Salesforce.com Agile Transformation - Agile 2007 Conference

LARGE S C A L E AGILE T R A N S F O R M A T I O N Steve Greene | Chris Fry How Salesforce.com revolutionized their R&D development methodology in a Big Bang way

History

8 Age of Salesforce in years

from the beginning

3 Number of people in R&D

fast innovative smart

4 Number of Major Releases per year

7 years later

rapid success

35,000+ Customers

900,000 Subscribers

110 Million transactions per day

200+ people in R&D

it was getting more difficult to deliver

2000 2001 2002 2003 2004 2005 2006 Features Delivered per Team Days between Major Releases

1 Number of Major Releases per year

Lack of visibility at all stages in the release Late feedback on features at the end of our release cycle

Long and unpredictable release schedules

Gradual productivity decline as the team grew

What did we do about it?

Major enterprise-wide Agile Transformation in just 3 months

Transformation Results 2000 2001 2002 2003 2004 2005 2006 2007 Features Delivered per Team Days between Major Releases

Transformation Results January 2007 March 2007 November 2007 August 2007 Rapid Reaction for an Agile World 60+ critical features delivered in < 9 months Average Idea to Release rate: 2.2 quarters 70% of Top 10 Ideas on track for delivery in 2007 Summer ‘08 Winter ‘09 Spring ‘08

Our customers are happy…

Our teams are happier…

What is ADM? ADM is a modified Scrum/XP style of product development that is specific to Salesforce. It employs Scrum project management framework and adopts certain XP practices.

What is ADM? Re-factoring Self-organizing Predictable releases Transparent Ftest - Selenium Continuous integration Debt free Just-in-time Iterative Always Potentially Releasable Time-boxed User stories Agile Lean Early feedback Code Reviews Collective Code Ownership Self-correcting

How’d we do it?

Launched organizational change program

Everyone jumped in together

Created a dedicated, cross-functional rollout team

Positioned as a return to our core values

Listen to your customers Iterate KISS

Distributed Ken Schwaber’s Agile book Developed 2-hour Agile overview

Sent 30 ScrumMasters to ScrumMaster Certification Sent 35 Product Managers to Product Owner Certification

Created internal, wiki-based website as a reference for team members

What would we do differently?

Train Product Owners earlier and with more intensity

Involve more individual contributors early

Get outside coaching earlier

Give key executives concrete deliverables around the rollout

Be more clear about what the agile ‘rules’ are

Keys to success?

Ensure executive commitment to the change

Focus on principles over mechanics

Focus on automation

16332 5752 2656

Provide radical transparency

Advice?

Create a dedicated, cross-functional rollout team

Get professional help

Focus on getting several teams to excellence

Create a company sprint heartbeat

Decide early on the right tool

Scrumforce built on the Salesforce Platform

When the heat is on stick to your guns

Encourage radical visibility and over-communicate

Experiment, be patient and expect to make mistakes

Agile Roadmap January October April October “ Agile Launch” Big Bang Rollout “ Excellence, Sustainability & Expansion” Expanding Velocity, Expanding Intelligence, Expanding Influence Globally January 144 146 July 148 150 152 Rollout Adoption Excellence Expansion

Ok, sounds good but what are we working on now?

Sustainable Velocity

Waterfalling in sprint Shared teams TDD

Dependencies

Leadership

Don’t be afraid to change the entire company all at one time

It’s not Process

It’s ADM

Executive Producer Parker Harris

Screenplay Chris Fry

Director Steve Greene

Co-Producer Jenny Cheng

Co-Producer Todd McKinnon Courtney Broadus

Executive Producers Steve Greene Chris Fry

Story Editors Andrea Leszek Catherine Courage

Starring Steve Graykowski

Eric Babinet

Rajani Ramanathan

April Oman

Guest Starring Matt Ho

Pete Behrens Rob Myers

Special Guest Stars Steve Fisher Woodson Martin

Co-starring Peter Morelli Siddhartha Singh

Rasmus Mencke Amy Farrow

With Andrew Sandler

Scrum Master
Product Owner
Art Director
UE Producer
STEVE GREENE
CHRIS FRY
ANDREA LESZEK
CATHERINE COURAGE

Program Designer
Release Technician
Survey Designer
Assistant Producer
Adaptation Designer
STEVE GRAYKOWSKI
AMY FARROW
APRIL OMAN
ERIC BABINET
RAJANI RAMANATHAN

Art Director of Done
TDD Producer
Product Owner Designer
Phase 0 Consultant
Casting
Extras Casting
Photos
PETE MORELLI
SIDD SINGH
RASMUS MENKE
ANDREW SANDLER
STEVE GREENE
CHRIS FRY
iStockPhoto
Flickr
Google Images

Scrum Master
Product Owner
Art Director & Developer
Developer
Documentation Designer
ERIC BABINET
CATHERINE COURAGE
ANDREW WAITE
FELIX SUKHENKO
MYSTI BERRY
Scrumforce Cast

Art Director
Editor
Content Designers
STEVE GREENE
ANDREA LESZEK
CHRIS FRY
ANDREA LESZEK
STEVE GRAYKOWSKI
CATHERINE COURAGE
ERIC BABINET
ADM Wiki Cast

Special Thanks to Mike Cohn

Rolled out entirely on location in San Francisco, California USA

The characters and events depicted in this rollout are real. Any similarity to fictional persons, living or dead, is purely coincidental. Copyright © 2007 Salesforce.com. All rights reserved. First publication of this rollout (process and overview): United States of America 2007. Salesforce.com is the owner of the copyright in this rollout This rollout is protected by the copyright laws of the United States of America and other countries. Any unauthorized duplication, copying, or use of all or part of this rollout may result in a serious dorking in accordance with applicable laws.

This has been a presentation of

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Salesforce.com Agile Transformation - Agile 2007 Conference

by Steve Greene

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