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Skill Sets for CI Practitioners in Asia
 

Skill Sets for CI Practitioners in Asia

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Presentation to the Singapore SCIP Chapter in Dec 2010.

Presentation to the Singapore SCIP Chapter in Dec 2010.

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    Skill Sets for CI Practitioners in Asia Skill Sets for CI Practitioners in Asia Presentation Transcript

    • 1
      The Required Skill Set and Knowledge Base to Conduct CI in Asia PacificDan McHugh – Presented to Singapore SCIP Chapter Dec 2010
    • Agenda
      Why CI?
      How I got my job @ MSA
      Information – Build the lens
      Analysis – Your day-to-day grind
      Insight – Not just about what you know
      Execution
      Pitfalls in Asia – We’re all Expatriates in a global economy
    • Why CI?
      What it offers
      • Opportunity to be curious
      • Both strategic and tactical when implemented correctly
      • Constant learning environment (Techniques & Knowledge)
      • Agenda setting
      • People focused
      Mind-set fit
      Negative
      Positive
      • Pragmatic
      • Cautious
      • Risk adverse
      • Overstate threats
      • Understate strengths
      • Market protection
      • Empowering
      • Enthusiastic
      • Understate threats
      • Overstate strengths
      • Opportunity seeking
    • How I got my job @ MSA
    • Information – Build the lens
      What's:
      External
      • Social & Demographic statistics & commentary
      • Financials (you and your competitors)
      • Peers and observers
      Internal
      • Product marketing
      • PR communications
      • Sales figures (historical& forecast)
      How's:
      • Read-Read-Read
      • RSS (Google Reader!)
      • 3rd Party Data Vendors (Reuters , etc)
      • Government agencies
      • Industry bodies & analysts
      • Industry events & Social networking
    • Analysis – Your day-to-day grind
      What's:
      • Be able to read (& understand) a P&L
      • CI Process
      • Excel based analysis (Pivot tables, IF statements)
      • War Gaming
      • Scenario Planning (Stalking Horse)
      • Management Techniques (BCG Matrix)
      • CI Techniques (Porters 5 Forces)
      How's:
      • SCIP 
      • Do an MBA or better yet – University library
      • Amazon.com or your local bookstore
      • Bing.com
      • Your peers
    • Insight – Not just about what you know
      What's:
      • A sustained or well-differentiated businessadvantage
      How's:
      • Connections
      • Collaboration
      • Iterative (in most cases)
      • Mockingbird
    • PEST Analysis – The Lens
    • Wrap that all up in execution
    • Pitfalls for CI Practitioners in Asia
       
    • THANK YOU!
      email: dan_mch@hotmail.com
      twitter: dan_mchugh
      http://compete.wordpress.com