Monique Connelly
  Ayse Cueto
   Julian Lee
team project         Start
                      08765 165497-1C




            Ayse
       N00431070


                 ...
idea generation
               Crime
              Health
              Dance
idea generation
                                                                                                          ...
problems
           Child Obesity
problems
Serious Violent Crime Rate in U.S. Schools   Juvenile Crime




     Rate Per 1,000 Students Ages 12-18
problems
Students Threatened or Injured with a Weapon at School area      Unsafe or
                                      ...
personas
Hellen Bleeker     Pedro Sanudo   Denise Caruso   Catalina Piazza   Jamal Raymond
Community Center   Nintendo    ...
Solution
                                 Safe Place
                               Fun element
                          ...
needs vs functions
                                       Pedro Sanudo   Hellen Bleeker   Denise Carruso   Jamal     Catal...
Features
Experience: A system to provide healthy competition, friendship, and a
guidence system to members of Start

1. Pl...
Features
Level System

Brown Box
Odyssey
Pong
Atari
Nintendo
CHI
                           Denise Bleeker
                           Hellen Carruso
                           Mr. Ped...
User Experience
           Everyday around
           3pm, Jamal comes
           out of his school
User Experience
           Jamal wants to
           hang around in his
           neighborhood, but
           its known ...
User Experience
           Jamal likes to play
           video game, but he
           does not have any
           devic...
User Experience
           However, there’s so
           many people waiting
           to play, most of the
           t...
User Experience
                              One day, Jamal
  blah blah blah.... OH!      hears that there’s a
  “project...
User Experience
                 game station x4                Jamal decided to go
                                      ...
User Experience
           Jamal visits the
           “project Start” for the
           first time
User Experience
           As he walks in, the
           staff of “project Start”
           recognizes that
           J...
User Experience
           After a quick
           registration process,
           Jamal gets his
           project sta...
User Experience
           Now Jamal can play
           the games he wants
           anytime under safe
           envir...
User Experience
           He decided to play
           wii fit and plays with
           the one at the same
           ...
User Experience
           Jamal makes more
           and mote social
           connections as he
           comes to pr...
User Experience
           As Jamal earns
           1,000 points, he
           calls a showdown to
           move to th...
User Experience
           Jamal beats the
           opponent and he
           gets cheered up by
           his friends...
User Experience
           With his 500 “food
           dollar” he decides to
           celebrate with his
           fr...
User Experience
           Jamal really enjoys
           the whole experience
           at the project Start,
          ...
Prototyping Framework
ID cards
Blue prints
Brochure
Model mock up
Press kit
Prototype I
                                                                ID cards
     Bob Smith
     N00000009




   ...
Prototype II
           cooking mama station
                                                                           Bl...
Prototype III
                Brochure
Prototype IIII
            Model mock up
Prototype V
              Press kit
Finalizing Prototype
ID cards
Pre-fab model
Video clip of experience
Final Prototype I
                ID card
Final Prototype II
                 game station x4                Pre-fab model




                                    r...
Final Prototype II
               Pre-fab model
Final Prototype III
                 Video clip
Future Ideas
                      could team up with with                    to create a program to be set-up

inside hos...
Future Ideas
               could team up with                        to set-up an arena at the camp for
troubled youth.

...
Future Ideas
Games
Once Project Start gains a a certain level of prestige, Nintendo could possibly create games
specifical...
Shortcomings
o Limited space for the set up

o Since users interact with their virtual characters, the program may
not fos...
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Project Start Gaming Environment

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A system to provide healthy competition, friendship, and a guidance system to members of Project Start. By Parsons Design + Management students: Monique Connelly, Ayse Cueto, and Julian Lee

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Project Start Gaming Environment

