Why Brand Communities is an answer to your Digital Anxieties
Upcoming SlideShare
Loading in...5
×
 

Why Brand Communities is an answer to your Digital Anxieties

on

  • 814 views

 

Statistics

Views

Total Views
814
Views on SlideShare
447
Embed Views
367

Actions

Likes
1
Downloads
4
Comments
0

5 Embeds 367

http://buildyourcommunity.co 262
http://localhost 51
http://www.buildyourcommunity.co 34
http://sophia.shackdesignco.com 14
http://shackhosting.com 6

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Why Brand Communities is an answer to your Digital Anxieties Why Brand Communities is an answer to your Digital Anxieties Presentation Transcript

  • Why  Brand  Community  is  the  Answer   to  your  Digital  Anxieties   ©SHACK  CO.  |  Proprietary  &  Confiden8al  
  • What  brands  typically  seek   from  their  online  presence?   Consumer  loyalty  •  Expand  reach  •  Visibility  •  Connect  •  More  business GO
  • Typical  stages  of  online  presence   Current  Scenario Tier  I: Corporate   Website Tier  II: Social  media Tier  III: Apps
  • A Typical Digital Marketer’s Agenda— •  DIGITAL  BOMBIMG-­‐  Ads  (  Display,  Search,   Social,  Mobile) •  CAMPAIGNS •  CONTESTS •  TARGET:  50,000  more  likes  on  fanpage
  • With  a  scattered  presence,  most   brands  barely  breathe  online!     Users  are  merely  sitting  on  it,   without  spotting  the  difference.   Situa8on Image  Courtesy:  boingboing.net A  typical  brand’s  online  presence You  are   here!
  • Rented  Audience  &  Inconsistent  Digital  Marketing   WILL  LIKE  FOR   CAMPAIGN  ‘A’   WILL  LIKE  FOR   CONTEST  ‘B’   WILL  LIKE  FOR   CAMPAIGN  ‘F’  
  • An  unmanaged  community   AXermath Two  new   likes Headcount  measures   marke4ng  success Data  goes  down   the  drain Image  Courtesy:  easypreschoolcra>  (blog)
  • What  brands  ACTUALLY  need  to  do  online?   BUILD  A  LOYAL   COMMUNITY   Users  and   Enthusiasts ENGAGE  BETTER   Connect  People   with  the  Brand ACT  ON  INSIGHTS   Analyze  Cross-­‐ plaBorm  Data  
  • BRAND PEOPLE CONTENT PLATFORM Step  I:  Plan  to  build  a  real  community ENGAGEMENT + = Leveraging  the  brand  community  for  business  strategy  
  • Brand’s   ecosystem  online   Step  2:  Manage  all  aspects  of  the  community PEOPLE 1 COMMON  IDENTITY PLATFORMS 2 3 CONVERSATIONS 4 ACTION 5 ANALYTICS
  • Step  3:  Monitor  and  get  consumer  insights   Analytics   Dec Jan Feb Mar Apr May Dec Jan Feb Mar Apr May 1 2 Dec Jan Feb Mar Apr May Consumer  engagement   Gauge  consumer   reac4on  and   adjust  tac4cs  in   real  4me Trend  Mapping Iden4fy  new   audience  segments   based  on  paIerns   and  trends 4 Cross  plaBorm   analysis  in  one   place  to  op4mize   media  mix 3 Track  brand’s   reconnect  with   consumers  and   the  quality  of   engagement Consumer  engagement  across   mul4ple  plaBorms
  • The  edge   STRONG  ONLINE   PRESENCE MEET  BRAND  AND  MARKETING   OBJECTIVES + ATTRACT  THE   RIGHT  TG CONSUMER  INSIGHT Bear  the   Fruits! Capitalize  on   emerging  cultural   trends  and  capture   a  wider  audience •  BeIer  brand  recall   •  Brand-­‐image  management •  Builds  the  brand  as  an  asset   for  the  organiza4on •  Spread  wider  awareness  of  the   products  via  content  marke4ng •  Create  buzz  around  an  event  or   product  launch  
  • A  strong  community  takes  the  brand   everywhere  it  goes.  Not  vice-­‐versa.   Brand/Cause Image  Courtesy:  freelists.org
  • At  Shack,  we  integrate  platforms  for   consistent  brand  engagement  to  build   better,  stronger  communities.   Image  Courtesy:  ohsweetbabies.com
  • STABLE  ONLINE  COMMUNITY ScaIered  Online   Presence Switch     with  Shack  
  • Brand   Community   Dynamics   CONCEPT SOCIAL   MEDIA CONSUMER   INSIGHTS BRAND   COLLECTIVE Common  aIribute   connec4ng  the   brand  and  its  TG. Two-­‐way  exchange  •   Engagement  •  Queries   BUILDING  A  BRAND  COMMUNITY   Events  •  Conversa4ons   •  People Timely  feedback  and   revising  strategy Ease  of  access  •  Connect   on  the  go  with  the  brand   and  fellow  members. MOBILE
  • Goodyear   and  Road   Trippers   CONCEPT SOCIAL   MEDIA   CONSUMER   INSIGHTS BRAND   COLLECTIVE Online  &  Offline Stories,  4ps  and   interac4on CROSS   PLATFORM   EXCHANGE   Blog  •  Apps  •  Photo   essays  •  Travelogues     Cross  plaBorm   Analysis goodyearjoyofjourney.com   ©SHACK  CO.  |  Proprietary  &  Confiden8al   Diverse  digital   content  formats MOBILE
  • A  glimpse  from  some  of  the  many   who  went  digital  with  us  
  • Client:   Yahoo!   India
  • Client:   MP   Tourism
  • They  also  went  digital  with  us  
  • We  specialize  in  creating  activity-­‐focused   communities  for  brands   143A,  1st  &  2nd  Floor, Shahpur  Jat Delhi  -­‐  49 Get  in  touch:  info[at]shack.co.in www.shack.co.in   Email:  info[at]shack.co.in