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Who is Joe?

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Designing an innovative and unusual campaign to prevent drunk driving. Presented by Parsons Design + Management students: James Burr, Aaron Bakalar, Min Jung Kim, and Daniel Gonzalez

Designing an innovative and unusual campaign to prevent drunk driving. Presented by Parsons Design + Management students: James Burr, Aaron Bakalar, Min Jung Kim, and Daniel Gonzalez

Published in Business , Design
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  • 1. DESIGN DEVELOPMENT - GROUP 1 JAMES BURR DANIEL GONZALEZ AARON BAKALAR MIN JUN KIM
  • 2. PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  • 3. PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  • 4. RYTHM BODY MURDER CLUBS METABOLISM DRUGS DJ FOOD TAX EVASION CLASSES EXCERCISE DRUNK DRIVING SCHOOLS POLLUTION GETTO COMPETITIONS AIR GANG HIP HOP WATER GUNS MOVEMENT GLOBAL WARMING DRUG LORDS MUSIC SOBER DRUG DEALERS ART FOOD COCAINE COMPOSITION MEDICINE RAPE STYLE DOCTOR ROBBERY DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  • 5. RYTHM BODY MURDER CLUBS METABOLISM DRUGS FOOD TAX EVASION DJ EXCERCISE DRUNK DRIVING CLASSES POLLUTION GETTO SCHOOLS AIR GANG COMPETITIONS WATER GUNS HIP HOP GLOBAL WARMING DRUG LORDS MOVEMENT SOBER DRUG DEALERS MUSIC FOOD COCAINE ART MEDICINE RAPE COMPOSITION DOCTOR ROBBERY DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  • 6. RYTHM BODY MURDER CLUBS METABOLISM DRUGS FOOD TAX EVASION DJ EXCERCISE DRUNK DRIVING CLASSES POLLUTION GETTO SCHOOLS AIR GANG COMPETITIONS WATER GUNS HIP HOP GLOBAL WARMING DRUG LORDS MOVEMENT SOBER DRUG DEALERS MUSIC COCAINE ART FOOD RAPE COMPOSITION MEDICINE ROBBERY DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  • 7. RYTHM BODY MURDER CLUBS METABOLISM DRUGS FOOD TAX EVASION DJ DRUNK DRIVING EXCERCISE CLASSES POLLUTION SCHOOLS GETTO AIR COMPETITIONS GANG WATER HIP HOP GUNS GLOBAL WARMING MOVEMENT DRUG LORDS SOBER MUSIC DRUG DEALERS ART FOOD COCAINE COMPOSITION MEDICINE RAPE DANCE HEALTH CRIME BODY HOSPITAL THEFT ENERGY REHAB VIOLENCE PERFORMANCE SHAPE CONVICTS DISCO GYM PRISON 70’S WHOLE FOOODS POVERTY PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  • 8. CLUBS DRUNK DRIVING SOBER LOCATION PROBLEM SOLUTION PROBLEM SPACE DEFINED DESIGN DEVELOPMENT - GROUP 1
  • 9. RESEARCH DESIGN DEVELOPMENT - GROUP 1
  • 10. 37% PROBLEM STATEMENT RESEARCH - DRUNK DRIVING RESEARCH DESIGN DEVELOPMENT - GROUP 1
  • 11. DIE FROM EVERY YEAR17,602 PEOPLE DRINK & DRIVE RELATED ACCIDENTS PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  • 12. 1 BUS FULL OF PEOPLE BLOWING UP THATʼS EVERY DAY... PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  • 13. 4 BOEING JETS CRASHING EVERY MONTH... OR PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  • 14. 6 NINE ELEVEN ATTACKS EACH YEAR... OR PROBLEM STATEMENT DESIGN DEVELOPMENT - GROUP 1
  • 15. ? HOW CAN WE REDUCE THE THREAT DESIGN DEVELOPMENT - GROUP 1
  • 16. RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  • 17. NYC(483)? RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  • 18. RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  • 19. LA(1,509) RESEARCH - LOCATION RESEARCH DESIGN DEVELOPMENT - GROUP 1
  • 20. CLUBS LOCATION RESEARCH - LOCATION DESIGN DEVELOPMENT - GROUP 1
  • 21. WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  • 22. NORMAN WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  • 23. MIKE WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  • 24. MARTHA WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  • 25. LAWRENCE WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  • 26. LOUIS WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  • 27. LINDA WHO IS INVOLVED? PERSONAS DESIGN DEVELOPMENT - GROUP 1
  • 28. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  • 29. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  • 30. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  • 31. USER EXPERIENCE DESIGN DEVELOPMENT - GROUP 1
