0
ISV and Developer Relations



IBM software available in the Cloud
with Amazon Web Services

April 22nd 2009


           ...
ISV and Developer Relations



    How to submit questions
                          1. Phone lines are muted for all atte...
ISV and Developer Relations



IBM software available in the Cloud
with Amazon Web Services

April 22nd 2009


           ...
ISV and Developer Relations


    Agenda
    Dave Mitchell, IBM
    ► Cloud services opportunity
    ► IBM and AWS partner...
ISV and Developer Relations


Cloud Services Opportunity
     160

                                                       ...
ISV and Developer Relations

    IBM and AWS Partnership
    What did we announce on February 11th?
1. Launch of Cloud Spa...
ISV and Developer Relations


 Cloud Space for developers

     ► Links to IBM Development AMIs,
       Start-up Guides, d...
ISV and Developer Relations


Available now - AMIs for Development and Testing

Products available today:
• DB2 Express C
...
ISV and Developer Relations


    New Licensing Guidelines
    IBM Passport Advantage Customers
         •   Can install a...
ISV and Developer Relations

 Bring your own license example
 WebSphere Application Server Express on AWS Reserved Instanc...
Amazon Web
 Services
  Terry Wise



               11
Amazon


      Retail                Seller              Developers &
     Business              Business           IT Pro...
Heavy Lifting = Price of Admission
                           Contract negotiation
Server hosting
                 Bandwid...
Predicting Infrastructure Needs
                                Actual Usage



                                          ...
Amazon Web Services (AWS)
Elastic Compute Cloud          CloudFront
(EC2)
                                  Content Delive...
Cloud Computing Attributes
 Abstract Resources
  Focus on your needs, not on hardware specs.


 On-demand Provisioning
  A...
AWS Customer Momentum
                                                 540,000




                                370,000...
Amazon S3 Momentum
Peak Requests:
                                                          52,000,000,000
   80,000+
  pe...
Many Uses for AWS
SaaS Platform
Portal Applications – Consumer and Business
Elastic Computing
Media Distribution
Scalable ...
Pricing –Production AMIs/Hour DB2/Informix




                                  20
Pricing – Production AMIs/Hour
WebSphere sMash, WebSphere Portal Server and Lotus Web Content Management




             ...
The AWS Cloud
                   30%                      70%



On-Premise         Your            Managing All of the
In...
Get Started Today

HTTP://aws.amazon.com/IBM

  Key Amazon Web Services Contacts
  Terry Wise – tewise@amazon.com
  Jamie ...
ISV and Developer Relations


Customer Case Study
Ixion LLC
Steven Gerhardt
VP Business Development




                  ...
ISV and Developer Relations



      Ixion, L.L.C. - Who We Are
     ► Ixion– Founded 2000, IBM Premier Business
       Pa...
ISV and Developer Relations



      Ixion, L.L.C. - What We Do
     ► Enterprise    employee portals; contextual
       c...
ISV and Developer Relations



      Ixion, L.L.C. - How We Do It
     ► Sales   – Infrastructure Needed to Execute
      ...
ISV and Developer Relations



     Ixion, L.L.C. using AWS Solution
     ► AMI  + AWS Platform: Dramatically Reduce
     ...
ISV and Developer Relations


     Ixion + Phurnace + AWS Platform
     Technical Solution

Snapshot     Compare          ...
ISV and Developer Relations

Quintana Capital Group, LP
     IBM WebSphere Portal at work serving large energy fund with 1...
ISV and Developer Relations



      Ixion, L.L.C. - Thank you.

      Steven Gerhardt
        VP Business Development
 ...
ISV and Developer Relations


Summary
Q&A
Dave Mitchell
IBM Director of Strategy and Emerging Business
ISV & Developer Rel...
ISV and Developer Relations



     IMPACT 2009
     An action-packed, five-day event with
     comprehensive SOA and WebS...
ISV and Developer Relations
                                                                         NEW
      IBM Innovat...
ISV and Developer Relations



 How to submit questions
                       1. Phone lines are muted for all attendees
...
ISV and Developer Relations




                   Thank you!
             http://aws.amazon.com/ibm/




                ...
ISV and Developer Relations
                                                                         NEW
      IBM Innovat...
ISV and Developer Relations



     Helpful resources
 IBM
 ► Cloud space for developers: http://www.ibm.com/developerwork...
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IBM Software Available In The Cloud With Amazon Web Services

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Ixion now provides IBM Software Solutions on Amazon AWS EC2 cloud offering.

