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Individual assignment

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Individual Assignment on PR Agencies..

Individual Assignment on PR Agencies..


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  • 1. DMC 115 PRINCIPLES OF PUBLIC RELATIONS STAMFORD COLLEGE (JALAN BARAT) WISMA MCIS ANNEXE JALAN BARAT 46200 PETALING JAYA SELANGOR DARUL EHSAN INDIVIDUAL ASSIGNMENT (10 %) Below listed is the Public Relations Agency internationally and in Malaysia. International Edelman Ogilvy Apco Worlwide Waggener Edstrom Worldwide MWW Group Malaysia Essence Communication Go Communication. Task 1 (30%) You are required to choose two international Public Relations agency and one Public Relations agency from the list above. Upon, choosing the agencies you will have to include the following in your report. Your report is about 5-7 pages. a) b) c) d) e) The history/Explain about the existence of the agency/Logo/Name of the company The nature of their business The management team List and explain two events which had been carried out by the agency. Any other additional information that you would like to share Task 2 (20%) You are required to prepare a short presentation of about 5-7 minutes on your findings. There will be 5 minutes of Q and A session. You will have to print handouts for your classmates. INDIVIDUAL ASSIGNMENT ( DUE DATE : 10.10.2013) Page 1
  • 2. DMC 115 PRINCIPLES OF PUBLIC RELATIONS FORMAT:         Arial 11 point 1.5 spacing APA Format Referencing Page numbering on each page ( Page 1 of 1) Include cover page Appendix if any Referencing (APA Format) No PLAGARISM DUE DATE: 10 OCTOBER 2013    Any report submitted later than the mentioned date will be deducted Two (2) marks each day. You are required to submit 5-8 pages of report attaching together with your presentation slides. Your report must be in tape binding format. PRESENTATION (20%)     Date : 11 October 2013 ( 10.00 – 1.00 PM) Length : 5-7 minutes and 5 minutes of Q and A session. Be as creative as possible in your presentation. You may include videos relevant to the course. Formal wear. Prepared by: Ms Gomala Sukumaran Stamford College Jalan Barat School of Media and Communication 011-23234621 sgomala@hotmail.com INDIVIDUAL ASSIGNMENT ( DUE DATE : 10.10.2013) Page 2