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Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
Skill Sets for CI Practitioners in Asia
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Skill Sets for CI Practitioners in Asia

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Presentation to the Singapore SCIP Chapter in Dec 2010.

Presentation to the Singapore SCIP Chapter in Dec 2010.

Published in: Business
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  1. 1<br />The Required Skill Set and Knowledge Base to Conduct CI in Asia PacificDan McHugh – Presented to Singapore SCIP Chapter Dec 2010<br />
  2. Agenda<br />Why CI?<br />How I got my job @ MSA<br />Information – Build the lens<br />Analysis – Your day-to-day grind<br />Insight – Not just about what you know<br />Execution<br />Pitfalls in Asia – We’re all Expatriates in a global economy<br />
  3. Why CI?<br />What it offers<br /><ul><li>Opportunity to be curious
  4. Both strategic and tactical when implemented correctly
  5. Constant learning environment (Techniques & Knowledge)
  6. Agenda setting
  7. People focused</li></ul>Mind-set fit<br />Negative<br />Positive<br /><ul><li>Pragmatic
  8. Cautious
  9. Risk adverse
  10. Overstate threats
  11. Understate strengths
  12. Market protection
  13. Empowering
  14. Enthusiastic
  15. Understate threats
  16. Overstate strengths
  17. Opportunity seeking</li></li></ul><li>How I got my job @ MSA<br />
  18. Information – Build the lens<br />What's:<br />External<br /><ul><li>Social & Demographic statistics & commentary
  19. Financials (you and your competitors)
  20. Peers and observers</li></ul>Internal<br /><ul><li>Product marketing
  21. PR communications
  22. Sales figures (historical& forecast)</li></ul>How's:<br /><ul><li>Read-Read-Read
  23. RSS (Google Reader!)
  24. 3rd Party Data Vendors (Reuters , etc)
  25. Government agencies
  26. Industry bodies & analysts
  27. Industry events & Social networking</li></li></ul><li>Analysis – Your day-to-day grind <br />What's:<br /><ul><li>Be able to read (& understand) a P&L
  28. CI Process
  29. Excel based analysis (Pivot tables, IF statements)
  30. War Gaming
  31. Scenario Planning (Stalking Horse)
  32. Management Techniques (BCG Matrix)
  33. CI Techniques (Porters 5 Forces)</li></ul>How's:<br /><ul><li>SCIP 
  34. Do an MBA or better yet – University library
  35. Amazon.com or your local bookstore
  36. Bing.com
  37. Your peers</li></li></ul><li>Insight – Not just about what you know<br />What's:<br /><ul><li>A sustained or well-differentiated businessadvantage</li></ul>How's:<br /><ul><li>Connections
  38. Collaboration
  39. Iterative (in most cases)
  40. Mockingbird</li></li></ul><li>PEST Analysis – The Lens<br />
  41. Wrap that all up in execution<br />
  42. Pitfalls for CI Practitioners in Asia<br /> <br />
  43. THANK YOU!<br />email: dan_mch@hotmail.com<br />twitter: dan_mchugh<br />http://compete.wordpress.com<br />

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