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Frito Lay's Quaker Oats is their flagship health brand. A Campaign was launched to create awareness about the brand through a Cause Marketing initiative named "Goodmorning Heart". The Campaign aimed to create awareness around the heart disease.The brand used New Media extensively, mainly Social Networking Sites and a branded blog.
Shack was given the responsibility to take care of their Social Media Presence, Branded Blog and Online Reputation Management.
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