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  1. 1. Evaluation By Shaareed Ramjaun
  2. 2. INTRODUCTIONFor my foundation portfolio I needed to create the following; A music magazine front cover, contents page and double page.I completed research by carrying out questionnaires and interview. I completed the planning which included analysis photos, layouts and various fonts which lead to my final piece .Throughout this presentation I will looking through my final pieces and evaluating how I applied my planning, research audience and preliminary to them by analysing specific features.
  3. 3. GENERIC CONVENTIONSIn my research of existing products, I became familiar with the following generic conventions:  Titles for the magazine name, magazine issue and pages inside such as contents  Images throughout  Layout  Colours  Language  Details such as price, barcodes, dates, website and page numbers.
  4. 4. GENERIC CONVENTIONSThe title of the magazine, Bold, in your face fonts‘Kerrang’ is in white writing, are used that stand outwhich is a superior contrast and are easy to read,against the white writing. It is which suggest theslightly covered by the magazine is aimed at aimages of the people which wide age group, fromshows their significance. The teens to adults.writing is broken which givesit edginess, this makes thetext go with the rock theme. Magazine is a Christmas special; assets such as the cracker and party blower show this, as well as the stars Ripped edging on the section looks that are scattered randomly rough. on the cover.
  5. 5. GENERIC CONVENTIONS My product has used a number of generic conventions including...I have used different The layout I have used iscolour schemes generic layout as manythroughout my magazine other products have donewhich has came out the same where the titlewell. I thought that I of the magazine is at theshould do this when I to with the image of theresearched and found it artist taking up most ofis used on many other the room and in thealready existing middle.magazinesAll the other smallgeneric details such thebar code, issue numberand date have all beenused on my front cover.
  6. 6. REPRESENTATIONThere are several social groups that I can chose to focus on, such as:The male gender and teenagers/Young adultsFollowing Burton’s theory, for socially grouped audiences, my music magazine audience will be divided depending on gender, age, ethnicity and education. I have created an urban (Grime, Rap, DnB) magazine so the stereotypical audience would be adolescent (13-20) black males from a lower background and education but other people from different ethnicity, age, gender and class may listen to this music and therefore read this magazine.
  7. 7. APPEALING TO MY TARGET AUDIENCEThere were several ways that I made my magazine appeal to my target audience, such as:Genre: All urban genres such as grime, rap, dupstep, drum and bass, funky house and reggae/. This is shown from my questionnaire results that the genre of music in the magazine is what makes the audience it, with this in mind I put on my front cover what genres were inside.Image: For my front cover I wanted to use a close up shot to show emotion and expression, this was also backed up by the results I got from the questionnaire.Colour: From the questionnaire results it showed that the black and grey scheme was in favour so kept to this but adding red and white for a good contrast.
  8. 8. APPEALING TO MY TARGET AUDIENCEI have used several articles to By using Hartley’s developed idea link with Dyer’s Theory of how an audience is divided I such as the people who am planning to follow the read the magazine may be following concepts: poor or have a low income Self: The aspirations of my so I could offer a audience include being a competition page so that ‘music-lover’ and interested in the audience can win big upcoming music events and prizes. My target audience new artists. may not have anyone to Gender: My audience will be male. talk to so I could also offer Age group: I want to appeal to a solution page to clarify adolescences therefore my things if there is confusion magazine should include in the audience. features which attract this audience.
  9. 9. AudienceTo attract my audience I will use posters around urban places where my targetaudience are mainly based at. I will also run adverts of magazine station on TV andradio which play the music genres that are also in the magazine.I have appealed to my target audience by using the correct colours, images andfonts such as using red and black which link to grime music and using to rightimages to portray different things.From the results below it shows that I took questionnaires into consideration. Questionnaire results
  10. 10. MEDIA INSTITUTIONSThe kind of media institution that might distribute my magazine would be Harris PublicationsThis is company is relative small so it isnt profit-driven exercise but there is an ideological purpose which they would like to distribute good urban magazinesI would use conventional distribution where it would be printed and sold in shops. I could use digital distribution where I could put in the magazines website or it accessible to download for phones or iPods via an app. This is the company behind XXL, Scratch Magazine, SLAM Magazine and other rap and hip hop magazines. Their priorities are distributing magazines to customers around the world.Target audience: people with an interest in urban culture.
