Fashion and editorial photography

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Fashion and editorial photography

  1. 1. Fashion and Editorial Photography Overview of the Genres
  2. 2. What is Fashion? • Fashion is about selling a lifestyle • This can be through clothes or accessories • Fashion is often aspirational Images by Bruno Dayan
  3. 3. Images by Eric Frideen
  4. 4. Images by Kevin Mackintosh
  5. 5. Image by Phil Poynter
  6. 6. Images by Bruno Dayan
  7. 7. Images by Kevin Mackintosh
  8. 8. Image by Phil Poynter
  9. 9. Images by Bruno Dayan
  10. 10. Image by Phil Poynter
  11. 11. Image by Kevin Mackintosh
  12. 12. Images by Bruno Dayan
  13. 13. Images by Kevin Mackintosh
  14. 14. Images by Eric Frideen
  15. 15. Image by Kevin Mackintosh
  16. 16. Image by Phil Poynter
  17. 17. What is Editorial? • Editorial is concerned with a theme • It can be supported by text to tell the story • But it has to have a strong narrative structure, regardless of whether or not text is relevant • Sometimes Reportage (stories of public interest) are presented in an editorial format • Editorial formats include: printed magazine an e-zine or online blog format
  18. 18. Reportage story appearing in editorial feature about Japans Fukushima Tsunami
  19. 19. Another example of reportage in an editorial format: Kulture Magazine
  20. 20. Kulture Magazine: editorial feature about bulldozing of illegal immigrants camp in Spain, reportage public interest story in magazine format
  21. 21. What about Commercial? • Commercial is all about selling the product • Convincing the viewer that they can’t live without that particular item • Persuading the audience to go out and purchase that must have product
  22. 22. Images by Rory Lewis
  23. 23. Images by Rory Lewis
  24. 24. Genre cross - over • • • • Fashion Editorials are evident in magazines But the images have to link to tell a story The narrative has to flow and be clear Some commercial products are disguised to appear in editorial pieces as a way of sub consciously persuading the viewer to purchase an item, usually supported by text, this is what the industry label an advertorial
  25. 25. Ford SMAX advertorial
  26. 26. Feature Editorials • Images to accompany text • Typically found in Lifestyle and Sunday Supplement Magazines
  27. 27. Jana Cruders’ work successfully mixes commercial with fashion and fashion with editorial, producing stylized and sometimes quirky visual narratives

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