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Transcript of "IBM Software Available In The Cloud With Amazon Web Services"

  1. 1. ISV and Developer Relations IBM software available in the Cloud with Amazon Web Services April 22nd 2009 Audio dial-in: 1-877-585-2577 Conference ID: 96389589 International dial-in: 1-706-679-0034 © 2009 IBM Corporation
  2. 2. ISV and Developer Relations How to submit questions 1. Phone lines are muted for all attendees 2. Submit your questions using Question and Answer feature of Intercall © 2009 IBM Corporation 2
  3. 3. ISV and Developer Relations IBM software available in the Cloud with Amazon Web Services April 22nd 2009 Audio dial-in: 1-877-585-2577 Conference ID: 96389589 International dial-in: 1-706-679-0034 © 2009 IBM Corporation
  4. 4. ISV and Developer Relations Agenda Dave Mitchell, IBM ► Cloud services opportunity ► IBM and AWS partnership ► Cloud Space for developers ► Available Now –AMIs for development and testing ► New licensing guidelines ► Bring your own license example Terry Wise, Amazon Web Services (AWS) ► Introduction to AWS ► Overview of AWS offerings ► New hourly pricing models for IBM AMIs Steven Gerhardt, Ixion LLC ► Overview of Ixion LLC ► Customer case study Dave Mitchell, IBM ► Upcoming events and workshops ALL ► Q&A © 2009 IBM Corporation 4
  5. 5. ISV and Developer Relations Cloud Services Opportunity 160 ► Worldwide cloud 140 services revenue is on pace to surpass $56.3 120 billion in 2009, a 21.3 percent increase from 100 2008 revenue of $46.4 billion, according to 80 Gartner, Inc. The market is expected to reach $150.1 billion in 2013. 60 ► Merrill Lynch study sizes 40 cloud computing as a $95 billion market 20 opportunity within 5 years 0 2008 2009 2010 2011 2012 2013 Source: “Forecast: Sizing the Cloud; Understanding the Opportunities in Cloud Services” - Gartner, March 2009 © 2009 IBM Corporation 5
  6. 6. ISV and Developer Relations IBM and AWS Partnership What did we announce on February 11th? 1. Launch of Cloud Space on IBM developerWorks 2. Immediate availability of no-charge Amazon Machine Instances (AMIs) for developing and testing commercially available applications in Amazon’s Elastic Compute Cloud (EC2) • DB2, IDS, WebSphere sMash, WebSphere Portal Server + Lotus Web Content Management 3. New licensing guidelines for running purchased IBM software licenses on Amazon’s EC2 Applies to all PVU priced IBM software 4. Upcoming availability of new AWS service: Production ready AMIs for all development and production needs. AMIs bundle IBM software, Novell OS and underlying EC2 infrastructure for single hourly price per instance http://www.ibm.com/press/us/en/pressrelease/26673.wss © 2009 IBM Corporation 6
  7. 7. ISV and Developer Relations Cloud Space for developers ► Links to IBM Development AMIs, Start-up Guides, demonstrations and FAQs. ► News, forums and blogs about Cloud Computing at IBM ► Details on IBM Partner programs and community tools http://www.ibm.com/developerworks/spaces/cloud © 2009 IBM Corporation 7
  8. 8. ISV and Developer Relations Available now - AMIs for Development and Testing Products available today: • DB2 Express C • Informix Dynamic Server Developer Edition • WebSphere Portal Server and Lotus Web Content Management • WebSphere sMash No cost for AMI from IBM. Amazon EC2 usage charges apply: Instance Size Linux charge USD Linux charge EU Standard Small $0.10 / hour $0.11 / hour Standard Large $0.40 / hour $0.44 / hour Standard Extra-Large $0.80 / hour $0.88 / hour High-CPU Medium $0.20 / hour $0.22 / hour High-CPU Extra-Large $0.80 / hour $0.88 / hour http://www.ibm.com/developerworks/downloads/cloud.html © 2009 IBM Corporation 8
  9. 9. ISV and Developer Relations New Licensing Guidelines IBM Passport Advantage Customers • Can install and run IBM Program licenses in the Amazon EC2 environment • IBM Program licenses obtained on a Processor Value Unit (PVU) basis AWS Instance Type EC2 Number of PVUs required per Memory Storage Platform Compute Virtual Cores Instance type Units Small (default) 1 1 50 1.7 GB 160 GB 32-bit Large 4 2 100 7.5 GB 850 GB 64-bit Extra large 8 4 200 15 GB 1690 GB 64-bit High CPU Medium 5 2 100 1.7 GB 350 GB 32-bit High CPU Extra large 20 8 400 7 GB 1690 GB 64-bit http://www-01.ibm.com/software/lotus/passportadvantage/pvu_for_Amazon_Elastic_compute_cloud.html © 2009 IBM Corporation 9
