How Social Media Affects Your Business

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How Social Media Affects Your Business in positive and possibly negative ways

How Social Media Affects Your Business in positive and possibly negative ways

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Transcript

  • 1. Blogging, Facebook & Twitter
    • How Can Social Media Impact My Business?
  • 2. What is Social Media?
    • A category of sites that is based on user participation and user-generated content.
      • Social Networking sites like LinkedIn or Facebook
      • Social bookmarking sites like Del.icio.us
      • Social news sites like Digg or Reddit
  • 3. What is Social Media?
      • Micro blogging - Twitter
      • Video and photo sharing like YouTube and Flickr, Podcasts
      • Blogging websites in general
  • 4. What is Social Media For?
    • Conversations and Interactions
    • Building Affinity & Gaining Authority
    • Sharing, Learning & Networking
    • Customer Service
  • 5. What is Social Media For?
    • Building Customer Communities
    • Customer Generated Content
    • Promotion & Website Traffic
    • Increasing Revenue Opportunities
  • 6. What is Twitter For?
    • Real Time Micro-Blogging – 140 characters
    • Learning & Sharing
    • Building Supplier/Partner/Customer Networks
    • Promoting Blog Posts (Yours & Others)
    • Real Time News Stream - Discover Trends
  • 7. Twitter For Real
    • Powerful Search
    • Found Partners – Cornell – Sanico Project
    • Found Tools – Dozens of SEO and Development
    • Backlinks & Traffic (Google Indexes Status Tweets)
    • Jobs & Projects Offered
  • 8. Twitter For Real
    • Customer Service
      • Dawn Staley – SC Womens Basketball Coach
      • Zas Brick Oven Pizza on Devine Street
      • Tweet: Just got mistreated at za s never eating there again
      • 1,589 Followers
      • Zas Reacted Directly
  • 9. What is Facebook For?
    • Social Networking – Multimedia Rich
    • Learning & Sharing
    • Pages & Groups
    • Promoting Facebook & Blog Posts (Yours & Others)
    • Personal Customer Service/Feedback
  • 10. Facebook For Real
    • Friend/Fan Based System
    • Email/Instant Messaging
    • Backlinks & Traffic (Google Indexes Facebook)
    • 400 Mil+ Users – Large Local Groups
    • Create Events & Discussion Boards
  • 11. Facebook For Real
    • The Haircolor Cafe
      • Goodwill Programs & Support (Pediatric Cancer)
      • Special Promotions to Facebook Only Fans
      • Promoting Events for All Clients
      • Freebies/Samples
  • 12. What Is Blogging For?
    • Personal News Source
    • Communicate Culture & Brand
    • Articles/Posts with Photos, Music & Video
    • Conversations Through Comment Threads
    • Case Studies & Testimonials
  • 13. Blogging For Real
    • Requires Regular Posting
    • Website Traffic (Google LOVES Blogs)
    • Reader/Subscriber Model (RSS)
    • Inside Your Website or Stand Alone
    • Requires Keyword Research
  • 14. Blogging For Real
    • Revenue Opportunities Through Search
      • Search Results/Youth Association Website #1
      • defensive baseball training #3
    • Trust & Authority
    • Promotion on Social Media
  • 15. Blogging Options
    • Third Party Blogs
      • Business Are Busy – Resource Constrained
      • Turn Key Blog – We Blog For You
      • Designed for High Traffic
    • http://www.thirdpartyblogs.com/2010/03/08/video-intro-to-third-party-blogs/
  • 16. Resources
    • s-go Consulting: http://www.s-go.net
    • Twitter: Twitter 101 for Business : http://business.twitter.com/twitter101/ 62 Ways to Use Twitter for Business : http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business/ Top 10 Twitter Tips for Beginners : http://www.pcmag.com/article2/0,2817,2341095,00.asp How to Use Twitter – Tips for Bloggers : http://www.problogger.net/archives/2008/01/25/how-to-use-twitter-tips-for-bloggers/
    • Facebook: Facebook Statistics : http://www.facebook.com/press/info.php?statistics How To Use Facebook : http://www.ehow.com/videos-on_108_use-facebook.html Develop Successful Facebook Pages : http://www.allfacebook.com/2009/03/facebook-page-strategy/
    • Blogging: Turn Key Blogs : http://www.Thirdpartyblogs.com How To Blog Effectively: http://www.webdesignerdepot.com/2009/08/how-to-blog-effectively/ How To Blog Almost Everyday : http://www.chrisbrogan.com/how-to-blog-almost-every-day/