What is Social Media for NE Golf Summit

What is Social Media?
…and how can I use if effectively in the Golf community?

@sgogolak
www.aWiderNet.com

Social Media
Social Networking

A Brief Cartoon History of Social Networking1930 - 2011
Illustrations by: Adam Long
6
Commissioned by PeopleBrowsr in celebration of the Advertising Research Foundation’s 75th anniversary

1930
http://bit.ly/c4RXFx
7

1969
8
http://bit.ly/gABCg9

9
1978
http://bit.ly/9fFQ7U

10
1989
http://bit.ly/R64bH

11
1989
http://bit.ly/gpm7UE

12
2003
http://bit.ly/hLM2A8

2004
13
http://on.fb.me/ehCsoi

14
2004
http://bit.ly/azisak

15
2006
http://bit.ly/fARvFo

16
2007
http://bit.ly/gfD3qX

17
2009
http://ti.me/L6m6E

2009
18
http://huff.to/1ECZJ

19
2010
http://on.fb.me/ccAhHx

Social Media
Social Networking

Social Networks are the rails on which
the train of Social Media progresses.

So what, exactly is Social Media?

It’s still media, it’s just
created and distributed by your Social Network.

But there are so many services!
How can I figure out how it all works?

There are common elementsacross most of these services that you can count on one hand.

Common Elements Within Social Media
Profiles & Pages
Connect, Friend & Follow
Status Updates & Publishable Actions
Sharing & Liking
Comments, Discussions & Chat

The Personal Profile

The Company/Organization Profile

Status Updates & Publishing

Backlash to Facebook News Feed
Within 24 hours, hundreds of thousands of students nationwide organized themselves to protest the new feature. Ironically, they're using Facebook to do it. - Time Magazine

3rd Party Publishing

The Viral Impact

Sharing & Liking

Comments, Discussions & Chats

But what does it all mean?

How can I apply this to the Golf Community?

Social media can help in a lot of places. Figuring out how to use it starts with what you want to do.

Possible Strategies
Recruit New Members
Send Announcements to Members
Encourage the Members to Engage Each Other
Promote Club Events to Members
Solicit Feedback from Members

Some Ideas
Staff to Member communication
Post official announcements
Promote events
Photos, photos, photos
Video of golf tips from the pro
Recruit new members through existing members

Social Media doesn’t have a perfect formula.
It is meant to be explored.

What is Social Media for NE Golf Summit

by sgogolak on Mar 30, 2011

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What is Social Media for NE Golf Summit — Presentation Transcript