  • 32. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 33. WEBSITE NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 34. WEBSITE RANDOMIZER NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 35. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 36. BRACELET NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 37. PARTNERSHIPS BRACELET NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 38. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 39. BREATHALYZER NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 40. ? WHICH INCENTIVE WE GIVE THEM NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 41. NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 42. PARTNERSHIPS NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 43. PARTNERSHIPS SPECIAL ENVELOPE NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 44. PARTNERSHIPS SPECIAL ENVELOPE WEB SITE NEEDS & FEATURES DESIGN DEVELOPMENT - GROUP 1
  • 45. WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  • 46. WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  • 47. MAJOR CORPORATIONS LIQUOR COMPANIES WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  • 48. MAJOR CORPORATIONS LIQUOR COMPANIES WHAT IF? DESIGN DEVELOPMENT - GROUP 1
  • 49. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  • 50. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  • 51. PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  • 52. VIDEO USER OF THE EXPERIENCE PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  • 53. VIDEO USER OF WEBSITE THE EXPERIENCE PROTOTYPING FRAMEWORK DESIGN DEVELOPMENT - GROUP 1
  • 54. RANDOMIZER BRACELET WEB SITE DISCOUNT COUPONS T-SHIRT FEATURES COVERED DESIGN DEVELOPMENT - GROUP 1
  • 55. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1
  • 56. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1
  • 57. PROTOTYPE 1 & 2 DESIGN DEVELOPMENT - GROUP 1
  • 58. PROTOTYPE 1 & 2 PROTOTYPE 3 TRANSITION DESIGN DEVELOPMENT - GROUP 1
  • 59. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  • 60. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  • 61. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  • 62. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  • 63. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  • 64. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 65. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 66. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 67. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 68. PROTOTYPE 3 DESIGN DEVELOPMENT - GROUP 1
  • 69. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 70. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 71. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 72. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 73. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 74. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 75. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 76. PROTOTYPE 4 DESIGN DEVELOPMENT - GROUP 1
  • 77. VIDEO WEBSITE Participating Clubs Which bene ts will be o ered? How does it work? How can i redeem my bene ts? Why and who should participate? NEEDS COVERED DESIGN DEVELOPMENT - GROUP 1
  • 78. FUTURE IDEAS DESIGN DEVELOPMENT - GROUP 1
  • 79. SOCIAL NETWORKING DESIGN DEVELOPMENT - GROUP 1
  • 80. LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  • 81. SF LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  • 82. CH SF LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  • 83. CH BO SF LA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  • 84. CH BO SF LA MIA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  • 85. CH BO SF DC LA MIA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  • 86. CH BO SF DC LA DA MIA NATIONAL EXPANSION DESIGN DEVELOPMENT - GROUP 1
  • 87. SHORTCOMINGS & LIMITATIONS DESIGN DEVELOPMENT - GROUP 1
  • 88. http://eclubslist.com/e_club_list_u-z.htm http://losangeles.metromix.com/ http://www.alcoholalert.com/drunk-driving-statistics.html http://www.villalounge.com http://www.laxhollywood.com http://www.dolcegroup.com/lesdeux BIBLIOGRAPHY DESIGN DEVELOPMENT - GROUP 1
  • 89. THANK YOU DESIGN DEVELOPMENT - GROUP 1