  10. 10. ISV and Developer Relations Bring your own license example WebSphere Application Server Express on AWS Reserved Instance ISV requires a Large Instance of AWS running WebSphere Application Server Express v7 • Large Instance = 7.5 GB of memory, 4 EC2 Compute Units (2 virtual cores with 2 EC2 Compute Units each), 850 GB of instance storage, 64-bit platform 1 Large Instance = 100 PVUs 1 Large Reserved Instance on AWS 100 PVUs of WAS Express = $2305 US Hosted Year 1 Year 2 Year 3 $1300 Upfront $0.12c per hour Software $2305 $461 $461 Costs Culumative $2305 $2766 $3227 Costs Discount $2097 (35%) One year $700 $700 $700 term Total Annual Cost = $2,000 + $0.12c per hour based on usage Note: Example quoting $ USD © 2009 IBM Corporation 10
  11. 11. Amazon Web Services Terry Wise 11
  12. 12. Amazon Retail Seller Developers & Business Business IT Professionals Tens of millions of Sell on Amazon On-demand active customer websites compute and accounts storage Use Amazon infrastructure for Seven countries: technology for your hosting IT solutions US, UK, Germany, own retail website Japan, France, Over 540,000 Leverage Amazon’s Canada, China registered massive fulfillment developers center network 12
  13. 13. Heavy Lifting = Price of Admission Contract negotiation Server hosting Bandwidth management Purchase decisions Moving facilities Scaling and managing physical growth Heterogeneous hardware Legacy software Coordinating large teams 13
  14. 14. Predicting Infrastructure Needs Actual Usage Customer Compute Power Dissatisfaction Predicted Usage Waste Time 14
  15. 15. Amazon Web Services (AWS) Elastic Compute Cloud CloudFront (EC2) Content Delivery Starting at $.10/Hr Mechanical Turk Simple Storage Service (S3) People as a Service Starting at $.15/GB/Month AWS Premium Support Simple Queue Service (SQS) 24X7 Global Support Messaging in the Cloud Flexible Payment Services Billing and Payment Elastic Map Reduce DevPay Hosted Hadoop Framework Billing and Payment for ISVs 15
  16. 16. Cloud Computing Attributes Abstract Resources Focus on your needs, not on hardware specs. On-demand Provisioning Ask for what you need, exactly when you need it. Elastic Scale Cloud is conceptually made of infinite capacity. Scale up and down as needed. No Up-front Hardware Investment Costs are in direct proportion to actual usage. Loosely Coupled Pick and choose the components you need. One does not require others. Plug and Play SW Stack/Web Services API Linux, Windows, Database, App Server, Security, etc. Utility Consumption and Pricing Only pay for what you use. Pay by the hour or month. No Contracts. 16
  17. 17. AWS Customer Momentum 540,000 370,000 240,000 160,000 Q1 2006 Q1 2008 Q1 2007 Q1 2009 Unique Registered Developer Accounts 17
  18. 18. Amazon S3 Momentum Peak Requests: 52,000,000,000 80,000+ per second 18,000,000,000 5,000,000,000 200,000,000 Q1 Q1 2006 2007 Q1 Q1 2009 2008 Total Objects Stored in Amazon S3 18
  19. 19. Many Uses for AWS SaaS Platform Portal Applications – Consumer and Business Elastic Computing Media Distribution Scalable Web Sites Business Continuity (Backup/Recovery) Financial Applications High-Performance Computing Software Development/Testing Back Office Applications 19
  20. 20. Pricing –Production AMIs/Hour DB2/Informix 20
  21. 21. Pricing – Production AMIs/Hour WebSphere sMash, WebSphere Portal Server and Lotus Web Content Management 21
  22. 22. The AWS Cloud 30% 70% On-Premise Your Managing All of the Infrastructure Business “Heavy Lifting” AWS Configuring More Time to Focus on Cloud-Based Your Cloud Your Business Infrastructure Assets 70% 30% The AWS cloud provides reliable and dependable on-demand infrastructure that frees time and expense for you to focus on innovating for your business. 22
  23. 23. Get Started Today HTTP://aws.amazon.com/IBM Key Amazon Web Services Contacts Terry Wise – tewise@amazon.com Jamie Kinney – jkinney@amazon.com 23
