My session on email marketing at HubSpot's INBOUND 2013 conference.
Session title: 6 Steps to Optimize Your Emails for Higher Click-Through Rates and Conversions
Speaker: Sarah Goliger
Session description: Get more out of your email marketing: in this session, we’ll take a look at the six critical steps to implement a strong email marketing strategy. We’ll start by discussing how to identify your email marketing goals, how to determine what content to send, and how and why you should segment your lists. We’ll then take a deeper dive into the specific components of an optimized email, how to approach testing your emails, and how to measure the effectiveness and ROI of your email campaigns. By the end of this session, you’ll walk away armed with the right tips and tricks to optimize your email strategy, so you can start generating better results from your emails right away.
Clipping is a handy way to collect important slides you want to go back to later.