Identity And Nostalgia


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Identity And Nostalgia

  1. 1. Fictions Identity and Nostalgia
  2. 2. Advertisement Fiction & Identity <ul><li>Boundaries between fictional and real world are not clear </li></ul><ul><li>Advertisements blur these boundaries deliberately </li></ul><ul><li>Attempt to link our identity to their products via fictional world of advert i.e. buying product opens door to attractive fictional world… </li></ul>
  3. 3. Think Different <ul><li>“ Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do”. </li></ul>
  4. 4. <ul><li>Does this advert display the persuasive techniques discussed? </li></ul><ul><li>Is there any myth or master plots involved? </li></ul><ul><li>What other theoretical concepts does this suggest? </li></ul><ul><li>Find another advert and answer the same questions on your blog </li></ul>
  5. 5. <ul><li>Fictions enable us to identify with unreal characters </li></ul><ul><li>Identification allows us to compare and contrast to ourselves </li></ul><ul><li>Explore the Hidden Self </li></ul>
  6. 6. Nostalgia <ul><li>Modern media texts are often primarily made of references to past ones… </li></ul><ul><li>Star Wars </li></ul><ul><li>Scooby Doo </li></ul><ul><li>Italian Job </li></ul><ul><li>Pirates of the Caribbean </li></ul><ul><li>Dark Night…. </li></ul>
  7. 7. <ul><li>Intertextuality, pastiche and nostalgia are all Postmodern traits </li></ul><ul><li>As pm texts they are empty signifiers (meaning is lost as connection to reality and original signifier no longer valid) </li></ul>
  8. 8. <ul><li>Nostalgia films – set in the past, recreate cultural experiences </li></ul><ul><li>These speak about a desire to return to older period and live in its values and set of beliefs </li></ul><ul><li>Some texts refer to immediate or recognisable past; they tell stories about our cultural history – this is attempt to take back a past which is lost (because it is made up of pm nostalgic texts itself) </li></ul>
  9. 9. <ul><li>Looking at fictions like this moves away from analysis of myth and meaning towards the experience itself </li></ul>
  10. 10. Activity <ul><li>Find a fictional text that… </li></ul><ul><li>Refers to the past nostalgically. Why might it do this? </li></ul><ul><li>Does your text provide its audience with a sense of comfort via its reliving of the past? </li></ul><ul><li>Is there intertextuality and pastiche at work? </li></ul><ul><li>How important is realism? Is the past it’s referring to made up of empty signifiers? </li></ul>
  11. 11. Fictions and Simulacra <ul><li>Representation has been replaced by simulation </li></ul><ul><li>One set of signs is merely referring to another </li></ul><ul><li>World of hyperreal where truth and reality blur </li></ul><ul><li>Simulation is binary opposite of representation; signs that refer to something to signs that refer to themselves (or nothing) </li></ul>
  12. 12. <ul><li>“ When real is no longer what it used to be, nostalgia assumes its full meaning” – Andre Bazin </li></ul><ul><li>World full of nostalgic hyperreal fictions </li></ul><ul><li>These are supported by un-policable technology; bricolage, intertextuality, plagiarism are common </li></ul><ul><li>So we are surrounded by nostalgic texts that have no real meaning, that point us to re-presentations rather than reality. We then base our historical lives current identities on these as truth </li></ul>
  13. 13. Activity <ul><li>Make a poster (blogster or paper) advertising a fictional text and its associated world. </li></ul><ul><li>What stories of the past is your world retelling? </li></ul><ul><li>Does your text/world refer implicitly or explicitly to other texts? </li></ul><ul><li>Could your text be deemed nostalgic? </li></ul><ul><li>What is the true reality? Is there one? </li></ul>