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Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
Webtrends Review
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Webtrends Review

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  • 1. Introduction Company Overview Product Overview Product DemoIndustry Comparisons Cost Webtrends Implementation Nathan Elmenhurst Kali Elmenhurst Conclusion Cara South Y Le
  • 2. Introduction Company Overview Company Background Product Overview • Founded in 1993 by Glen Boyd and Eli Product Demo ShapiroIndustry Comparisons • Headquartered in Portland, Oregon Cost • IPO in 1999, acquired by NetIQ in Implementation 2001 for 1.1 billion, sold to Francisco Conclusion Partners for 94 million in 2005 • In 2007, dramatic change in management resulting in CEO and 3 VPs being asked to resign
  • 3. Introduction Company Overview Acquisitions Product Overview • ClickShift (automated optimization Product Demo solution company) in 2006Industry Comparisons • Widermile (testing and targeting Cost company) in 2009 Implementation • Transpond (maker of social microsites Conclusion and applications) in 2010 • Reinvigorate (maker of web analytics solution via heat-mapping) in 2011
  • 4. Introduction Company Overview Products/Services Portfolio Product Overview • Digital Measurement Product Demo (Website, Collaboration, Social, Mobile, MIndustry Comparisons ulti-Channel) • Conversion Optimization (across multiple Cost platforms and industries) Implementation • Campaign Optimization (Facebook and Ad Conclusion Spend) • Collaboration Optimization (Intranet and CRM Exchange) • Services (Implementation and Training)
  • 5. Introduction Company Overview Solutions Product Overview • Digital Measurement Product Demo • Multichannel measurement capabilitiesIndustry Comparisons • Heat maps • Social measurement Cost • Mobile measurement Implementation • Conversion Optimization Conclusion • Optimization for retail, banking, travel, mobile, site, and social • Campaign Optimization • Facebook campaigns • Facebook advertising • Ad spent optimization
  • 6. Introduction Company Overview Solutions (Cont.) • Collaboration Optimization Product Overview • SharePoint for intranet Product Demo • Social enterprise • CRM exchangeIndustry Comparisons • Services Cost • Implementation services • Experts on retainer Implementation Available Retainers Conclusion • Strategic Consultant • Admin OnDemand • Technical Consultant OnDemand • Optimization Consultant • Search Analyst • App Creation • Social Marketing Optimization • Training courses
  • 7. Introduction Company Overview Product Demonstration Product Overview Product Demo Heat map demoIndustry Comparisons Streams Demo Cost Implementation Conclusion
  • 8. Introduction Industry Comparisons Company Overview  Webtrends in Industry top Product Overview ten Product Demo  Competitive listed as # 3  Lower ratings for keyIndustry Comparisons functionality w/events, Cost  visitor details and file exporting in comparison Implementation Conclusion http://web-analytics-review.toptenreviews.com/webtrends-review.html
  • 9. Introduction Comparison WebTrends Vs. Google Analytics Products Category Advantages Disadvantages Company Overview Number of page views site receives. Estimated cost WebTrends Cost in the $10,000s Product Overview Use Larger Business, Big Data analysis Product more robust and customizable; many Capabilities high end capabilities Product Demo Data Collection Javascript tagging or read from log filesIndustry Comparisons web logs to analyze the data;track all content in Data Analysis website such as JPEG, PDF, FLASH Cost Collects data and hosts it; also host on Data Security customers servers Implementation Time to Implement More complex install; greater time to install Conclusion Google Analytics Cost Free Use Primarily for smaller use, such as personal web sites Capabilities Not customizable Data Collection Javascript tagging Piece of java script embedded into a web page (cant Data Analysis track JPEG, GIF, PDF, FLASH Files) Data Security Collects data and hosts it Time to Implement Very easy to implement Summary: If all you need to know about your site is how many visitors go to different pages in your site, then Google is all you need and the price is right. If you need to do things like segment your visitors in different ways, perform analysis across domains that you own, or perform other advanced analysis, then you need to go with a solution such as WebTrends www.webmasterworld.com/forum39/4280.htm
  • 10. Introduction Cost Company Overview  Webtrends is a paid service (others: Product Overview Clicktracks , Hitbox); dependent on number of page views site receives Product DemoIndustry Comparisons  Higher end use, potential cost in the $ 100,000s Cost  Google Analytics is free in the Implementation market Conclusion  Decide on what you need to use a web analytic tool to do Total Ownership Calculator: WebTrends http://webtrends.com/solutions/digital-measurement/total-cost-of- ownership-calculator-app
  • 11. Introduction System Requirements Company Overview Product Overview • Varies based on page views • Small Analytics: Product Demo • Up to 5 million page views per day • 4+ serversIndustry Comparisons • Medium Analytics: Cost • 5-30 million page views per day • 9+ servers Implementation • Large Analytics: • Over 30 million page views per day Conclusion • 9+ servers • Servers • Windows Server 2008 • Microsoft SQL Server • Microsoft .NET 3.5 Framework
  • 12. Introduction System Architecture Company Overview Product Overview • Distributed Architecture • Requires: Product Demo • Central ServerIndustry Comparisons • Webtrends Analytics Server • Event Database Loader Server Cost • Visitor Data Mart Database Server • Scales based on applications and traffic Implementation • Each Server has slightly different requirements Conclusion
  • 13. Introduction System Architecture Company Overview Product Overview Product DemoIndustry Comparisons Cost Implementation Conclusion
  • 14. Introduction System Installation Company Overview Product Overview • Install requires a step by step guide to be followed “exactly” • Estimated at an hour to install Webtrends Product Demo Analytics, longer for Visitor Data Mart • Includes screenshotsIndustry Comparisons • Other features are simpler to install Cost • Recommended optimizing after install • Backup configuration must be done after install Implementation • Ranges from built in redundancy to complete mirror • Can enable Secure Sockets Layer (SSL) through Administration Conclusion Tools
  • 15. Introduction Support Company Overview Product Overview • Very well written online documentation • Includes: Product Demo • Release NotesIndustry Comparisons • System Requirements • 10+ User Guides Cost • Training Courses • Educational Guides Implementation • Knowledge Base Conclusion • User Forums • White Papers • Guides • Playbooks • On Demand Webinars
  • 16. Introduction Support Company Overview Product Overview • Company Support • Online Support Center Product Demo • Essential CareIndustry Comparisons • Four Named Contacts • Required with initial purchase Cost • Additional Support Services Implementation • Enterprise Proactive Services Conclusion • Remote Upgrade Service • Data Quality Assessment • Certification Training Programs
  • 17. Introduction Questions? Company Overview Product Overview Product DemoIndustry Comparisons Cost Implementation Conclusion
  • 18. Introduction Sources Company Overview • Webtrends Documentation: www.help.webtrends.com Product Overview Product DemoIndustry Comparisons Cost Implementation Conclusion

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