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Blogging, Facebook & Twitter <ul><li>How Can Social Media Impact My Business? </li></ul>
What is Social Media? <ul><li>A category of sites that is based on user participation and user-generated content.  </li></...
What is Social Media? <ul><ul><li>Micro blogging - Twitter  </li></ul></ul><ul><ul><li>Video and photo sharing like YouTub...
What is Social Media For? <ul><li>Conversations and Interactions </li></ul><ul><li>Building Affinity & Gaining Authority <...
What is Social Media For? <ul><li>Building Customer Communities </li></ul><ul><li>Customer Generated Content </li></ul><ul...
What is Twitter For? <ul><li>Real Time Micro-Blogging – 140 characters </li></ul><ul><li>Learning & Sharing </li></ul><ul>...
Twitter For Real <ul><li>Powerful Search </li></ul><ul><li>Found Partners – Cornell – Sanico Project </li></ul><ul><li>Fou...
Twitter For Real <ul><li>Customer Service </li></ul><ul><ul><li>Dawn Staley – SC Womens Basketball Coach </li></ul></ul><u...
What is Facebook For? <ul><li>Social Networking – Multimedia Rich </li></ul><ul><li>Learning & Sharing </li></ul><ul><li>P...
Facebook For Real <ul><li>Friend/Fan Based System  </li></ul><ul><li>Email/Instant Messaging </li></ul><ul><li>Backlinks &...
Facebook For Real <ul><li>The Haircolor Cafe </li></ul><ul><ul><li>Goodwill Programs & Support (Pediatric Cancer) </li></u...
What Is Blogging For? <ul><li>Personal News Source </li></ul><ul><li>Communicate Culture & Brand </li></ul><ul><li>Article...
Blogging For Real <ul><li>Requires Regular Posting </li></ul><ul><li>Website Traffic (Google LOVES Blogs) </li></ul><ul><l...
Blogging For Real <ul><li>Revenue Opportunities Through Search </li></ul><ul><ul><li>Search Results/Youth Association Webs...
Blogging Options <ul><li>Third Party Blogs </li></ul><ul><ul><li>Business Are Busy – Resource Constrained </li></ul></ul><...
Resources <ul><li>s-go Consulting:  http://www.s-go.net </li></ul><ul><li>Twitter: Twitter 101 for Business :  http://busi...
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How Social Media Affects Your Business

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How Social Media Affects Your Business in positive and possibly negative ways

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Transcript of "How Social Media Affects Your Business"

