Evolving for Multiple Screens

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This is a talk that Jonny LeRoy and I gave at Thoughtworks Live in Sydney and Melbourne in May 2013. It's a high level look at how you can approach mobile development and strategies to evolve for a …

This is a talk that Jonny LeRoy and I gave at Thoughtworks Live in Sydney and Melbourne in May 2013. It's a high level look at how you can approach mobile development and strategies to evolve for a future of many APIs and many front end clients.

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  • 1. EVOLVING FOR MULTIPLE SCREENS Stewart Gleadow Jonny LeRoy
  • 2. the future? or a Segway for your face
  • 3. B U S I N E S S C U S T O M E R S
  • 4. B U S I N E S S C U S T O M E R S
  • 5. http://www.flickr.com/photos/bichologo_errante/7881219424/ N A T U R A L R E S P O N S E IS TO HAVE A P U R E L Y SHORT-TERM S T R A T E G Y
  • 6. ECOSYSTEM EVOLUTION E M P A T H Y
  • 7. http://www.flickr.com/photos/travis_simon/4009899340/
  • 8. F O L L O W T H E M O N E Y
  • 9. LONG-TERM STRATEGIES
  • 10. BECOME AN ECOSYSTEM PLAYER http://en.wikipedia.org/wiki/File:Eden_Project_geodesic_domes_panorama.jpg
  • 11. B U S I N E S S C U S T O M E R S
  • 12. What the users see The Rest
  • 13. SMALL STITCH-ABLE S E R V I C E S S E P A R A T E PRESENTATION A N D L O G I C
  • 14. CONTENT MANAGEMENT SYSTEMS NEED TO EVOLVE TO DEAL WITH MULTIPLE SCREENS FROM MANY SERVICES
  • 15. C H O O S E TOOLS THAT PLAY WELL WITH OTHERS http://www.flickr.com/photos/curtislife/260056423/
  • 16. FAVOUR OPEN TECHNOLOGIES with a healthy dose of short-term pragmatism
  • 17. CULTURE OF EVOLUTION http://www.flickr.com/photos/jurvetson/63009926/
  • 18. EMBED DESIGN INTO YOUR PROCESS AND TEAMS
  • 19. M E A S U R E LEARN AND A D A P T
  • 20. SHORT-TERM STRATEGIES
  • 21. GET THE NUTS & BOLTS RIGHT
  • 22. your perimeter is POROUS like it or not YOU HAVE AN API security is a TRADE-OFF - trade with EYES OPEN security is NOT AN APPLIANCE S E C U R I T Y :
  • 23. G O O D T E S T I N G AND AUTOMATION A L L O W Y O U T O MOVE QUICKLY A N D E V O L V E
  • 24. Android iOS Web BlackBerry Windows Phone
  • 25. experience platforms
  • 26. experience platforms
  • 27. Mobile App KEEP THE APP S I M P L E SHARE LOGIC
  • 28. WHAT APPROACH SHOULD YOU TAKE FOR A NEW PRODUCT?
  • 29. W H A T A P P R O A C H SHOULD YOU TAKE FOR AN EXISTING PRODUCT?
  • 30. CASE STUDY: A M A J O R US AIRLINE
  • 31. Visual Re-design ?
  • 32. Frequent, smaller releases X X Visual Re-design
  • 33. http://calatrava.github.com
  • 34. Frequent, smaller releases X X Visual Re-design
  • 35. KEEP THE APP SIMPLE SHARE LOGIC
  • 36. One team per channel One team per product / service
  • 37. EVOLVE YOUR ORGANISATION
  • 38. DISCOVER SCALE Optimised for learning, adapting and speed Optimised for predictability, quality and scale Enterprise Start-up
  • 39. SCOPE TIME
  • 40. SCOPE TIME Important stuff is visible
  • 41. SCOPE TIME
  • 42. MEASURE SOMETHING ELSE CYCLE TIME TEAM VALUE INVESTMENT LEARNING DISCOVERY
  • 43. http://www.flickr.com/photos/bichologo_errante/7881219424/ Y O U C A N HAVE MORE THAN JUST A SHORT-TERM S T R A T E G Y
  • 44. ECOSYSTEM EVOLUTION E M P A T H Y L O N G - T E R M : play nicely, internally & externally prepare your organisation & architecture for change understand the context of your users & teams
  • 45. BUILD APPS, BUT PREPARE FOR A POST-APP WORLD F O L L O W T H E M O N E Y S H O R T - T E R M : GET THE BASICS RIGHT
  • 46. THANK YOU. @StewGleadow http://www.stewgleadow.com/ @jahnnie http://makesthingsbetter.com/