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Dreamforce 2009: Behind-the-Scenes at Salesforce.com: Delivering 3 Major Releases a Year

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Agile panel of 5 leaders within the salesforce.com R&D organization. Chris Fry, Rajani Ramanathan, Mark Abramowitz, Jason Winters, Brian Zotter

Agile panel of 5 leaders within the salesforce.com R&D organization. Chris Fry, Rajani Ramanathan, Mark Abramowitz, Jason Winters, Brian Zotter

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  • Eliminate Waste - optimize the delivery of customer value
  • Build Quality In - design and build quality into our products and services rather than ensuring quality through late-cycle testing and verification
  • Respect People - Build empowered, self-organizing, high performance teams
  • Optimize the Whole - overall throughput of customer value is more important than individual utilization
  • Create Knowledge - encourage continuous learning, improvement, and innovation
  • Just-in-Time Decisions - break dependencies, maintain options, and make irreversible decisions at the last responsible moment
  • Deliver Fast - deliver customer value early and often creating a culture of delivery
  • Key Messages This session lives on forever on the web. We’ll post the slides and video there within a week or so after the conference ends. http://developer.force.com/dreamforce/09 The workbook and cheat sheets are great take-home resources, and they are free If you don’t already know about Free Edition, you should. Developer Edition is great for developing your app, but it has a limited number of licenses. Free Edition is a great option for you to deploy your app to up to one hundred users, for free. Go to the Custom Cloud area in the campground for details, or go to http://free.force.com. Session Survey are online this year – help the environment and help us make Dreamforce even better next year – 2 ways to help: a. Visit the survey counters in Moscone North & South lobbies, OR b. Login to the attendee portal to complete session surveys Complete a survey for each session and you’ll be entered to win a new iPod Nano. The more surveys you complete, the better your chances to win one of the 14 we’re giving away each day!


  • 1. Behind-the-Scenes at Salesforce.com: Delivering 3 Major Releases a Year Backstage Pass Steve Greene, salesforce.com Panelists Chris Fry, salesforce.com Rajani Ramanathan, salesforce.com Mark Abramowitz, salesforce.com Jason Winters, salesforce.com Brian Zotter, salesforce.com
  • 2. Safe Harbor Statement “ Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements including but not limited to statements concerning the potential market for our existing service offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make. The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor . Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
  • 3. Steve Greene VP, Program Management & Agile Development
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  • 7. ADM Release Cycle Monthly Rhythm Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Release Release Release Release
  • 8.  
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  • 10. What is ADM? ADM (Adaptive Delivery Methodology) is an Agile discipline that is specific to salesforce.com. It employs Scrum project management framework, adopts certain extreme programming practices and is based on lean principles.
  • 11. 1 Eliminate Waste
  • 12. 2 Build Quality In
  • 13. 3 Respect People
  • 14. 4 Optimize the Whole
  • 15. 5 Create Knowledge
  • 16. 6 Just-in-time Decisions
  • 17. 7 Deliver Fast
  • 18. On time, high quality delivery
  • 19. Chris Fry VP, Platform & Core Development Rajani Ramanathan VP, Quality Assurance Mark Abramowitz Sr. Director, Product Management Steve Greene VP, Program Management & Agile Development Salesforce.com Moderated By: Jason Winters Sr. Manager, User Interface Design Brian Zotter Director, Development
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  • 22. Agile Planning: Coming Soon to You
    • Spring 2010 : CA launching commercial product similar to Scrumforce
    • ca.com/agile : Join the CA Agile Community and shape your dream product
    • Booth 902 : Find out more on the Cloud Expo show floor
  • 23. Next Steps
    • Slides , video , & other resources related to this session are on the web http:// developer.force.com /dreamforce
    • Don’t go home without a Workbook and set of Developer Cheat Sheets – available for free in the Force.com Zone
    • Explore deploying your app to up to 100 users for free , thanks to the new Force.com Free Edition
    • Help us help you, and maybe win an iPod! Please provide session feedback online this year:
      • Log in to the Dreamforce attendee portal or find the Survey Counters in Moscone North or South lobbies
      • 14 iPod Nanos given away each day; fill out all the surveys to increase your chances!