  24. 24. ISV and Developer Relations Customer Case Study Ixion LLC Steven Gerhardt VP Business Development © 2009 IBM Corporation
  25. 25. ISV and Developer Relations Ixion, L.L.C. - Who We Are ► Ixion– Founded 2000, IBM Premier Business Partner based in Texas ► IBM Lotus and WebSphere solutions and services provider. Sole IBM focus. ► Regional Systems Integrator and ISV with IBM Software resell, web application development, Lotus and WebSphere architectures & infrastructure development. © 2009 IBM Corporation 25
  26. 26. ISV and Developer Relations Ixion, L.L.C. - What We Do ► Enterprise employee portals; contextual content management and delivery; providing an application technology framework for the enterprise. i.e. search, SSO, directory integration; application consolidation ► Custom web applications; including application data integration architectures with IM software. ► Building applications primarily based in Java or Lotus technologies ► So... Sales process, Delivery, Customers? © 2009 IBM Corporation 26
  27. 27. ISV and Developer Relations Ixion, L.L.C. - How We Do It ► Sales – Infrastructure Needed to Execute • Try before buy • Proof of Technologies / Concepts • Applications are complex ► Solution Delivery / Training • Maintain Test and Development environments • Next / New release servers for training ► Internal Operations • Website, email, team spaces, portal ► Requirement: Hardware, power, pipe, 24/7/365 ► So... Sales process, Solution Delivery, Customers? AWS to the rescue © 2009 IBM Corporation 27
  28. 28. ISV and Developer Relations Ixion, L.L.C. using AWS Solution ► AMI + AWS Platform: Dramatically Reduce Infrastructure Maintenance / Build activities ► Free up resource time to focus on customer activity Portal AMI + Phurnace Deliver ™ – ► WebSphere snapshot process (Golden image) reduces build times to minutes vs. hours. ► Big bonus – with Phurnace: manages updates / changes to new snapshots; reduces re-bundle time for creating custom AMIs ► VM's? • downsides to reliability on same infrastructure; • storage issues within our operations or ASP, managing very heavy images. © 2009 IBM Corporation 28
  29. 29. ISV and Developer Relations Ixion + Phurnace + AWS Platform Technical Solution Snapshot Compare Preview Install Update Rollback Reporting Phurnace Engine “How” Configurations Current Server “What” Profiles - Application “Where” - JDBC - JMS - Hostname - JNDI - Ports - etc. - Database location - Cluster size - etc. AWS Servers WebSphere, WebSphere Portal © 2009 IBM Corporation 29
  30. 30. ISV and Developer Relations Quintana Capital Group, LP IBM WebSphere Portal at work serving large energy fund with 180 investors Challenge: New $650 million energy fund based in Houston; Solution: A WebSphere Portal Express 6.1 needs website and way to deliver quarterly reports to 180 website with Web Content Management. Ixion investment partners deploys with AWS EC2 hosted and Phurnace Deliver. Keys to the solution for COO Results: Simplicity, turn-key Non-technical administration team can support site Web site up and running quickly Web Content Management and Document Manager included Robust web content management and delivery infrastructure for files and reports “We’re able to reach more people than we were able to previously and to provide No maintenance - hosting services from Ixion more detailed, relevant information to fund participants. The simplicity of WebSphere Portal Express was one of our key decision drivers, and we’ve been impressed with how intuitive the software is to utilize” — Loren Soetenga, Chief Operating Officer, Quintana Capital Group. Quintana Energy Partners: Investor Extranet Quintana Energy Partners: Web Site © 2009 IBM Corporation 30
  31. 31. ISV and Developer Relations Ixion, L.L.C. - Thank you.  Steven Gerhardt VP Business Development Ixion, LLC (O) 713.933.0339 (cell) 832.724.8692 Yahoo im: stevengerhardt Internet e-mail address: sgerhardt@ixiononline.com http://www.ixiononline.com © 2009 IBM Corporation 31
  32. 32. ISV and Developer Relations Summary Q&A Dave Mitchell IBM Director of Strategy and Emerging Business ISV & Developer Relations © 2009 IBM Corporation
