Shaliesh Ghimire Worpress Presentation June08

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  • 1. Blogging 101 Shailesh Ghimire AzMortgageGuru CTX Mortgage Company www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 2. Introductions
    • In the mortgage business
    • CTX Mortgage Company (>3 years)
    • Blogging for almost 3.5 years
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 3. So… You Want to Blog
    • Part One
      • What is a blog?
      • Blogging Platforms
      • Blog Topics
      • Blogs as Networks
    • Part Two
      • Marketing your blog
      • Search Engine Results
      • Social Media/Networking
      • What makes a blog great?
      • Turning clicks into deposit slips
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 4. What is a blog?
    • A blog is a website where entries are written in chronological order and commonly displayed in reverse chronological order.
    • A blog provides commentary or news on a particular subject such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic.
    • Source: Wikipedia
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 5. Blog vs. Website
    • A blog is a type of website
    • Websites are typically more static with a brochure feel
    • A dialogue, a conversation with fresh content
    • One does not displace the other, they serve different functions
    • Lets look at a blog and compare it to a website
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 6. Choosing a Blogging Platform
    • Easy 1-2-3 step
    • Requires a blog software
    • Available platforms:
      • Wordpress
      • Typepad
      • Blogger/Blogspot
      • LiveJournal
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 7. Setting Up a Blog
    • Free hosting
      • http://your-blog-name.wordpress.com
      • http://your-blog-name.blogspot.com
      • Advantage: No cost to you whatsoever
      • Disadvantage: Brand equity, ownership
    • Self hosting
      • http://www.your–blog-name.com
      • http://www.your-domain-name.com/your-blog-name
      • Disadvantage: Cost?
      • Advantage: Brand equity, ownership
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 8. Setting Up a Free Hosted Wordpress Blog www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 9. Free Hosting Setup
    • Go to www.wordpress.com
    • Click on the “Sign Up Now”
    • Select username and password and submit
    • Blog is set up as http://username.wordpress.com
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 10. Setting Up Self Host Wordpress Blog www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 11. Follow These Steps
    • Obtain domain name
      • GoDaddy, DreamHost
    • Select host for blog:
      • GoDaddy, DreamHost
    • Host will need to do the following:
      • Install Wordpress
      • Configure Wordpress access
      • If you already have a domain, then ask the host to set up WP in a subfolder
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 12. File Transfer and WP Folders
    • FTP Setup
      • To transfer files, themes, plugins etc.
      • GoDaddy already has a built in FTP tool
      • DreamHost – you need a FTP tool ( Coffee Cup )
    • Three folders:
      • Admin (admin – never need to go there)
      • Includes (never need to go there)
      • Content
        • Themes
        • Plugins
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 13. Wordpress Themes
    • Themes and design (thousands of free themes available)
      • http://www.freewpthemes.net/
      • http://www.freewordpressthemes.com/
      • http://themes.wordpress.net/
    • Useful tips when selecting a theme:
      • Test your blog on varying platforms (IE, Firefox ...)
      • Check the load time (anything greater than 7s is bad)
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 14. Wordpress Plugins
    • Install some useful Plugins such as
      • Askimet
      • Ultimate Tag Warrior
      • Google Site Maps
      • Flickr Photo Dropper
      • Social Bookmarking
      • Contact Form
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 15. Final Setup Stage
    • Search Engine Optimization and Analytics
      • Install Google Sitemaps
      • Register with FeedBurner
      • Register with Technorati, BlogCatalog…
      • Register with Google Analytics
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 16. Some Lessons Learned
    • Host your blog within your own domain name
    • Choose a web host experienced in hosting a blog
    • I’ve heard mixed things about GoDaddy
    • Don’t be afraid to ask questions while setting up a blog
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 17. WordPress Tour
    • Dashboard, Write, Manage, Comments
    • Blogroll, Presentation, Plubins, Users/Options
    • STOP HERE……………...
    • You’re ready to write your first blog post!
