Social Networking SGI 27_09_09

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Business Social Networking tools by Daden Ltd

Business Social Networking tools by Daden Ltd

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  • 1. Social Media Tools Business Networking Online Soulla Stylianou 27 October 2009 © 2009
  • 2. Who Are We? © 2009 www.daden.co.uk  Full service virtual worlds & virtual character consultancy  In virtual worlds & characters since late 1990s, and Second Life since 2004  World-class expertise and innovation in integration, AI and virtual worlds  SLGold Solution Supplier  Member, Serious Games Institute  Based in Birmingham UK, and Second Life
  • 3. Definition - Wikipedia © 2009 www.daden.co.uk  “A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others...  Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.  Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.”
  • 4. What others say – social media © 2009 www.daden.co.uk  Paparazzi for the masses  Modern grapevine  Includes web 2.0 technologies  Includes face to face  Not governed by physical space  Uses the power of the crowd http://ash10.com/2009/02/help-me-define-social-media/
  • 5. Nielson et al © 2009 www.daden.co.uk http://en-us.nielsen.com/main/news/news_releases/2009/june/time_on_facebook& http://blog.compete.com/2009/02/09/facebook-myspace-twitter-social-network/
  • 6. Social Media © 2009 www.daden.co.uk http://brynmorgan.blogspot.com/2009/10/there-was-once-wall.html
  • 7. The big picture © 2009 www.daden.co.uk http://webmove.org/2008/09/conversation-is-art-of-listening.html
  • 8. Number crunching © 2009 www.daden.co.uk LinkedIn Facebook Twitter Ning Plaxo Hi5 Ecademy Myspace Netparty Xing 50m+ 300m+ 44.5m 36m 15m 80m 450,000+ 263m? 100,000+ 8m+  No correct answer  Who's your target audience  What's right for you  Experiment  It takes time  Bigger doesn't mean better http://en.wikipedia.org/wiki/List_of_social_networking_websites Stats in bold are direct from org. website
  • 9. LinkedIN © 2009 www.daden.co.uk  Created private profile  Just created Daden group profile  Not upgraded to professional  Good for networking  Join/create groups  Post events, slides etc  Participate in discussions  Add discussions  Email
  • 10. Facebook © 2009 www.daden.co.uk  Private profile  Use it for events/interests  Create/Join groups  Email  Can use apps (e.g. twitter) to update page  No plans to date for Daden
  • 11. Ecademy © 2009 www.daden.co.uk  Business to Business  Email, groups etc  Post events  You either love it or hate it  Not really using it  For SME's?
  • 12. Blogging © 2009 www.daden.co.uk  Very popular  Website = information  Blogsite = opinion  Choose tool that's right for you  Daden's MD David Burden blogs
  • 13. Twitter © 2009 www.daden.co.uk  Popular  140 characters - “mini blog”  Used by individuals  Used by organisations  Powerful search tool  Set up searches using tools such as tweetbeep  Monitor urls in tweets (e.g. tr.im)  Daden gained customers, raised profile
  • 14. Uses for twitter © 2009 www.daden.co.uk  Point people to website/blog/event  Gather support  Ask for help  Complain  Feedback  Answers  Customers
  • 15. Posting a twitter question © 2009 www.daden.co.uk  “Socialmedia for serious business. My question to you is which tools do you use,why,how successful what's ur favourite? Which one works for u?”
  • 16. @JiMage © 2009 www.daden.co.uk  Im an arch student and Twiter has allwed me 2 establish a 3d design firm now wrking on projects in saudi, Auz and the uk  i'v won three very large contracts direct from twitter none in the uk!  i tried facebook but not found it as succesfull but twitter (tweet deck) tripled the amount of people visiting my site!
  • 17. @NivenArchitects © 2009 www.daden.co.uk  We use facebook & twitter, both r successful for increasing the company profile, twitter has generated some inquiries ....  ...but no concrete projects as yet, both have resulted in a doubling of our website traffic.
  • 18. @others © 2009 www.daden.co.uk  @steve_nicholls - twitter is fave cos it's more instant. LinkedIn feels more grown-up and pro. FB is a good way to reach many contacts  hemminac @SoullaStylianou I'll be using them all...because people trust people they know more than any other form of advertising http://bit.ly/Q30up  cybrum @SoullaStylianou Not sure they count as socmed tools but old-fashioned eMail is business no.1. Skype too for cutting costs.
  • 19. @lornaparsons © 2009 www.daden.co.uk  Corporate website – glossy brochure  Practice blog - (http://bryantpriestnewman.wordpress.com)  Twitter - supports the blog – informal  LinkedIn – not had any business leads  Trying to decide on an intranet – Basecamp vs Woobius
  • 20. #media140 © 2009 www.daden.co.uk  Social media no1 requirement  Everything we do has a social media element http://www.rubberrepublic.com/blog/200 9/10/twitter-is-like-word-of-mouth-on- crack-the-peperami-animal-and-other- tales-from-media140/
  • 21. #media140 © 2009 www.daden.co.uk  “We created lots of different points for consumers to discover us through” http://www.computerweekly.com/blogs/edit ors-blog/2009/10/using-social-media-to- market-y.html
  • 22. In the news © 2009 www.daden.co.uk  Social networking sites cost the UK £1.38bn a year – 26 Oct 09  Google rushes out social search tool – 27 Oct 09 http://www.ashdowngroup.com/news/social-networking-sites-cost-the-uk-pounds1-38bn-a-year--news-19427116
  • 23. Ten points © 2009 www.daden.co.uk  Experiment with different social media tools  Choose what suits organisation & you  Make time for it  Bigger doesn't mean better  Should complement other marketing activities  No wrong answer  No right tool  Keep it up to date  Keep it simple  Ask questions – community will help
  • 24. Web: www.daden.co.uk Email: soulla.stylianou@daden.co.uk YouTube: www.youtube.com/dadenmedia Twitter: SoullaStylianou Second Life: ImmortalitySou Ballinger Second Life sim: Daden Prime © 2009