Kappa Alpha Theta Senior Education Fall 2010

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Kappa Alpha Theta Senior Education Fall 2010

  1. 1. S E N I O R E D U C A T I O N S E P T E M B E R 1 4 , 2 0 1 0 The Balanced Woman
  2. 2. Branding Yourself!
  3. 3. Opening Exercise Write down as many brands of butter as you can think of!
  4. 4. Opening Exercise  Now- write down as many brands of paint as you can!
  5. 5. Why Does This Matter?  Studies have shown that our brains lose the ability to remember cues, names, and interesting pieces of information after 3-7 items have been listed
  6. 6. -Professional World? -Graduate Programs? -Law School? -Education? -(marriage….) -Disney World? Know Where You’re Going?
  7. 7. What Is Branding?  Personal branding is the process whereby people (and their careers) are marked as “brands.”  Brands are ways to package and present yourself with your best foot forward  It’s about playing up your strengths:  Clothing, Appearance, Knowledge, Skill Set, Language, Personality
  8. 8. Why It’s Important  Displays your strengths  Presents you as an asset  Makes an incredible impression  Marks you as memorable
  9. 9. To Develop Your Professional Brand  Start practicing professional language  Build interviewing clothes into your wardrobe  Apply!  Wide net; Fishing pole  Describe yourself in 4 words  Not just personality; Think about what you want employers to know about you
  10. 10. Examples  http://www.funny2.com/resume.htm  http://www.lowtechhappyhour.com/hireaustin.org/i mages/BadResume.JPG
  11. 11. Streamlining  When applying for jobs, discuss what’s relevant!  Number 1 rule of resume/cover letter/application writing is FOCUS  If it doesn’t apply- forget it!
  12. 12. What You Don’t Want  In interviews, networking events…  On applications, cover letters, resumes….  In meetings with professors or mentors
  13. 13.  Employers to be overwhelmed by the amount of information presented  Employers to be confused by what you are seeking  Employers to be unsure of who you are  Employers to not remember your name and something special about you What You Don’t Want
  14. 14. What You Can Do  Practice interview questions with peers  Attend as many networking events and career fairs as possible  Spend a day “in the field” with someone  Make as many presentations as possible  Seek advice  Start looking for and applying for jobs NOW
  15. 15. Resources  Dr. Andrea Dixon; Director, The Keller Center for Professional Sales  Andrea_Dixon@baylor.edu
  16. 16. Reading Materials To Make You Sound Smarter  Stephen Covey’s
  17. 17.  Dale Carnegie’s Reading Materials To Make You Sound Smarter
  18. 18.  Nancy Barry’s Reading Materials To Make You Sound Smarter

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