Transcript of "Digital Signage: highlights on Italian market"
businesstoValuewhydigital signagehighlights on Italian Market?
2Enhancing video communication toreach targeted people, in-store andout-doorIs digital signagereally interesting?
Number of digital screens isexpected to increase by 25%(CAGR) and reach 2.5 mln units in2013source: Popai Association3
4In-store promotion affects clients’willingness to pay, influencingdecisions for 3 in 4 and increasingpurchases by 12-25%source: Nielsen surveyIs digital signagea business?
Worldwide, Digital Out Of Home advertising roseby 4.7% in June 2012.Also, in Italy internet and digital media reveals anincrease in advertising - while other media don’t -and this trend is expected to continue in 2013source: Nielsen Economic and Media Outlook5
so, how to developyour digitalsignage business,winning competitionMaybe, the real challenge is allowingyour customers to reach their audienceeffectively, timely, as their brandawareness and sales can benefit from6?
7Turn-keysolutions,mixingtechnology andcommunication,can make thedifferenceWhich component of digitalsignage are you focusing on,technology solutions orcommunication services?focus on communicationfocusontechnologyItalian digital signage industry: main operators, 2011‘smart agencies’‘tech specialists’
leaving effective signsinto the right audiencethat’s digital signageDigital technology is theinstrument to deliver targetedinformation, promotion andadvertising through a multimediaand engaging way ofcommunicating8