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Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
Denotationconnotation
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Denotationconnotation

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  • 1. Semiotics Denotation/connotation
  • 2. • Media texts are encoded by producers • Audience decodes • Audiences are generally thought of as active • Many different readings (polysemic) • Codes = meaning system consisting of signs – signs are things which potential to generate meaning
  • 3. • Looking at how communication is the product of shared meanings • Messages, texts, images etc… all interact within social and cultural space • Meaning often hidden/encoded within text
  • 4. Denotation • Denotation is the part of the sign which is immediately Gold recognisable • Has direct relationship to the real world • Is what we see
  • 5. Connotation • Connotation includes associations which producer & audience Gold bring to the sign • Links to other concepts, memories, ideas • Different cultures have different meanings
  • 6. • Preferred reading = that which the producer meant i.e. they successfully encoded and consumer decoded • Negotiated reading = encoder and decoder agree on some elements of the text
  • 7. Aberrant reading • If audiences are active and connotations are cultural and personal then sometimes we can incorrectly decode texts • This is an aberrant reading
  • 8. Analyse an image in pairs and write a brief summary including discussion of… • Denotation • Connotation • Preferred meaning • Negotiated meaning • Aberrant meaning

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