. 16. FEATURES(cont… …)  0 grams of carbohydrates per strip.  Designed for fast and easy use.  Discreet, work quickly, and you can use it anytime/anywhere!16
  17. 17. HOW IT WORKS? “They come in a little tiny package ,and resemble mini strips of clear paper. You stick one on your tongue and it dissolve. By the time it’s gone .You have fresh breath”.17
  18. 18. 18
  19. 19. MANUFACTURER INFORMATION  MANUFACTURER: FRIENDS  ADDRESS: INDUSTRIAL AREA  CITY: KARACHI  ZIP CODE: 74900  TELEPHONE NUMBER: 021- 35055722  TOLL FREE NUMBER:0800-55055  EMAIL ADDRESS: www.listerine.healthcare .com19
  20. 20. INGREDIENTS Chemical,Thymol,Glycery Oleate,Aspertame,Flavor(S),Pullula n,Menthol,Carrageenan,Phenylalali ne,Propylene Grycol,Xanthan Gum,FD&C Green#3,Potassium Acesulfame,Copper Gluconate,Polysorbate 80,Locust bean gum, Methyle Salicylate.20
  21. 21. FLAVORS cool mint Arctic berry Fresh citrus Fresh burst Cinnamon21
  22. 22. FIRST AID EYE CONTACT:  In case of eye contact, rinse immediately. SKIN CONTACT:  No effects expected.22
  23. 23. LISTERINE BUSINESS ANALYSIS23
  24. 24. Marketing Budget Plan Category Estimated quantity estimated cost estimated subtotalRESEARCHResearch firms fees 2 PKR 100,000.00 PKR 200,000.00Web research 1 PKR 5,000.00 PKR 5,000.00Independent research 1 PKR 10,000.00 PKR200.000.00Other research 2 PKR 5,000.00 PKR 5,000.00TOTAL R.COST 225,000.0024
  25. 25. Category Estimated quantity estimated cost estimated subtotal PRODUCT DEVELOPMENT Research & development 1 PKR 50,000.00 PKR 50,000.00 Prototype 1,000 PKR 100.00 PKR 100,000.00 Quality certification 2 PKR 5,000.00 PKR 10,000.00 License & registration 3 PKR 5,000.00 PKR 15,000.00 TOTAL DEVELOPMENT COST PKR 175.000.0025
  26. 26. Category Estimated quantity estimated cost estimated subtotal EVENT COST No of attendee 50 Meal(Breakfast,lunch,dinner) Food PKR 450.00 PKR 22,500 Tax(10%) PKR 45.00 PKR 2,250 Food & beverage gratuity(20%) PKR 99.00 PKR 4,950 TOTAL EVENT COST PKR 29,70026
  27. 27. Category Estimated quantity estimated cost estimated subtotal ADVERTISEMENT COST Brochures 10,000 PKR 70.00 PKR 70,000.00 Mailing 10,000 PKR 5.00 PKR 50,000.00 Postcards 6,000 PKR 275 PKR 165,000.0 Television 2 PKR 330,000,00 PKR 660,000.0 Radio 3 PKR 50,000.00 PKR 150,000.0 Newspapers 2 PKR 4000,000.00 PKR 800,000.0 Billboards 2 PKR 400,00.00 PKR 80,000.0 Magazines 3 PKR 200,00.00 PKR 60,000.0027 TOTAL ADVERTISEMENT COST PKR
  28. 28. 28
  29. 29. EXECUTIVE SUMMARY  This is a case about Listerine BREATH STRIPS—a new portable format for killing bad- breath bacteria. The choice of media is creative. As consumers are not satisfied with traditional gums and mint, even though many brands are clamoring for attention. The objective is to persuade people that the breath strips work better than the others.29
  30. 30. RESULTS Listerine = No Gingivitis = Healthier Gums Listerine is consumed to fulfill both physiological and psychogenic needs. Bad-breath fighting quality helps consumers fulfill the need for affiliation.30
  31. 31. 31

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