The document discusses guidelines for designing effective brochures. It notes that brochures are commonly used in business but often contain mistakes. The article then provides five important points about proper brochure design: avoiding common mistakes, educating customers about the company rather than making direct sales pitches, focusing on benefits over features, prioritizing emotion over logic, and building reliability. The document emphasizes that brochures should clearly explain a company to potential customers.

1. 1. INFORMATION RESEARCHER
A. What are the major points in the articles you see above ?
The company brochure is the most used tool in business. But there are
some common mistakes in brochure design and writing.
To avoid them, the article explains how to design and write a company
brochure.
B. Why is this article important? Write 5 major points in the article that
are important.
In the article, there are following points that are important,
・There are some common mistakes in brochure design and writing.
・The purpose of brochure is to educate customers about your company, not
to make the sale.
・Companies tend to list the many features of their products, but customers
care more about their benefits than features.
・When emotion and logic come into conflict, emotion always win.
・Your brochure tells customers whether your company is reliable or not.
C. Explain 5 reasons why one should read the above article when preparing to
design an important business brochure on any topic?
I think there are five reasons below.
・The article explains how to design and write a brochure very clearly.
・The merits of brochure are explained.
・The demerits are also explained.
・The way of creating more attractive brochure is given.
・The article tells us the importance of brochure.
D. Write a paragraph explaining the common guidelines that you find in the
article above.
The company brochure is a important tool in business, but there are often

2. some common mistakes in brochure.
We should learn the correct form of brochure so that customers feel easy to
read.
2. CONTENT ORGANIZER - Person # 2
A. Explain the overall idea for designing a technical brochure as is mentioned in the article above.
The company brochure is almost used in business. But most people mistakes in brochure.
So the article is written to avoid it.
B. Talk about a brochure that you want to prepare. Explain at least 10 major points you will include
in this brochure of your choice. What will be the purpose of the brochure?. Write in your own
words.
In this article, there are 11 major points.
1.The Two Types Of Basic Brochure Design
2.The Most Common Mistake Of Brochure Use
3.Basic Brochure Design: Where To Start
4.How To Talk To Your Customers In Your Brochure
5.How To Structure Your Brochure
6.A Few Brochure Do Not's:
7.What Are The Strengths Of A Brochure?
8.What Are The Weaknesses Of A Brochure?
9.How To Get Started On Your Brochure Tomorrow Morning
10.The Most Important Rule Of All
11.Some Final Thoughts On Brochures
All major points purpose is to makes better for our brochure.
C. Write five sentences explaining how a company should approach the design of a technical
brochure.
The brochure is designed for for the customer who has learn of our company.
And the brochure is to educate customer. So we shouldn't the brochure alone.
Important things is call to action and educate in detail.
And the brochure should get you the appointment with the customer.
D. Write down five sentences explaining how a technical brochure should be different from a
tourism-related brochure. Write in your own words.
Technical brochure has many information for explain our company. It is mentioned type two.

3. But tourism-related is not that brochure. tourism-related is type one.
This brochure as the appetizer to tickle the pallet but still leave them hungry.
3. PLAN DEVELOPER - Person # 3 (Use IHMC software Download Instructions)
A. Develop a short concept map using the Concept Mapping software based on the article you see
above.
Pick up the major sentences and make a concept map.
http://www.slideshare.net/GroupDstudent/week-4-31
B. Develop a short concept map explaining how the following website works.
http://www.printplace.com/printing/brochure-printing.aspx
http://www.slideshare.net/GroupDstudent/week-4-32
C. Write down the definition of 5 major key words that are used in the concept map.
・ brochure
A thin book giving information or advertising something.
In this article, a thin book that giving the information of company for the customer.
・ customer
Someone who buys goods or services from a shop, company etc.
In this article, someone who views brochure.
・ purpose
The purpose of something is what it is intended to achieve.
In thins article, to make an attractive brochure.
・ rule
An official instruction that says how things must be done or what is allowed, especially in a game,
organization, or job.
In this article, whenever emotion and logic come into conflict, emotion always win.
・ design
To make a drawing or plan of something that will be made or built.
In this article, to design brochure of contents.
D. Write down three major questions that might explain the major argument or information in the
article you see above.

4. ・ The Brochure is to educate the customer about the subject of the brochure and encourage.
・ It is weakness of the Brochure that if your business changes your brochures that are outdated,
then money is wasted.
・ The Customer want to take more information for your company, but to make that interested in
the contents.