  1. 1. Monique Connelly Ayse Cueto Julian Lee
  2. 2. team project Start 08765 165497-1C Ayse N00431070 N00000008 792 Monique N00345583 This is a mambership identification card of Project Start game community. Its use is governed by Project Start regulations and it must be carried at all times while on the property. the Startcard is non-transferable and must be surrendered upon demand. If found, please mail to: Project start, 65 Fifth Ave., Room MZ101, New York, NY 10003. For lost, stolen or possible unauthorized use of the card, please contact either the Project Start Registrar 212.229.3213 or Public Safety 212.229.7001 Julian N00445258
  3. 3. idea generation Crime Health Dance
  4. 4. idea generation Video game Community center Music Expression Wii STREET FAIR Is this going to be appealing? Competition DDR Video Dance Festival Healthy lifestyle Culture DANCE is it possible to get sponsers from these game companies? safe environment Game Thwhich community centers? Persona? era HEALTH who do we target? How can we attract multi distribution? Where can we place this event? spirit Healthier for teenagers Appeal ph Street Fair body y How can we raise the fund? Discipline Community CLUB STREET how can these three be connected? Event Dance what could be the prize for the event? street Center Medicine ALCHOHOL competition city DEA Disease how can this be helpful to lower the crime rate? ple peo Execution? TH how many community centers? DRUG involve would this effective to lower the crime rate? How do we make this competition? what is the trend now? CRIME IS this helpful as a theraphy or treatment? Are we on the track? Music Culture
  5. 5. problems Child Obesity
  6. 6. problems Serious Violent Crime Rate in U.S. Schools Juvenile Crime Rate Per 1,000 Students Ages 12-18
  7. 7. problems Students Threatened or Injured with a Weapon at School area Unsafe or unavailable community environment
  8. 8. personas Hellen Bleeker Pedro Sanudo Denise Caruso Catalina Piazza Jamal Raymond Community Center Nintendo Whole Food Student Student
  9. 9. Solution Safe Place Fun element Healthy food + Social gathering = Pre fabricated set up
  10. 10. needs vs functions Pedro Sanudo Hellen Bleeker Denise Carruso Jamal Catalina (Nintendo) (Community (Whole Foods) Raymond Piazza Center) Attract new members and customers Safe environment to spend time and engage in social activities Create positive brand image through social responsibility Provide a safe environment for users Interaction with peers using newest gaming technologies
  11. 11. Features Experience: A system to provide healthy competition, friendship, and a guidence system to members of Start 1. Playing the games must be fair, members should only play with others at their own experience level 2. Levels must be organized and have catchy names 3. Members must have incentive to keep playing, a goal to look forward to 4. Members must have a support and guidence system 5. When they feel comfortable, ready, and have earned enough points members must have an oppurtunity to challenge a peer to a showdown in order to move up in experience level
  12. 12. Features Level System Brown Box Odyssey Pong Atari Nintendo
  13. 13. CHI Denise Bleeker Hellen Carruso Mr. Pedro Sanudo Y User Experience o Regional PR Director, Whole Food Market center o Marketing Director of Harlem Community Program coordinator, Nintendo U.S. LD O ESIT o Needs: method to evoke program to attract teenagers o Needs: growing numberschildren the store New “wowable” in domestic sales : o Wants: all pdemographic of peopleshop atvendor: Food o Wants: great tcommute to comelow cost PR ity More brand image with to the Whole por unity: n d” O ” Opportu “Dance Dance “Dance Dance ” Provide safe environ video game video game EENAGEB S BCRIM SAFE ENVIRONME O E IT $$$ Educate teenagers a $$$o $$$ “w Ki-chul Cha D el Reid wii $ a,b $$$ Piazza Catalina $ $w$ waya$$$$ living drog of L lo ge”op fit, Age: 17 (11th Grade) Age: 9 (3th Grade) I Background Background coo bra School: P.S. 152 Queens School Y School: High School of Fashion Industry nd ipod r nm 225 W 24th St 75-02 162nd St Flushing, NY 11366 kin d ,im and often comes to the city to break dance with New York, NY 10011 H Address: 35-44 166th St Hea gProvidee environment ppl as Union Square. When he can’t find a group of Address: 111 Worth St, Apt. 8E Flushing, NY 11366 ag er he often does not have many opportunities or New York, NY 10011 Family: Father, Mother, 2 Brother and 1 Sister Family: Father, Mother lthy mam practice. Although he has a great interest in video Hobby: Computer Game, Math, and Physics ot own any gaming consoles. He is a big fan of Hobby: Dance, Shopping, Drawing $$ C Dream: Professional gamer or Scientist on and Nintendo Wii. Dream: Fashion Designer Character: Competitive, number oriented, sensitive video games such as these with friends is a fun Character: Competitive, Organized, Active foo a, e Likes: Computer games, video games, and math exam uch like dancing together in a troop. Likes: Flamingo dance , Clothes, shoes, Dislikes: Sports, any kinds of out door activity dance in his neighborhood because it is local drug Latin Music, Gellato teenagers to socializ Favorite place in the city: His house where his compute afe and unpleasant. d tc. community center would give Michael and his ds a place to not only dance but but also socialize. is a place where they can come and engage in Dislikes: Metro Favorite place in the city: Union Square, SoHo, 5th Ave Favorite Color: Pink Role model: Frida Gianini of Gucci X-box, PS3, and recent X-mas present Wii at Favorite Color: Green Role model: Einstein ive activities that would keep them off of the Benefit of the opportunity: Possibly address her to the healthier eating habit Benefit of the opportunity: make him more outgoing as well as give her a space to dance w/ friends other expose him more to the soc than going to illegal place for the teens like her. WITH a tint of FUN n give him more time to hang getting healthier as he get and excercise through danc
