0
SOCIAL MEDIA SECRET SAUCEBack channel engagement for online organizers,     networkers, connectors & influencers          ...
WHY USE BACK CHANNELS?• Share ideas, resources, information• Crowd source in a closed environment• Collaborate• Make new c...
WHERE TO START• Social media practitioner groups (FB, LinkedIn, G+)• Blogger networks, lists (E-mail, FB)• Organizer lists...
HOW IT WORKS                 Act            Intro         Trust                      Share                       Engage
BEST PRACTICES• Personal touch: private e-mail, Twitter direct messages, FB  messaging, text messages• Regular participati...
BUILDING TRUST• Authenticity• Sharing• Personal, personable• Interesting• Moderation (vs. minimal or excessive engagement)
INFLUENCE EXPANSION• High quality content spread across networks• Well written post gets shared, highlighted• Reputation d...
RAPID RESPONSE• Negative Incident – minor criticism, defamatory comment, public  argument, bad review• Positive Incident –...
QUESTIONS?Contact Sarah Granger@sarahgranger on Twittersarah (at) sarahgranger (dot) com
Upcoming SlideShare
Loading in...5
×

Social media secret sauce

497

Published on

Back channel engagement for online organizers, networkers, connecters and influencers.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
497
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Social media secret sauce"

  1. 1. SOCIAL MEDIA SECRET SAUCEBack channel engagement for online organizers, networkers, connectors & influencers By Sarah Granger, PublicEdge @sarahgranger
  2. 2. WHY USE BACK CHANNELS?• Share ideas, resources, information• Crowd source in a closed environment• Collaborate• Make new connections• Promote work – articles, projects, press releases, speaking engagements, etc.
  3. 3. WHERE TO START• Social media practitioner groups (FB, LinkedIn, G+)• Blogger networks, lists (E-mail, FB)• Organizer lists, groups (E-mail, FB)• Shared documents (Yahoo Groups, DropBox, PBWiki)• Online chat tools (G+ Hangouts, Skype, Jabber)• Instant messaging (AIM, YIM, MSN, Skype)• Online conference call tools (Freeconference.com)
  4. 4. HOW IT WORKS Act Intro Trust Share Engage
  5. 5. BEST PRACTICES• Personal touch: private e-mail, Twitter direct messages, FB messaging, text messages• Regular participation in groups, lists• Genuine engagement• Sharing of resources, ideas• Favor swapping• Be a helper, giving and asssisting• Don’t ask for too much too often
  6. 6. BUILDING TRUST• Authenticity• Sharing• Personal, personable• Interesting• Moderation (vs. minimal or excessive engagement)
  7. 7. INFLUENCE EXPANSION• High quality content spread across networks• Well written post gets shared, highlighted• Reputation develops over time• Can be subtle – traffic ≠ influence
  8. 8. RAPID RESPONSE• Negative Incident – minor criticism, defamatory comment, public argument, bad review• Positive Incident – major announcement, big publication, special timely event• Response in order to direct (vs. control) public reaction online• Engage trusted networks• Ask with authenticity, brevity & suggested remarks• Provide example text (for Twitter, blog, etc.)• THANK for assistance
  9. 9. QUESTIONS?Contact Sarah Granger@sarahgranger on Twittersarah (at) sarahgranger (dot) com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×