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Digital Signage: highlights on Italian market
 

Digital Signage: highlights on Italian market

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Facts and figures to reveal that digital signage is a real business and how to compete in this industry

Facts and figures to reveal that digital signage is a real business and how to compete in this industry

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    Digital Signage: highlights on Italian market Digital Signage: highlights on Italian market Presentation Transcript

    • businesstoValuewhydigital signagehighlights on Italian Market?
    • 2Enhancing video communication toreach targeted people, in-store andout-doorIs digital signagereally interesting?
    • Number of digital screens isexpected to increase by 25%(CAGR) and reach 2.5 mln units in2013source: Popai Association3
    • 4In-store promotion affects clients’willingness to pay, influencingdecisions for 3 in 4 and increasingpurchases by 12-25%source: Nielsen surveyIs digital signagea business?
    • Worldwide, Digital Out Of Home advertising roseby 4.7% in June 2012.Also, in Italy internet and digital media reveals anincrease in advertising - while other media don’t -and this trend is expected to continue in 2013source: Nielsen Economic and Media Outlook5
    • so, how to developyour digitalsignage business,winning competitionMaybe, the real challenge is allowingyour customers to reach their audienceeffectively, timely, as their brandawareness and sales can benefit from6?
    • 7Turn-keysolutions,mixingtechnology andcommunication,can make thedifferenceWhich component of digitalsignage are you focusing on,technology solutions orcommunication services?focus on communicationfocusontechnologyItalian digital signage industry: main operators, 2011‘smart agencies’‘tech specialists’
    • leaving effective signsinto the right audiencethat’s digital signageDigital technology is theinstrument to deliver targetedinformation, promotion andadvertising through a multimediaand engaging way ofcommunicating8
    • businesstoValueⓒGrigoletti Stefano 2013