Hyperreality

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Hyperreality

  1. 1. Baudrillard Simulacra & hyper-reality
  2. 2. Simulacra <ul><li>In Postmodernity codes are ambiguous </li></ul><ul><li>texts reflect other texts rather than anything real </li></ul><ul><li>the world becomes simulated with no attachment to anything natural (eg: apples not tasting like apple drinks) </li></ul><ul><li>a deviation and perversion of imitation itself - a false likeness (Plato) </li></ul>
  3. 3. <ul><li>Explains the way in which simulations or copies that are replacing the real artefacts so that increasingly reality becomes redundant </li></ul><ul><li>We can longer distinguish between the real and the representation of the real </li></ul><ul><li>Irish/Australian pubs. Jerry Springer. American Coffee shops, news events, music </li></ul>
  4. 7. Simulacra and The Matrix <ul><li>A world that is &quot;more real than real&quot; - that replaces reality with its simulation of reality </li></ul><ul><li>“ What is Real?&quot; underlies the characters' actions, as they move in and out of &quot;reality&quot; and its simulation </li></ul><ul><li>&quot;it is the real that has become our true utopia- but a utopia that is no longer in the realm of the possible, that can only be dreamt as one would dream of a lost object&quot; </li></ul>The Trueman show – Bladerunner – Minority Report – Alice in Wonderland
  5. 8. Baudrillard: Hyper-reality <ul><li>The media dominate our perception of the outside world - representing a world that is more real than that which we can experience. </li></ul><ul><li>Media = hyper-reality </li></ul><ul><li>Reality encountered in the world is a pale shadow of this. </li></ul>
  6. 9. <ul><li>Your mind loses the ability to distinguish reality from fantasy, and begins to engage with the latter without understanding what it is doing. </li></ul><ul><li>Fulfillment or happiness is found through simulation and imitation of a transient simulacrum of reality, rather than any interaction with any &quot;real&quot; reality. </li></ul>
  7. 10. <ul><li>Watching soap operas for a long time can develop a view of interpersonal relationships that is determined by the writers of the soap. The extreme dramatic relationships in soaps are a heightened form of reality that some people relate to as being real. Such people begin to judge social relationships and situations by this heightened reality. </li></ul>
  8. 12. Task <ul><li>They will come up with situations/places where reality becomes redundant and debate the merits of. </li></ul>

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