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Social Media for Junior League Communications

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A basic primer on how to use social media for Junior League communications - internal and external - for any League.

A basic primer on how to use social media for Junior League communications - internal and external - for any League.

Published in: Technology, Business

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  • 1. Social Media for Jr. League Communications Training Presentation By Sarah Granger, PublicEdge
  • 2. What is Social Media? Social media is defined differently depending on who you ask. Most people think of social networks like Facebook & Twitter, but it can include blogs, Evites, interactive websites and e-mail… anything that’s online and involves interaction between people.
  • 3. Why Should the Jr. League Use It? • Social media is the best modern method of word-of-mouth marketing • Free PR • Easy ability to reach large numbers of people quickly • Reusable content allows for speedy dissemination of information • Web 2.0 is all about collaboration and community – a perfect fit with the League
  • 4. Best Social Media for Non-Profits • E-mail Groups • Facebook • LinkedIn • Twitter • Flickr • YouTube • Blogs • Custom networks (like Ning)
  • 5. E-mail Groups • Group communication online for the League has been highly successful • Committee e-mail aliases makes internal communication easy • League members can also create subgroups • Googlegroups is recommended over Yahoogroups – better user interface and document sharing is enabled
  • 6. Facebook • Second only to e-mail, Facebook is becoming the place where everyone shares the causes and organizations they care about with their friends and colleagues and it’s where everyone finds out about them • Share League events, stories, links and photos all through personal feeds or group pages • Promote League membership, events and projects
  • 7. Promotion on Facebook • Join the group or Fan Page, searchable under ‘Junior League’ • Build out the Fan Page with sub-events and causes, even raise money! • Raise awareness for community projects and issues • Push out press releases, messages from leadership & other League content • Merge feeds with Twitter, FriendFeed, etc.
  • 8. Facebook Privacy • Under Settings/Privacy Settings, configure your personal account to preferred settings • Select by topic who can see each part of your personal profiles: just friends, network or all • Protect who can see your data when searching • Determine exactly what gets posted to other peoples’ news feeds • Limit what 3rd party applications can see • (See handout.)
  • 9. LinkedIn • Great way to do professional networking & answer non-profit-related organizing questions • Wonderful way to showcase your League skills & find common professional interests • All League members on LinkedIn should be in the Junior League group • Building a complete profile is key • Maintain regular group updates • Pose questions to the community
  • 10. Twitter • Twitter is essentially micro-blogging or a mini- news feed • Who’s on twitter? Arnold Schwarzennegger, Gavin Newsom, Oprah, media, bloggers, SPAC • Twitter is only useful when used to follow members, community partners, media, their staffs and when they start following you
  • 11. Twitter Lingo • @name = this is how everyone refers to each user on Twitter and can be seen in @replies • RT = Retweet, which is essentially someone repeating what someone else tweeted • DM = Direct Message, i.e. private correspondence via Twitter • #hashtags = these are used for topic differentiation, like #politics or #woc (women of color), groups use these to find each other
  • 12. Twitter Tools • Search.twitter.com – searches for topics • Twitterfall.com – can watch threads as they continue • Tweetie – great tool both as software and on the iPhone • Tweetdeck – more for Blackberry, windows • (Longer list available via e-mail by request.)
  • 13. Blogs & Blogging • Blogs can be considered casual online magazines or online newspapers • People flock to blogs because they tend toward a more conversational atmosphere • Post as often as possible • Assign someone to monitor the comments & keep out the spammers, trolls • Keep the content fresh - don’t always use the same as in email & other social media • Network with related bloggers
  • 14. Why Blog for the League? • It’s a way to reach people in the community and bring them closer together; it’s like an online diary of League people and activities • If you have a personal blog, consider writing about what you do in the League on that blog – you never know who you might reach • If you know bloggers, ask to write guest posts on their blogs or ask them to write on ours
  • 15. Social Media Communications Strategy • Stick to one theme per message, note, etc. • Reuse content for each medium/network so the same info reaches everyone • Make it “sticky” - keep people there & get them to return • Personalize – friendly, specific content, stories • Use Images - photos, video make a big difference
  • 16. Using Social Media for Outreach, Recruitment • Don’t be afraid to use your social network online – it’s the modern way of asking a friend to lunch and telling her about the League • Facebook is an awesome way to recruit people for causes and to inform about our community projects • Social media can help break the “white gloves and pearls” illusion and bring others to us
  • 17. Social Media for PR • Changing a few words here and there to personalize content will make bloggers more interested in using our info in their articles • Bloggers and media will follow our activities on Twitter and if they can click on a link to a blog post or a page on our site to get info, it’s that much easier for them to post about it • Online, buzz is viral – word spreads quickly
  • 18. Integrating Social Media & Etiquette • Always take an integrated approach • If someone puts up a blog post, resends your facebook message, retweets your alert, sends e-mail to their network, etc. make sure to thank them for both their time and their commitment to the issue. • Put anyone who helps you out on a list and make sure to keep them informed as the bill status changes.
  • 19. Other Online Tools for Meetings • Online chat tools (Jabber, etc.) • Instant messaging (AIM, YIM, MSN, Skype) • Text messaging (via mobile phones SMS) • Online conference call tools (freeconference.com) • Online polling tools • Event management tools – Evite, Doodle, etc.
  • 20. Warning! Social Media can suck up all of your time… use with caution.
  • 21. Questions? Contact: Sarah Granger (415)377-6676 cell/text sarah@publicedge.com @publicedge on Twitter PublicEdge on Facebook http://www.linkedin.com/in/sairy