  14. 14. User Experience Everyday around 3pm, Jamal comes out of his school
  15. 15. User Experience Jamal wants to hang around in his neighborhood, but its known for crime and he concerns about his safety
  16. 16. User Experience Jamal likes to play video game, but he does not have any device at his place. So when he has free time, he goes to the GameStop to play his favorite games. He also enjoys the social environment there
  17. 17. User Experience However, there’s so many people waiting to play, most of the time he just waits there and doesn’t get a chance to actually play
  18. 18. User Experience One day, Jamal blah blah blah.... OH! hears that there’s a “project Start” is in our new game station community called “project Start” center! in his local community center
  19. 19. User Experience game station x4 Jamal decided to go check this new thing called “project Start” at his local community center registrar Showdown stage community couch snack bar game station x6
  20. 20. User Experience Jamal visits the “project Start” for the first time
  21. 21. User Experience As he walks in, the staff of “project Start” recognizes that Jamal is new, greets him and explains the system of “project Start”
  22. 22. User Experience After a quick registration process, Jamal gets his project start membership card
  23. 23. User Experience Now Jamal can play the games he wants anytime under safe environment
  24. 24. User Experience He decided to play wii fit and plays with the one at the same level as him. Jamal enjoys the healthy competition and social environment project Start presents
  25. 25. User Experience Jamal makes more and mote social connections as he comes to project Start more frequently.
  26. 26. User Experience As Jamal earns 1,000 points, he calls a showdown to move to the upper level. Usually when there is a showdown, all the others gather around and watch
  27. 27. User Experience Jamal beats the opponent and he gets cheered up by his friends as he moves up a level and gets 500 “food dollars”
  28. 28. User Experience With his 500 “food dollar” he decides to celebrate with his friend by ordering pizza (20food dollar) from the Whole Food snack bar
  29. 29. User Experience Jamal really enjoys the whole experience at the project Start, and he’s also very happy that he now has a safe environment to hang around with his friends. He can’t wait to eventually become a mentor and hopefully get a nintendo DS
  30. 30. Prototyping Framework ID cards Blue prints Brochure Model mock up Press kit
  31. 31. Prototype I ID cards Bob Smith N00000009 N00000009 Bob Smith N00000009 Brown Box Nintendo Odyssey Erica Hoerl N0000008 Erica Hoerl N00000008 Pong Atari Atari
  32. 32. Prototype II cooking mama station Blue Prints ouch yc snacks showdown stage n it u m co m showdown screens register wii fit station cooking mama
  33. 33. Prototype III Brochure
  34. 34. Prototype IIII Model mock up
  35. 35. Prototype V Press kit
  36. 36. Finalizing Prototype ID cards Pre-fab model Video clip of experience
  37. 37. Final Prototype I ID card
  38. 38. Final Prototype II game station x4 Pre-fab model registrar Showdown stage community couch snack bar game station x6
  39. 39. Final Prototype II Pre-fab model
  40. 40. Final Prototype III Video clip
  41. 41. Future Ideas could team up with with to create a program to be set-up inside hospitals. Games created for the system could replace Wii Fit in a compact version of the arena. would be beneficial to as it would create a fun and encouraging environment for children with cerebral palsy to interact with one another, while still practicing their physical therapy.
  42. 42. Future Ideas could team up with to set-up an arena at the camp for troubled youth. The system would be for the most part, similar to what is setup in community center, but differ in the fact that it would be a 'fast-track' version. Because is a weekend camp, the points needed to call a showdown would be modified to fit a one day schedule. So users could experience the entire system, showdowns, gaming, and levels in a 5 hour period. would be beneficial to as it would teach troubled youth about healthy competition and encourage friendship, promote technology, and fun.
  43. 43. Future Ideas Games Once Project Start gains a a certain level of prestige, Nintendo could possibly create games specifically for the project. Games which addressed the specific needs of users while still being technologically advanced and fun.
  44. 44. Shortcomings o Limited space for the set up o Since users interact with their virtual characters, the program may not foster the social skills and interaction initially intended o Malfunction ofgaming systems and consoles o Parents may not be keen on sending their child to a program based on video games o Nature of competition may cause fights amongst users o May become over run with users because it is a free service

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