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Who comprise a community?
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Who comprise a community?

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Building a community for a brand goes beyond having a group of people who are deriving a tangible benefit from using the product. It is a continuously revolving cycle that involves- ...

Building a community for a brand goes beyond having a group of people who are deriving a tangible benefit from using the product. It is a continuously revolving cycle that involves-

1. User to product interactions (Engaged userbase)- Having a product that fulfills the user's desires.
2. User to brand interactions (Engaged audience) - An emotional connect with the brand. This can happen with a great product as well as continuously talking with your audience through various channels.
3. User to User interactions (Engaged community) - By creating an emotional connection between users, they no longer perceive themselves as just a customer.
This should flow back into product roadmaps.

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http://www.shackcompanis.com 155
http://blog.buildyourcommunity.co 40
http://shack.co.in 33
http://www.shack.co.in 31
https://www.rebelmouse.com 7
http://gomo.dudamobile.com 2

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    Who comprise a community? Who comprise a community? Presentation Transcript

    • Classifying community members Using Team BHP as an exampleSource: Team BHPNote: User names have been concealed to respect privacy
    • WHO COMPRISE COMMUNITY?EARLY JOINERS are frontrunners that lay down the norms for what canbe deemed as acceptable behaviour in the community and ensure that it isadhered toINFORMATION SPECIALISTS are the ones who members look to forgetting connected to new informationCONVERSATIONALISTS are the ones who mainly contribute todiscussions that have been initiated by other members but normally dontinitiate discussions on their ownPERSUADERS are the ones who are powerful advocates of thecommunitys message and spread the wordCONNECTORS are the people who have a big network of friends andacquaintances they can introduce to the communityLAGGARDS are the late joinersTEMPORARY MEMBERS might be there in the community only for theachievement of a specific objective
    • An EARLY JOINER moderating the community and alsoproviding his valuable insight on the topic
    • An INFORMATION SPECIALIST breaking the newsof spotting a new car that is about to be launched.
    • This member is both a PERSUADER as well as aCONVERSATIONALIST. He has not only told othermembers about the launch but is also hailing it as thesegment leader. He ten also goes on add his thoughts tothe review of the car.
    • Another CONVERSATIONALIST. He is making anattempt to take the conversation further.
    • This guy here can be called a CONNECTOR since he ispointing someone looking for legal advice to a threadon the community.
    • A typical example of a LAGGARD making in an effortto join in the discussion
    • TEMPORARY MEMBERS who have joined thecommunity to achieve a specific objective. In this case, toseek advice for buying a new car.
    • THANK YOUClick to know >> WHAT WE DOClick to know >> WHAT WE THINKClick to know >> WHAT WE LIKE