Quickstart Big Bus And Small Courts 09

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2009 USTA Leadership Conference Presentation

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Quickstart Big Bus And Small Courts 09

  1. 1. Quic kSta Te rt nnis 10 nd -a -Und r Te … e nnis Sm ll C urts BigBus s a o , ine s By: Sim n Ga o le J ff Ro te e ths in
  2. 2. QUICKSTART TENNIS at
  3. 3. SMAL LCOURTS BIGBUSINESS
  4. 4. The Process • Featured in our summer camp • Extensive off court and on court training for pro staff • Evaluated the lessons and decided it was the direction we wanted to follow • USTA training seminar for ALL staff including desk and management
  5. 5. The Facts • May have lost some players whose parents were skeptical • Started 2008/2009 season with 175 Quickstart players • We currently have over 250 Quickstart players • Approximately 50% were new players • Increase 30 minute Tots to 60 minutes, therefore increasing revenue using existing customer base
  6. 6. Implementation • Adjusted clinic descriptions and levels • USTA partnership • USTA sanctioned tournaments • EDUCATION of parents and players • QS demonstration video
  7. 7. Implementation • Marketing – new website, flyers, articles for release, promotional nights and parent meetings, QS site registration, schools program • FREE starter pack – racquet, t-shirt, balls. • Parent week early in the season 7
  8. 8. FREEQuickstart Night Attendance: 135 kids 180 parents 6 courts set up: 3 courts of 36’ 2 courts of 60’ 1 court Pre QS
  9. 9. Development Pyramid
  10. 10. Benefits for the club • We offer a clear path of development for ALL levels of play – lessons to tournaments for ALL levels • Tournament fees • Increased retention rate • Increased per court revenue • Exposure through the USTA • More motivated teaching professionals
  11. 11. On Court Benefits • No longer “entertaining” young players • Improved focus from players • Lessons more energized – players and pro’s • Players are playing the game • Visually better for parents • Interaction with other courts • Players per court can be increased
  12. 12. Teaching vs. Entertaining • Pro’s must want to teach players • Games such as jail are no longer needed • Teaching technique for tactics, not technique then years later tactics
  13. 13. Teaching vs. Entertaining • Self motivated players = easier lesson for pro • Always teaching with the focus on getting them to rally situation • Lessons have a clear purpose for players 13
  14. 14. A look ahead…. • Clubs must work together to make the program a success • Long process – Belgium it took 15 years to get the system into all clubs • Dedicated staff led by a director who believes in the methodology • Parent education critical to programs success
  15. 15. Future Champions – 60 foot court 15
  16. 16. 16
  17. 17. QuickStart Tennis at
  18. 18. Integrating QuickStart Tennis within a 3 Hour Summer Tennis Camp • Summer camp student ages: 4 – 18 years old • Camp run with 10 x 1 week increments • 60+ players per week with approx. 1/3rd being 4-10 years old • Outdoor camp utilizes tennis courts & a grass field (for physical skill training)
  19. 19. Integrating QuickStart Tennis within a 3 Hour Summer Tennis Camp • Players divided into 3 groups based on ability level and age – our group names are Federer, Nadal & Roddick • All 3 groups have the same rotations (physical skill development, stroke skill development & games/competition). The complexity of the skill development and games/competition are changed based on the skills of the players • Same format can be used in the afternoon session • This format can be successfully used for most tennis camps or recreational tennis programs with players of any ability
  20. 20. QuickStart Tennis Camp Schedule for 10 &Under Children (Monday – Friday) • Dynamic warm-up (full camp group activity) • Physical skill development that is specific to the age group (movement, running, throwing, ball tracking, rope jumping, etc.) • Physical skill team games reinforcing the skills that were worked on
  21. 21. QuickStart Tennis Camp Schedule for 10 &Under Children (Monday – Thursday) • Review of what was learned the previous session • New stroke skills development and a series of drills and practice elements to develop the skills • Four team games (min.) that reinforce the new skills learned. Each games is 3-4 minutes long • A piece of starburst candy awarded to winners of each team game. Every player inevitably wins at least one game (& piece of candy).
  22. 22. QuickStart Tennis Camp Schedule for 10 &Under Children (Monday – Thursday) • Games & Competition – exclusively team-oriented games for 8 and under players, but 9 & 10 year olds may also play some 1 on 1 games or doubles. It is important for players to learn about competition …. winning and losing. • Make it fun, but follow the rules of the game! • Our version of the French Open - Place a 18 ft. net on the clay or dirt infield of a baseball field and use a stick to mark the court lines. Use throw down lines to make viewing the lines easier. • Our version of Wimbledon - Place a 18 ft. net on a grass infield or outfield. Use throw down lines. It is best to play on short or freshly cut grass. • Kids learn about the differences in playing on various court surfaces • Final team game - Divide the full camp into 2 teams and play a team game (knock-out) that utilizes balls that are age specific for kids 10 and under. Winning team gets a simple prize (piece of candy).
  23. 23. QuickStart 10 &Under Tennis Camp Schedule for Davis Cup Competition (Friday) • Dynamic warm-up (full camp group activity) • Physical skill team games that are specific to the age group (movement, running, throwing, ball tracking, rope jumping, etc.) • About 15 physical skill team games are played. A point is scored for each team game victory • Stroke skill team games played including consistency and accuracy for forehand, backhand, serve, volley and overhead shots • About 10 team stroke skill games played and points scored for each team victory
  24. 24. QuickStart 10 &Under Tennis Camp Schedule for Davis Cup Competition (Friday) • Games & Competition – primarily team-oriented games for 8 and under and 10 and under kids, i.e. team singles, knock- out, serving for accuracy, hitting to targets, etc. • About 8 team games played and points scored for each team victory. • Final full-camp team game that determines the winner of the Davis Cup Competition. Low compression balls utilized for kids 10 and under. QST kids get an extra out. Winning team gets a simple prize (piece of candy). • Trophies awarded weekly to “Campers of the Week” and “Most Improved Players” in all 3 player groups.
  25. 25. “Parent & Player Feedback” • Enjoyed participating in a wide variety of daily activities making the camp fresh & exciting • Enjoyed the team format. Easy to build friendships and build self-confidence • Player skills improved quicker than anticipated • Players able to play tennis and rally quicker than using traditional tennis methods • Learned to enjoy competition and learn how to handle losing • Players achieved a real passion for the game • Enjoyed participating in daily activities with the older players. This motivated them to work hard
  26. 26. Camp Benefits since QuickStart Tennis Play Format • Camper interest and focus held longer with QuickStart (easier on students & staff) • Parents signed up for additional weeks of camp due to player enjoyment and high level of achievement - $$$ • Players sign-up rate for indoor tennis program increased • Many families plan to sign-up their kids for additional weeks of camp next summer - $$$ • Positive word of mouth by parents and players brought in several new campers - $$$ • Can put more players on QuickStart 36 ft courts - $$$ • Will add USTA-sanctioned QST Tournaments and round robin competitions in 2009 - $$$
  27. 27. Suggestions for a Successful QuickStart Program • Have staff participate in USTA QuickStart training • Utilize all QuickStart age-appropriate components (racquet size, ball type, court size, net height & scoring system) • Use the appropriate teacher to student ratio/supervision • Find instructors that can relate to the kids and help to make tennis fun • Develop practice plans that maximize the physical skill & tennis skill development and make the sessions fun • QuickStart is new. Educate parents on its benefits and the age- appropriate components that are used. • Offer intra-club QuickStart round robin competition to enable the players to practice the skills that they’ve learned.

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