  33. 33. ISV and Developer Relations IMPACT 2009 An action-packed, five-day event with comprehensive SOA and WebSphere education to help you overcome pressing business and IT challenges! ► What: Smart SOA Partner/Customer Event ► Where: Venetian Resort Hotel & Casino in Las Vegas, NV ► When: Sunday, May 3rd – Friday, May 8th, 2009 ► Audience: SOA/Websphere Business Partners/Customers, LOB & Technical ► Examples of IBM/AWS presence at the show: • Session: Building WebSphere sMash Applications on the Amazon Cloud –Wed 315pm, Fri 1030am • Tech Zone: meet the experts/Bldg apps in the cloud with AWS –Thurs 1030am • Phurnace demonstrations leveraging WebSphere Portal and AWS at Booth S1 • Birds of a Feather on Cloud Computing with Ascendant –Mon 1230pm and Booth G1 • ZSL to demo their SocNet CiC application leveraging sMash AMI http://www.ibm.com/soa/impact2009 © 2009 IBM Corporation 33
  34. 34. ISV and Developer Relations NEW IBM Innovation Center workshops Enabling applications for Rapid enablement of existing Software as a Service and cloud applications for deployment on Amazon computing EC2 ► ½ day seminar ► Full day hands on workshop ► SaaS marketplace, IBM programs & ► Learn how to quickly develop and deliver resources for business partners SaaS offerings in the cloud by using the Amazon EC2 environment ► Three major design approaches for enabling multi-tenancy ►Launch a SaaS application on EC2 using WebSphere sMash and DB2 (Future workshops ► Demonstrate how IBM and AWS can planned for other IBM AMIs) give you a low cost, scalable, pay-as- - April 30, 2009 in Austin TX you-go development and deployment - May 8, 2009 in Dallas TX environment - May 14, 2009 in Waltham MA - June 4, 2009 in San Mateo CA - May 13, 2009 in Waltham MA - June 10, 2009 in Chicago IL - May 20, 2009 in Chicago IL - June 11, 2009 in Austin TX - June 3, 2009 in San Mateo CA Check for more dates and locations at www.ibm.com/isv/spc/events (Software as a Service) © 2009 IBM Corporation 34
  35. 35. ISV and Developer Relations How to submit questions 1. Phone lines are muted for all attendees 2. Submit your questions using Question and Answer feature of Intercall © 2009 IBM Corporation 35
  36. 36. ISV and Developer Relations Thank you! http://aws.amazon.com/ibm/ © 2009 IBM Corporation 36
  37. 37. ISV and Developer Relations NEW IBM Innovation Center workshops Enabling applications for Rapid enablement of existing Software as a Service and cloud applications for deployment on Amazon computing EC2 ► ½ day seminar ► Full day hands on workshop ► SaaS marketplace, IBM programs & ► Learn how to quickly develop and deliver resources for business partners SaaS offerings in the cloud by using the Amazon EC2 environment ► Three major design approaches for enabling multi-tenancy ►Launch a SaaS application on EC2 using WebSphere sMash and DB2 (Future workshops ► Demonstrate how IBM and AWS can planned for other IBM AMIs) give you a low cost, scalable, pay-as- - April 30, 2009 in Austin TX you-go development and deployment - May 8, 2009 in Dallas TX environment - May 14, 2009 in Waltham MA - June 4, 2009 in San Mateo CA - May 13, 2009 in Waltham MA - June 10, 2009 in Chicago IL - May 20, 2009 in Chicago IL - June 11, 2009 in Austin TX - June 3, 2009 in San Mateo CA Check for more dates and locations at www.ibm.com/isv/spc/events (Software as a Service) © 2009 IBM Corporation 37
  38. 38. ISV and Developer Relations Helpful resources IBM ► Cloud space for developers: http://www.ibm.com/developerworks/spaces/cloud ► SaaSpace: http://www.ibm.com/developerworks/spaces/saas ► Saas program site: http://www.ibm.com/isv/saas ► Demo page: http://www- 304.ibm.com/jct01005c/isv/marketing/saas/demo_series.html ► Workshop page: https://www- 304.ibm.com/jct01005c/isv/spc/events/index.jsp#SoftwareasaService Amazon Web Services ► AWS EC2: http://aws.amazon.com/ec2/ ► AWS & IBM: http://aws.amazon.com/solutions/featured-partners/ibm/ ► AWS & IBM Pricing page: http://aws.amazon.com/ibm Ixion LLC ► Ixion LLC site: http://www.ixiononline.com © 2009 IBM Corporation 38
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