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Social Media for Junior League Communications

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A basic primer on how to use social media for Junior League communications - internal and external - for any League.

A basic primer on how to use social media for Junior League communications - internal and external - for any League.

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    Social Media for Junior League Communications Social Media for Junior League Communications Presentation Transcript

    • Social Media for Jr. League Communications Training Presentation By Sarah Granger, PublicEdge
    • What is Social Media?
      • Social media is defined differently depending on who you ask. Most people think of social networks like Facebook & Twitter, but it can include blogs, Evites, interactive websites and e-mail… anything that’s online and involves interaction between people.
    • Why Should the Jr. League Use It?
      • Social media is the best modern method of word-of-mouth marketing
      • Free PR
      • Easy ability to reach large numbers of people quickly
      • Reusable content allows for speedy dissemination of information
      • Web 2.0 is all about collaboration and community – a perfect fit with the League
    • Best Social Media for Non-Profits
      • E-mail Groups
      • Facebook
      • LinkedIn
      • Twitter
      • Flickr
      • YouTube
      • Blogs
      • Custom networks (like Ning)
    • E-mail Groups
      • Group communication online for the League has been highly successful
      • Committee e-mail aliases makes internal communication easy
      • League members can also create subgroups
      • Googlegroups is recommended over Yahoogroups – better user interface and document sharing is enabled
    • Facebook
      • Second only to e-mail, Facebook is becoming the place where everyone shares the causes and organizations they care about with their friends and colleagues and it’s where everyone finds out about them
      • Share League events, stories, links and photos all through personal feeds or group pages
      • Promote League membership, events and projects
    • Promotion on Facebook
      • Join the group or Fan Page, searchable under ‘Junior League’
      • Build out the Fan Page with sub-events and causes, even raise money!
      • Raise awareness for community projects and issues
      • Push out press releases, messages from leadership & other League content
      • Merge feeds with Twitter, FriendFeed, etc.
    • Facebook Privacy
      • Under Settings/Privacy Settings, configure your personal account to preferred settings
      • Select by topic who can see each part of your personal profiles: just friends, network or all
      • Protect who can see your data when searching
      • Determine exactly what gets posted to other peoples’ news feeds
      • Limit what 3 rd party applications can see
      • (See handout.)
    • LinkedIn
      • Great way to do professional networking & answer non-profit-related organizing questions
      • Wonderful way to showcase your League skills & find common professional interests
      • All League members on LinkedIn should be in the Junior League group
      • Building a complete profile is key
      • Maintain regular group updates
      • Pose questions to the community
    • Twitter
      • Twitter is essentially micro-blogging or a mini-news feed
      • Who’s on twitter? Arnold Schwarzennegger, Gavin Newsom, Oprah, media, bloggers, SPAC
      • Twitter is only useful when used to follow members, community partners, media, their staffs and when they start following you
    • Twitter Lingo
      • @name = this is how everyone refers to each user on Twitter and can be seen in @replies
      • RT = Retweet, which is essentially someone repeating what someone else tweeted
      • DM = Direct Message, i.e. private correspondence via Twitter
      • #hashtags = these are used for topic differentiation, like #politics or #woc (women of color), groups use these to find each other
    • Twitter Tools
      • Search.twitter.com – searches for topics
      • Twitterfall.com – can watch threads as they continue
      • Tweetie – great tool both as software and on the iPhone
      • Tweetdeck – more for Blackberry, windows
      • (Longer list available via e-mail by request.)
    • Blogs & Blogging
      • Blogs can be considered casual online magazines or online newspapers
      • People flock to blogs because they tend toward a more conversational atmosphere
      • Post as often as possible
      • Assign someone to monitor the comments & keep out the spammers, trolls
      • Keep the content fresh - don’t always use the same as in email & other social media
      • Network with related bloggers
    • Why Blog for the League?
      • It’s a way to reach people in the community and bring them closer together; it’s like an online diary of League people and activities
      • If you have a personal blog, consider writing about what you do in the League on that blog – you never know who you might reach
      • If you know bloggers, ask to write guest posts on their blogs or ask them to write on ours
    • Social Media Communications Strategy
      • Stick to one theme per message, note, etc.
      • Reuse content for each medium/network so the same info reaches everyone
      • Make it “sticky” - keep people there & get them to return
      • Personalize – friendly, specific content, stories
      • Use Images - photos, video make a big difference
    • Using Social Media for Outreach, Recruitment
      • Don’t be afraid to use your social network online – it’s the modern way of asking a friend to lunch and telling her about the League
      • Facebook is an awesome way to recruit people for causes and to inform about our community projects
      • Social media can help break the “white gloves and pearls” illusion and bring others to us
    • Social Media for PR
      • Changing a few words here and there to personalize content will make bloggers more interested in using our info in their articles
      • Bloggers and media will follow our activities on Twitter and if they can click on a link to a blog post or a page on our site to get info, it’s that much easier for them to post about it
      • Online, buzz is viral – word spreads quickly
    • Integrating Social Media & Etiquette
      • Always take an integrated approach
      • If someone puts up a blog post, resends your facebook message, retweets your alert, sends e-mail to their network, etc. make sure to thank them for both their time and their commitment to the issue.
      • Put anyone who helps you out on a list and make sure to keep them informed as the bill status changes.
    • Other Online Tools for Meetings
      • Online chat tools (Jabber, etc.)
      • Instant messaging (AIM, YIM, MSN, Skype)
      • Text messaging (via mobile phones SMS)
      • Online conference call tools (freeconference.com)
      • Online polling tools
      • Event management tools – Evite, Doodle, etc.
    • Warning!
      • Social Media can suck up all of your time… use with caution.
    • Questions?
      • Contact: Sarah Granger
      • (415)377-6676 cell/text
      • [email_address]
      • @publicedge on Twitter
      • PublicEdge on Facebook
      • http://www.linkedin.com/in/sairy