Integrating Social Media into Traditional Marketing Shailesh Ghimire SocialMediaWiz.com

Sa.e.les = Shailesh AzMortgage Guru.Com AgentGenius.Com Active Rain Social Media Wiz AIRMarketing.Com/Blog

AzMortgage Guru.Com

AgentGenius.Com

Active Rain

Social Media Wiz

AIRMarketing.Com/Blog

Traditional Marketing Deliver a targeted message to a segmented audience to achieve maximum conversion One dimensional One way communication Shouting vs. dialogue

Deliver a targeted message to a segmented audience to achieve maximum conversion

One dimensional

One way communication

Shouting vs. dialogue

New Media Marketing Social Interactive Dialogue Conversational Personal Authentic Transparent Engaging

Social

Interactive

Dialogue

Conversational

Personal

Authentic

Transparent

Engaging

It's reached a tipping point 60% of Americans interact with companies on a social media website One in four interact more than once per week 93% of Americans believe a company should have a presence in social media 85 % believe a company should also interact with its consumers via social media. Boston consultant firm Cone, Boston Globe, September 25, 2008

60% of Americans interact with companies on a social media website

One in four interact more than once per week

93% of Americans believe a company should have a presence in social media

85 % believe a company should also interact with its consumers via social media.

Boston consultant firm Cone, Boston Globe, September 25, 2008

What they want from you… Companies should use social networks to solve my problems (43%). Companies should solicit feedback on their products and services (41%). Companies should develop new ways for consumers to interact with their brand (37%). Companies should market to consumers (25%).

Companies should use social networks to solve my problems (43%).

Companies should solicit feedback on their products and services (41%).

Companies should develop new ways for consumers to interact with their brand (37%).

Companies should market to consumers (25%).

What this means…. You’ll need to have a social media presence Develop and execute an effective strategy Ideally, social meida will be integrated within your overall marketing

You’ll need to have a social media presence

Develop and execute an effective strategy

Ideally, social meida will be integrated within your overall marketing

Marketing

Pre-requisites to success Exceptional product/service Transparency Willing to be open Accessiblity Respond to every social interaction in a timely fashion

Exceptional product/service

Transparency

Willing to be open

Accessiblity

Respond to every social interaction in a timely fashion

The Three Keys to Success Passion About your company and industry Passion From your customers Passion About the new medium

Passion

About your company and industry

Passion

From your customers

Passion

About the new medium

Integration Starting Point: Where are your customers? Three Possible areas for integration Engagement: Remember what “social” means)

Where are your customers Discover: Where are they on social networks What are they doing Observing, spreading, commenting, creating, enhancing Information seekers vs. Engagement seekers Using: Online surveys Social Footprint (using eMail database)

Discover:

Where are they on social networks

What are they doing

Observing, spreading, commenting, creating, enhancing

Information seekers vs. Engagement seekers

Using:

Online surveys

Social Footprint (using eMail database)

Areas for Integration CRM Use tags, categories with analytics to drive CRM Direct Mail (eMail too) pURL’s Newsletters Blogs into eNewsletters

CRM

Use tags, categories with analytics to drive CRM

Direct Mail (eMail too)

pURL’s

Newsletters

Blogs into eNewsletters

Remember What "Social" Means Avenue for connections Post teaser links, articles, videos to drive traffic to your web-hub (blog or website) Need to network and develop meaningful connections Don't be like an Amway salesman at a neighborhood party

Avenue for connections

Post teaser links, articles, videos to drive traffic to your web-hub (blog or website)

Need to network and develop meaningful connections

Don't be like an Amway salesman at a neighborhood party

Conclusion Don’t ditch traditional marketing in favor of social media Instead figure out ways to integrate the two

Questions? Shailesh Ghimire [email_address] SocialMediaWiz.com Twitter.com/Shailesh