    • Stand up and clap!!!!!
    www.aimeeloans.com © 2005-2008 Aimee & Shailesh Ghimire
  • 18. Let’s Take a Tour
    • Once installed this is what it will look like on Wordpress
    • This is what a Blogspot environment will look like
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 19. How to Generate Blog Topics www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 20. Define the Goals of Your Blog
    • To be found on the Internet
    • To be read by peers and potential clients
    • To demonstrate your expertise
    • To maintain relationships with past clients
    • To turn clicks into deposit slips
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 21. www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 22. What Do I Blog About?
    • Anything and Everything
      • Start with an area of expertise
      • Neighborhoods/Farm Area
      • Parks/recreation
      • Hobbies/Interests
      • Customer stories
      • Personal triumphs
      • Controversial topics (if you’re comfortable)
    • Make it distinctly you, don’t plagiarize, don’t compare and don’t underestimate yourself
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 23. Content is King
    • Write about what you want to be known about
      • Brush up on your writing skills if you need to
    • Keywords in your post title and story
    • Picture descriptions and title
    • Relevant tags and categories
    • Keep the blog fresh (3-5 posts a week)
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 24. Some Blogging Tips
    • Subscribe to:
      • RSSPieces.com (A Years Worth Of Blogging Ideas)
      • Daily Blog Tips Website (dailyblogtips.com)
    • Read local newspapers and comment
    • Read industry publications and comment
    • Read blogs from outside of the industry
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 25. Networking: Becoming a Blogger
    • Visit other blogs
    • Use a RSS Reader
      • Google Reader, Bloglines, Feedreader, FeedBruner, Pluck ...
    • Leave comments on others posts
    • Draw inspiration from other blogs (don’t plagiarize)
    • Link to other blogs and posts
      • Trackback
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 26. Links, links and more links
    • Links coming back to your blog (keyword rich links) help your search rankings
    • Deeplinking helps keep your readers within your blog
    • It brings new visitors to your website
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 27. Marketing Your Blog
    • Register with:
      • Technorati (the premier search engine of blogs)
      • MyBlogLog
      • BlogCatalog
      • FeedBurner (for syndication)
    • Install Google Site Maps
    • Register with Google Analytics
    • Cross-marketing through Facebook, MySpace, ActiveRain ...
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 28. ActiveRain
    • Community of Real Estate Professionals
    • Blog platform is available
    • Positives:
      • Automatic reader base
      • Great exposure
      • SEO love
    • Negatives:
      • Crowded
      • (Talking to peers)
      • Addictive 
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 29. Other Social Media
    • Facebook
      • Publish your post snippets on your profile page
    • MySpace
    • LinkedIn
    • Twitter and many, many more
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 30. Congrats! You’re a Blogger Still a few things to consider…. www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 31. Now That You’re a Blogger
    • Manage your Ideas
      • Make your blog predictable (Funny Friday, Monday Market Update...)
      • Jot ideas down when you think of them
      • Save good articles you have read
      • Save funny cartoons you have viewed
      • Save YouTube videos that may be relevant
      • If you’re on writing roll, then post-date a few articles
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 32. Bloggers Creed: Common Sense
    • Become familiar with copyright laws
    • Backup what you say with proof, because they will question you
    • Never lie, never personally insult, never vent aimlessly
    • Respond to questions you receive about your posts
    • Read the comments people leave and respond
    • Be careful about what you write. Once you publish it’s set in stone. Google will find it one way or another!
    • Just be you!
    www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 33. Finally… a last word before questions. www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 34. I do mortgages on the side to support my blogging habit!!! Call Aimee at (480) 516-1819 E-mail: aimee.ghimire@ctxmort.com Shailesh at (480) 516-1851 E-mail: shailesh.ghimire@ctxmort.com On the web: www.aimeeloans.com Blog: www.azmortgageguru.com www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire
  • 35. Questions www.aimeeloans.com © 2005-2007 Aimee & Shailesh Ghimire