  11. 11. TECHNOLGICAL SIDE There are several techniques I used such as: Spot healer- air brushing the image/ removes imperfections/ signify variety by which it portrays personality/ emotions. Contrasting image- Brightening the image-appealing to audience. Lightening/darkening shadows- Adding intensity or vibrant. Creating dashed lines and shapes- separates information/easy to read. Using text written in columns- suggesting formality/ easy to read.I used several programmes to edit and finish my final pieces such as Paint Shop Pro and Photoshop.I used Photoshop to edit all my pictures including the front cover pictureI used Paint Shop Pro for my layout and putting all the pieces together such as where I put the title underneath the main image and sorting out where the smaller text goes such the date and price
  12. 12. TECHNOLGICAL SIDEOriginal Photo Original Photo with use of Spot Finished Edited Photo Healing ToolWith the plain background and The final picture had allnon-edited, this is shown by the As shown nearly or almost the spots edits finished such as thelack of vibrancy in the have gone, the only negative part vibrancy, exposure andbackground or the person. about it is that it has left several white contrasts. or pale patches on the face but ISeveral spots on the persons believe this better then the original. It The background hasface so that may edited out as still has not been edited with the other changed and shows awell the shine around the manipulations yet . better depth.persons face.
  13. 13. TECHNOLGICAL SIDE Original PictureAdded brightness and contrastBrightness - -42Contrast - 100 Finished with added use of the Spot Healing Brush tool
  14. 14. FROM PRELIMINARY TO MAIN PRODUCTThere was several was I improved my front cover from the initial plan such as Iimproved the fonts I used were on my final piece I strayed from the already plannedhouse fonts with as I used wanted to change throughout my other pages also. I alsomade the text smaller whereas seen in the middle image the text took up too muchof the room so that when I added the image of the artist it would not be seen asmuch and wouldn’t be centre of attention as it should be, as it will be the first thingthe audience will read
  15. 15. MY MAGAZINE CONFORMING AND CONTRASTING Both products They both use a colour use the scheme same image through out the shot of being page (I use close up but purple, white use and black contrasting where as XXL expressions use white, red from the and black). artists and this has be done to show howBoth magazines have the same details such as bar code, date and the artistissue number which is needed on my product to replicate already wants to beexisting products. Also both use the same layout of having a main portrayed inimage surrounded by copy which includes magazine name, magazine the publicstitle, cover artists name and other articles inside for example. eye.
  16. 16. FROM PRELIMINARY TO MAIN PRODUCT I think doing the preliminary helped with several parts of the main product such as the layout, this is shown with the contents page especially. As seen here the difference from the preliminary to the main product is major throughout all parts such as images, colours used and fonts used. This change happened when I looked at already existing magazines to be influenced by then such as which size images are and what images they use. There are some negatives though such I may of put the text to close to the edges and in a magazine and may to be too close in the bind on a proper magazine
  17. 17. I have acontrastingcontents page MY MAGAZINE CONFORMING ANDcompared to CONTRASTINGthis already Both productsexisting use a plainproduct as they background touse a big attract theimage reader to thecompared and images on thesmall text page.around it whereI have decided Also both haveto keep more the smallertext and evenly items which arespread with needed asdifferent putting theimages. Both Another contrast is that the already existing magazinesare affective in product has a small strap line underneath name on thedifferent ways every title for the different pages to help the pagesuch as mine audience decide which pages they want to somewhere andhelps the read where as on mine I have not put this in positing pageaudience find but have added a lot more different page for numbers so thatspecific articles the audience to see. they are easily found.
  18. 18. FROM PRELIMINARY TO MAINPRODUCTAs you can see I improved my layout from my initial ideas but I also changed thehouse style on the double page so that now can relate back to the other two pages(front cover and contents page) which was important as that was key feature of mymagazine and already existing magazines.Looking at my already existing product research, the images take up half or evenmore room of the double spread, firstly I couldnt find a single image to do this so Iused several which I though it took up too much and through the research it showedonly one big image was used instead of several smaller ones so I changed this aswell which can be seen with the finished piece
  19. 19. MY MAGAZINE CONFORMING AND CONTRASTINGThe magazines Both use theuse different same layoutcolours for the with one mainbackground, image beingdepending how length of thethe artist wants to magazinebe represented, page and alsobut in either page usingthe images and headlines andtext stand out. pull quotes usual found inBoth magazines use a big image which takes up some of all magazinesthe page so it attracts the audience to the image then to when anthe article, it also tells the audience who the article is on. interviewAlso equally both magazines use a colour scheme through article is used.out the two pages as mine uses white and navy where asthe black eyed peas’ used white and gold.