Madhya Pradesh Tourism: Case Study

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A Social Media Marketing Case Study of Madhya Pradesh Tourism.

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Madhya Pradesh Tourism: Case Study

  1. 1. Madhya Pradesh Tourism  Services Offered: Concept Building, Research & Strategy, Information Architecture, Graphic Design, Template Development, Content Strategy (Social Media)  Duration: 14 Months@shackcompanis 1 |
  2. 2. About Madhya Pradesh, also called the Heart of India, provides an experience quintessential of Indias natural splendour, and rich artistic and cultural heritage. The state of Madhya Pradesh is an absolute dream-come-true for traveling enthusiasts. There are a number of fabulous wildlife sanctuaries that house some of the rarest and the most sought after specimens of flora and fauna found in the Indian subcontinent. Madhya Pradesh is also the home to many magnificent archaeological and historical sites. The wide range of handicrafts produced by the tribal population of the state make shopping in Madhya Pradesh a highly delightful activity.@shackcompanis 2 |
  3. 3. Challenges Use Social Media to raise awareness about MP’s tourist hotspots Encourage people to visit Madhya Pradesh Initiate and participate in conversations around MP Tourism@shackcompanis 3 |
  4. 4. Target Group DEMOGRAPHIC >75% TG in the age group 13-24 Male strength twice the female strength GEOGRAPHIC Spread evenly across India BEHAVIOURAL Travel enthusiasts Photography and outdoor enthusiasts@shackcompanis 4 |
  5. 5. Plan TG Analysis LISTENING ORM Social Tools CONVERSING Content Strategy Engagement Monthly Report REPORTING Benchmark Analysis@shackcompanis 5 |
  6. 6. Content Strategy Around MP People, history, wildlife etc. Culture, cuisine, habits etc. Call to Action for conversations Respond as fast as possible Be real. Be human.@shackcompanis 6 |
  7. 7. Content Deliverables TVCs IMAGES QUESTIONS WALL POSTS@shackcompanis 7 |
  8. 8. Community Management Strategy STARTING content to affect: Involvement Empathy Affinity Opinion MAINTANING: Timely response Feed it ENDING: Overly negative Irrelevant Problems@shackcompanis 8 |
  9. 9. Community Management Deliverables MODERATE MANAGE QUERIES INITIATE INTERACTION BUILD COMMUNITY@shackcompanis 9 |
  10. 10. Quantitative Insights Post feedback: >90,000 Post views: >1.7 million Queries Resolved: 60000 50000 220 40000 YouTube Channel 30000 20000 views: >1,00,000 10000 Fans 0 Flickr Interactions: April August February January March July June May >800@shackcompanis 10 |
  11. 11. Qualitative Insights VIDEOS generate greater response Users look forward to ENGAGING ACTIVITIES like contests, games & apps MPites like to promote MP as a tourist destination ACKNOWLEDGEMENT makes users more active Today MP is showing POSITIVE GROWTH and is counted amongst the popular tourist destinations in India.@shackcompanis 11 |
  12. 12. Thank You: info@shack.co.in@shackcompanis 12 |

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