Eliminate Waste - optimize the delivery of customer value
Build Quality In - design and build quality into our products and services rather than ensuring quality through late-cycle testing and verification
Respect People - Build empowered, self-organizing, high performance teams
Optimize the Whole - overall throughput of customer value is more important than individual utilization
Create Knowledge - encourage continuous learning, improvement, and innovation
Just-in-Time Decisions - break dependencies, maintain options, and make irreversible decisions at the last responsible moment
Deliver Fast - deliver customer value early and often creating a culture of delivery
Key Messages This session lives on forever on the web. We’ll post the slides and video there within a week or so after the conference ends. http://developer.force.com/dreamforce/09 The workbook and cheat sheets are great take-home resources, and they are free If you don’t already know about Free Edition, you should. Developer Edition is great for developing your app, but it has a limited number of licenses. Free Edition is a great option for you to deploy your app to up to one hundred users, for free. Go to the Custom Cloud area in the campground for details, or go to http://free.force.com. Session Survey are online this year – help the environment and help us make Dreamforce even better next year – 2 ways to help:a. Visit the survey counters in Moscone North & South lobbies, ORb. Login to the attendee portal to complete session surveysComplete a survey for each session and you’ll be entered to win a new iPod Nano. The more surveys you complete, the better your chances to win one of the 14 we’re giving away each day!
Transcript of "Dreamforce 2009: Behind-the-Scenes at Salesforce.com: Delivering 3 Major Releases a Year"
Behind-the-Scenes at Salesforce.com:
Delivering 3 Major Releases a Year
Steve Greene, salesforce.com
Chris Fry, salesforce.com
Rajani Ramanathan, salesforce.com
Mark Abramowitz, salesforce.com
Jason Winters, salesforce.com
Brian Zotter, salesforce.com
Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements including but not limited to statements concerning the potential market for our existing service
offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any
such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from
the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in
our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our
service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain
profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating
history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue
to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance
of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our
effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange
rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-
K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These
documents are available on the SEC Filings section of the Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements, except as required by law.
VP, Program Management
& Agile Development
ADM Release Cycle
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Release Release ReleaseRelease
What is ADM?
ADM (Adaptive Delivery Methodology) is an Agile
discipline that is specific to salesforce.com. It employs
Scrum project management framework, adopts certain
extreme programming practices and is based on lean
VP, Platform & Core Development
VP, Quality Assurance
Sr. Director, Product Management
VP, Program Management &
Sr. Manager, User Interface Design
Agile Planning: Coming Soon to You
• Spring 2010: CA
product similar to
• ca.com/agile: Join the
CA Agile Community
and shape your dream
• Booth 902: Find out
more on the Cloud Expo
Slides, video, & other resources related to this session are on the web
Don’t go home without a Workbook and set of Developer Cheat Sheets
– available for free in the Force.com Zone
Explore deploying your app to up to 100 users for free, thanks to
the new Force.com Free Edition
Help us help you, and maybe win an iPod! Please provide session
feedback online this year:
Log in to the Dreamforce attendee portal or find the Survey Counters in Moscone
North or South lobbies
14 iPod Nanos given away each day; fill out all the surveys to increase your chances!
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