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What is Social Media for NE Golf Summit

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I brief overview of social media, its reliance on social networking, a breakdown of common features amongst thousands of services and an introduction to how golf clubs may use social media.

I brief overview of social media, its reliance on social networking, a breakdown of common features amongst thousands of services and an introduction to how golf clubs may use social media.

Published in: Technology

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  • News feed: sept 2006
  • Transcript

    • 1. What is Social Media?
      …and how can I use if effectively in the Golf community?
    • 2. @sgogolak
      www.aWiderNet.com
    • 3.
    • 4.
    • 5. Social Media
      Social Networking
    • 6. A Brief Cartoon History of Social Networking1930 - 2011
      Illustrations by: Adam Long
      6
      Commissioned by PeopleBrowsr in celebration of the Advertising Research Foundation’s 75th anniversary
    • 7. 1930
      http://bit.ly/c4RXFx
      7
    • 8. 1969
      8
      http://bit.ly/gABCg9
    • 9. 9
      1978
      http://bit.ly/9fFQ7U
    • 10. 10
      1989
      http://bit.ly/R64bH
    • 11. 11
      1989
      http://bit.ly/gpm7UE
    • 12. 12
      2003
      http://bit.ly/hLM2A8
    • 13. 2004
      13
      http://on.fb.me/ehCsoi
    • 14. 14
      2004
      http://bit.ly/azisak
    • 15. 15
      2006
      http://bit.ly/fARvFo
    • 16. 16
      2007
      http://bit.ly/gfD3qX
    • 17. 17
      2009
      http://ti.me/L6m6E
    • 18. 2009
      18
      http://huff.to/1ECZJ
    • 19. 19
      2010
      http://on.fb.me/ccAhHx
    • 20.
    • 21. Social Media
      Social Networking
    • 22.
    • 23. Social Networks are the rails on which
      the train of Social Media progresses.
    • 24. So what, exactly is Social Media?
    • 25. It’s still media, it’s just
      created and distributed by your Social Network.
    • 26. But there are so many services!
      How can I figure out how it all works?
    • 27. There are common elementsacross most of these services that you can count on one hand.
    • 28. Common Elements Within Social Media
      Profiles & Pages
      Connect, Friend & Follow
      Status Updates & Publishable Actions
      Sharing & Liking
      Comments, Discussions & Chat
    • 29. The Personal Profile
    • 30. The Company/Organization Profile
    • 31.
    • 32.
    • 33. Status Updates & Publishing
    • 34. Backlash to Facebook News Feed
      Within 24 hours, hundreds of thousands of students nationwide organized themselves to protest the new feature. Ironically, they're using Facebook to do it. - Time Magazine
    • 35.
    • 36.
    • 37. 3rd Party Publishing
    • 38. The Viral Impact
    • 39. Sharing & Liking
    • 40. Comments, Discussions & Chats
    • 41.
    • 42. But what does it all mean?
    • 43.
    • 44.
    • 45.
    • 46. How can I apply this to the Golf Community?
    • 47. Social media can help in a lot of places. Figuring out how to use it starts with what you want to do.
    • 48. Possible Strategies
      Recruit New Members
      Send Announcements to Members
      Encourage the Members to Engage Each Other
      Promote Club Events to Members
      Solicit Feedback from Members
    • 49. Some Ideas
      Staff to Member communication
      Post official announcements
      Promote events
      Photos, photos, photos
      Video of golf tips from the pro
      Recruit new members through existing members
    • 50.
    • 51.
    • 52. Social Media doesn’t have a perfect formula.
      It is meant to be explored.