Skill Sets for CI Practitioners in Asia

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Presentation to the Singapore SCIP Chapter in Dec 2010.

Presentation to the Singapore SCIP Chapter in Dec 2010.

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  • 1. 1
    The Required Skill Set and Knowledge Base to Conduct CI in Asia PacificDan McHugh – Presented to Singapore SCIP Chapter Dec 2010
  • 2. Agenda
    Why CI?
    How I got my job @ MSA
    Information – Build the lens
    Analysis – Your day-to-day grind
    Insight – Not just about what you know
    Execution
    Pitfalls in Asia – We’re all Expatriates in a global economy
  • 3. Why CI?
    What it offers
    • Opportunity to be curious
    • 4. Both strategic and tactical when implemented correctly
    • 5. Constant learning environment (Techniques & Knowledge)
    • 6. Agenda setting
    • 7. People focused
    Mind-set fit
    Negative
    Positive
  • How I got my job @ MSA
  • 18. Information – Build the lens
    What's:
    External
    • Social & Demographic statistics & commentary
    • 19. Financials (you and your competitors)
    • 20. Peers and observers
    Internal
    • Product marketing
    • 21. PR communications
    • 22. Sales figures (historical& forecast)
    How's:
    • Read-Read-Read
    • 23. RSS (Google Reader!)
    • 24. 3rd Party Data Vendors (Reuters , etc)
    • 25. Government agencies
    • 26. Industry bodies & analysts
    • 27. Industry events & Social networking
  • Analysis – Your day-to-day grind
    What's:
    • Be able to read (& understand) a P&L
    • 28. CI Process
    • 29. Excel based analysis (Pivot tables, IF statements)
    • 30. War Gaming
    • 31. Scenario Planning (Stalking Horse)
    • 32. Management Techniques (BCG Matrix)
    • 33. CI Techniques (Porters 5 Forces)
    How's:
    • SCIP 
    • 34. Do an MBA or better yet – University library
    • 35. Amazon.com or your local bookstore
    • 36. Bing.com
    • 37. Your peers
  • Insight – Not just about what you know
    What's:
    • A sustained or well-differentiated businessadvantage
    How's:
    • Connections
    • 38. Collaboration
    • 39. Iterative (in most cases)
    • 40. Mockingbird
  • PEST Analysis – The Lens
  • 41. Wrap that all up in execution
  • 42. Pitfalls for CI Practitioners in Asia
     
  • 43. THANK YOU!
    email: dan_mch@hotmail.com
    twitter: dan_mchugh
    http://compete.wordpress.com