Skill Sets for CI Practitioners in Asia
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Skill Sets for CI Practitioners in Asia

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Presentation to the Singapore SCIP Chapter in Dec 2010.

Presentation to the Singapore SCIP Chapter in Dec 2010.

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Skill Sets for CI Practitioners in Asia Skill Sets for CI Practitioners in Asia Presentation Transcript

  • 1
    The Required Skill Set and Knowledge Base to Conduct CI in Asia PacificDan McHugh – Presented to Singapore SCIP Chapter Dec 2010
  • Agenda
    Why CI?
    How I got my job @ MSA
    Information – Build the lens
    Analysis – Your day-to-day grind
    Insight – Not just about what you know
    Execution
    Pitfalls in Asia – We’re all Expatriates in a global economy
  • Why CI?
    What it offers
    • Opportunity to be curious View slide
    • Both strategic and tactical when implemented correctly View slide
    • Constant learning environment (Techniques & Knowledge)
    • Agenda setting
    • People focused
    Mind-set fit
    Negative
    Positive
    • Pragmatic
    • Cautious
    • Risk adverse
    • Overstate threats
    • Understate strengths
    • Market protection
    • Empowering
    • Enthusiastic
    • Understate threats
    • Overstate strengths
    • Opportunity seeking
  • How I got my job @ MSA
  • Information – Build the lens
    What's:
    External
    • Social & Demographic statistics & commentary
    • Financials (you and your competitors)
    • Peers and observers
    Internal
    • Product marketing
    • PR communications
    • Sales figures (historical& forecast)
    How's:
    • Read-Read-Read
    • RSS (Google Reader!)
    • 3rd Party Data Vendors (Reuters , etc)
    • Government agencies
    • Industry bodies & analysts
    • Industry events & Social networking
  • Analysis – Your day-to-day grind
    What's:
    • Be able to read (& understand) a P&L
    • CI Process
    • Excel based analysis (Pivot tables, IF statements)
    • War Gaming
    • Scenario Planning (Stalking Horse)
    • Management Techniques (BCG Matrix)
    • CI Techniques (Porters 5 Forces)
    How's:
    • SCIP 
    • Do an MBA or better yet – University library
    • Amazon.com or your local bookstore
    • Bing.com
    • Your peers
  • Insight – Not just about what you know
    What's:
    • A sustained or well-differentiated businessadvantage
    How's:
    • Connections
    • Collaboration
    • Iterative (in most cases)
    • Mockingbird
  • PEST Analysis – The Lens
  • Wrap that all up in execution
  • Pitfalls for CI Practitioners in Asia
     
  • THANK YOU!
    email: dan_mch@hotmail.com
    twitter: dan_mchugh
    http://compete.wordpress.com