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Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
Salesforce.com Agile Transformation - Agile 2007 Conference
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Salesforce.com Agile Transformation - Agile 2007 Conference

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Storytelling at the Agile 2007 Conference by Steve Greene and Chris Fry. Exposes the dramatic success at Salesforce.com in transforming R&D into an Agile development organization in a "Big Bang" way.

Storytelling at the Agile 2007 Conference by Steve Greene and Chris Fry. Exposes the dramatic success at Salesforce.com in transforming R&D into an Agile development organization in a "Big Bang" way.

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  • Transcript

    • 1. LARGE S C A L E AGILE T R A N S F O R M A T I O N Steve Greene | Chris Fry How Salesforce.com revolutionized their R&D development methodology in a Big Bang way
    • 2. History
    • 3. 8 Age of Salesforce in years
    • 4. from the beginning
    • 5. 3 Number of people in R&D
    • 6. fast innovative smart
    • 7. 4 Number of Major Releases per year
    • 8. 7 years later
    • 9. rapid success
    • 10. 35,000+ Customers
    • 11. 900,000 Subscribers
    • 12. 110 Million transactions per day
    • 13. 200+ people in R&D
    • 14. but
    • 15. it was getting more difficult to deliver
    • 16. 2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases
    • 17. 1 Number of Major Releases per year
    • 18. Why?
    • 19. Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle
    • 20. Long and unpredictable release schedules
    • 21. Gradual productivity decline as the team grew
    • 22. What did we do about it?
    • 23. Major enterprise-wide Agile Transformation in just 3 months
    • 24. Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases
    • 25. Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Summer ‘08 Winter ‘09 Spring ‘08
    • 26. Our customers are happy…
    • 27. Our teams are happier…
    • 28.  
    • 29. What is ADM? ADM is a modified Scrum/XP style of product development that is specific to Salesforce. It employs Scrum project management framework and adopts certain XP practices.
    • 30. What is ADM? Re-factoring Self-organizing Predictable releases Transparent Ftest - Selenium Continuous integration Debt free Just-in-time Iterative Always Potentially Releasable Time-boxed User stories Agile Lean Early feedback Code Reviews Collective Code Ownership Self-correcting
    • 31. How’d we do it?
    • 32. Launched organizational change program
    • 33. Everyone jumped in together
    • 34. Created a dedicated, cross-functional rollout team
    • 35. Positioned as a return to our core values
    • 36. Listen to your customers Iterate KISS
    • 37. Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview
    • 38. Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification
    • 39. Created internal, wiki-based website as a reference for team members
    • 40. What would we do differently?
    • 41. Train Product Owners earlier and with more intensity
    • 42. Involve more individual contributors early
    • 43. Get outside coaching earlier
    • 44. Give key executives concrete deliverables around the rollout
    • 45. Be more clear about what the agile ‘rules’ are
    • 46. Keys to success?
    • 47. Ensure executive commitment to the change
    • 48. Focus on principles over mechanics
    • 49. Focus on automation
    • 50. 16332 5752 2656
    • 51.  
    • 52. Provide radical transparency
    • 53. Advice?
    • 54. Create a dedicated, cross-functional rollout team
    • 55. Get professional help
    • 56. Focus on getting several teams to excellence
    • 57. Create a company sprint heartbeat
    • 58. Decide early on the right tool
    • 59. Scrumforce built on the Salesforce Platform
    • 60. Scrumforce built on the Salesforce Platform
    • 61. When the heat is on stick to your guns
    • 62. Encourage radical visibility and over-communicate
    • 63. Experiment, be patient and expect to make mistakes
    • 64. Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion
    • 65. Ok, sounds good but what are we working on now?
    • 66. Sustainable Velocity
    • 67. Waterfalling in sprint Shared teams TDD
    • 68. Dependencies
    • 69.  
    • 70. Leadership
    • 71. Don’t be afraid to change the entire company all at one time
    • 72. It’s not Process
    • 73. It’s ADM
    • 74. Executive Producer Parker Harris
    • 75. Screenplay Chris Fry
    • 76. Director Steve Greene
    • 77. Co-Producer Jenny Cheng
    • 78. Co-Producer Todd McKinnon Courtney Broadus
    • 79. Executive Producers Steve Greene Chris Fry
    • 80. Story Editors Andrea Leszek Catherine Courage
    • 81. Starring Steve Graykowski
    • 82. Eric Babinet
    • 83. Rajani Ramanathan
    • 84. April Oman
    • 85. Guest Starring Matt Ho
    • 86. Pete Behrens Rob Myers
    • 87. Special Guest Stars Steve Fisher Woodson Martin
    • 88. Co-starring Peter Morelli Siddhartha Singh
    • 89. Rasmus Mencke Amy Farrow
    • 90. With Andrew Sandler
    • 91. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director </li></ul><ul><li>UE Producer </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CATHERINE COURAGE </li></ul>
    • 92. <ul><li>Program Designer </li></ul><ul><li>Release Technician </li></ul><ul><li>Survey Designer </li></ul><ul><li>Assistant Producer </li></ul><ul><li>Adaptation Designer </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>AMY FARROW </li></ul><ul><li>APRIL OMAN </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>RAJANI RAMANATHAN </li></ul>
    • 93. <ul><li>Art Director of Done </li></ul><ul><li>TDD Producer </li></ul><ul><li>Product Owner Designer </li></ul><ul><li>Phase 0 Consultant </li></ul><ul><li>Casting </li></ul><ul><li>Extras Casting </li></ul><ul><li>Photos </li></ul><ul><li>PETE MORELLI </li></ul><ul><li>SIDD SINGH </li></ul><ul><li>RASMUS MENKE </li></ul><ul><li>ANDREW SANDLER </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>iStockPhoto </li></ul><ul><li>Flickr </li></ul><ul><li>Google Images </li></ul>
    • 94. <ul><li>Scrum Master </li></ul><ul><li>Product Owner </li></ul><ul><li>Art Director &amp; Developer </li></ul><ul><li>Developer </li></ul><ul><li>Documentation Designer </li></ul><ul><li>ERIC BABINET </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ANDREW WAITE </li></ul><ul><li>FELIX SUKHENKO </li></ul><ul><li>MYSTI BERRY </li></ul>Scrumforce Cast
    • 95. <ul><li>Art Director </li></ul><ul><li>Editor </li></ul><ul><li>Content Designers </li></ul><ul><li>STEVE GREENE </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>CHRIS FRY </li></ul><ul><li>ANDREA LESZEK </li></ul><ul><li>STEVE GRAYKOWSKI </li></ul><ul><li>CATHERINE COURAGE </li></ul><ul><li>ERIC BABINET </li></ul>ADM Wiki Cast
    • 96. Special Thanks to Mike Cohn
    • 97. Rolled out entirely on location in San Francisco, California USA
    • 98. The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.
    • 99. This has been a presentation of
    • 100. &nbsp;

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