  1. 1. Blogging, Facebook & Twitter <ul><li>How Can Social Media Impact My Business? </li></ul>
  2. 2. What is Social Media? <ul><li>A category of sites that is based on user participation and user-generated content. </li></ul><ul><ul><li>Social Networking sites like LinkedIn or Facebook </li></ul></ul><ul><ul><li>Social bookmarking sites like Del.icio.us </li></ul></ul><ul><ul><li>Social news sites like Digg or Reddit </li></ul></ul>
  3. 3. What is Social Media? <ul><ul><li>Micro blogging - Twitter </li></ul></ul><ul><ul><li>Video and photo sharing like YouTube and Flickr, Podcasts </li></ul></ul><ul><ul><li>Blogging websites in general </li></ul></ul>
  4. 4. What is Social Media For? <ul><li>Conversations and Interactions </li></ul><ul><li>Building Affinity & Gaining Authority </li></ul><ul><li>Sharing, Learning & Networking </li></ul><ul><li>Customer Service </li></ul>
  5. 5. What is Social Media For? <ul><li>Building Customer Communities </li></ul><ul><li>Customer Generated Content </li></ul><ul><li>Promotion & Website Traffic </li></ul><ul><li>Increasing Revenue Opportunities </li></ul>
  6. 6. What is Twitter For? <ul><li>Real Time Micro-Blogging – 140 characters </li></ul><ul><li>Learning & Sharing </li></ul><ul><li>Building Supplier/Partner/Customer Networks </li></ul><ul><li>Promoting Blog Posts (Yours & Others) </li></ul><ul><li>Real Time News Stream - Discover Trends </li></ul>
  7. 7. Twitter For Real <ul><li>Powerful Search </li></ul><ul><li>Found Partners – Cornell – Sanico Project </li></ul><ul><li>Found Tools – Dozens of SEO and Development </li></ul><ul><li>Backlinks & Traffic (Google Indexes Status Tweets) </li></ul><ul><li>Jobs & Projects Offered </li></ul>
  8. 8. Twitter For Real <ul><li>Customer Service </li></ul><ul><ul><li>Dawn Staley – SC Womens Basketball Coach </li></ul></ul><ul><ul><li>Zas Brick Oven Pizza on Devine Street </li></ul></ul><ul><ul><li>Tweet: Just got mistreated at za s never eating there again </li></ul></ul><ul><ul><li>1,589 Followers </li></ul></ul><ul><ul><li>Zas Reacted Directly </li></ul></ul>
  9. 9. What is Facebook For? <ul><li>Social Networking – Multimedia Rich </li></ul><ul><li>Learning & Sharing </li></ul><ul><li>Pages & Groups </li></ul><ul><li>Promoting Facebook & Blog Posts (Yours & Others) </li></ul><ul><li>Personal Customer Service/Feedback </li></ul>
  10. 10. Facebook For Real <ul><li>Friend/Fan Based System </li></ul><ul><li>Email/Instant Messaging </li></ul><ul><li>Backlinks & Traffic (Google Indexes Facebook) </li></ul><ul><li>400 Mil+ Users – Large Local Groups </li></ul><ul><li>Create Events & Discussion Boards </li></ul>
  11. 11. Facebook For Real <ul><li>The Haircolor Cafe </li></ul><ul><ul><li>Goodwill Programs & Support (Pediatric Cancer) </li></ul></ul><ul><ul><li>Special Promotions to Facebook Only Fans </li></ul></ul><ul><ul><li>Promoting Events for All Clients </li></ul></ul><ul><ul><li>Freebies/Samples </li></ul></ul>
  12. 12. What Is Blogging For? <ul><li>Personal News Source </li></ul><ul><li>Communicate Culture & Brand </li></ul><ul><li>Articles/Posts with Photos, Music & Video </li></ul><ul><li>Conversations Through Comment Threads </li></ul><ul><li>Case Studies & Testimonials </li></ul>
  13. 13. Blogging For Real <ul><li>Requires Regular Posting </li></ul><ul><li>Website Traffic (Google LOVES Blogs) </li></ul><ul><li>Reader/Subscriber Model (RSS) </li></ul><ul><li>Inside Your Website or Stand Alone </li></ul><ul><li>Requires Keyword Research </li></ul>
  14. 14. Blogging For Real <ul><li>Revenue Opportunities Through Search </li></ul><ul><ul><li>Search Results/Youth Association Website #1 </li></ul></ul><ul><ul><li>defensive baseball training #3 </li></ul></ul><ul><li>Trust & Authority </li></ul><ul><li>Promotion on Social Media </li></ul>
  15. 15. Blogging Options <ul><li>Third Party Blogs </li></ul><ul><ul><li>Business Are Busy – Resource Constrained </li></ul></ul><ul><ul><li>Turn Key Blog – We Blog For You </li></ul></ul><ul><ul><li>Designed for High Traffic </li></ul></ul><ul><li>http://www.thirdpartyblogs.com/2010/03/08/video-intro-to-third-party-blogs/ </li></ul>
  16. 16. Resources <ul><li>s-go Consulting: http://www.s-go.net </li></ul><ul><li>Twitter: Twitter 101 for Business : http://business.twitter.com/twitter101/ 62 Ways to Use Twitter for Business : http://webworkerdaily.com/2009/08/03/62-ways-to-use-twitter-for-business/ Top 10 Twitter Tips for Beginners : http://www.pcmag.com/article2/0,2817,2341095,00.asp How to Use Twitter – Tips for Bloggers : http://www.problogger.net/archives/2008/01/25/how-to-use-twitter-tips-for-bloggers/ </li></ul><ul><li>Facebook: Facebook Statistics : http://www.facebook.com/press/info.php?statistics How To Use Facebook : http://www.ehow.com/videos-on_108_use-facebook.html Develop Successful Facebook Pages : http://www.allfacebook.com/2009/03/facebook-page-strategy/ </li></ul><ul><li>Blogging: Turn Key Blogs : http://www.Thirdpartyblogs.com How To Blog Effectively: http://www.webdesignerdepot.com/2009/08/how-to-blog-effectively/ How To Blog Almost Everyday : http://www.chrisbrogan.com/how-to-blog-almost-every-day/ </li></ul>
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