Future of new media

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Presentation at NASSCOM India Leadership Forum - Feb 13 2014 - Mumbai

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Future of new media

  1. 1. FUTURE OF NEW MEDIA Satyan Gajwani @satyangajwani
  2. 2. 45,000,000 monthly unique visitors the largest Indian digital group TIMES INTERNET Google Analytics
  3. 3. 1,000,000,000 monthly page views TIMES INTERNET comScore
  4. 4. TIMES INTERNET
  5. 5. 4 THINGS YOU NEED TO KNOW
  6. 6. 1. ADS ARE CHANGING
  7. 7. MORE CHOICES, LESS TIME
  8. 8. SMARTER ADS
  9. 9. ü  Homepage interstitial innovation ü  10 MM impressions + all users who clicked the innovation - show a banner for <5 times in next 30 days; all major sites in India + target gadget lovers, gamers on Times Network and Facebook news feed + target gadget lovers on their mobiles, whenever they are within 1km of a mall SMARTER ADS
  10. 10. ADS YOU HATE
  11. 11. ADS YOU LOVE
  12. 12. ADS YOU LOVE
  13. 13. 1. ADS ARE CHANGING PRETTY GOOD DOESN’T CUT IT
  14. 14. 2. MOBILE IS THE NEW PC >
  15. 15. 35% of visits = 48% of pages viewed MORE, FASTER
  16. 16. Average time on Mobile 1 = 3 Average time on Web SHORT BUT FREQUENT
  17. 17. Rank #1 #2 #3 #4 #5 #6 #15 #20 #24 #33 #37 #39 #44 City Varanasi Palakkad Visakhapatnam Solapur Nanded Vadodara Srinagar Hyderabad Bangalore Mumbai New  Delhi Thane Gurgaon Mobile  Engagement  Index 2.40 1.95 1.95 1.79 1.73 1.62 1.32 1.11 1.01 0.95 0.87 0.85 0.74 Web  Engagement  Index 0.80 0.51 0.75 0.80 0.82 1.08 0.68 0.87 1.00 1.16 0.98 0.90 1.22 HIGHER ENGAGEMENT IN TIER 2s
  18. 18. Mobile visits peak late evenings Web visits peak during the day TIMING MATTERS
  19. 19. A DAILY HABIT
  20. 20. ALL ABOUT SPEED
  21. 21. 2. MOBILE IS THE NEW PC >
  22. 22. 3. YOU DON’T OWN YOUR BRAND
  23. 23. HONEST SLOGANS
  24. 24. HONEST SLOGANS
  25. 25. HONEST SLOGANS
  26. 26. A BAD VIRAL
  27. 27. SAVE THE WHALES
  28. 28. SAVE THE WHALES
  29. 29. SAVE THE WHALES
  30. 30. SAVE THE WHALES
  31. 31. SAVE THE WHALES
  32. 32. HAVE A LITTLE FUN
  33. 33. 3. YOU DON’T OWN YOUR BRAND SO BE REAL AND LET GO!
  34. 34. 4. YOUR BRAND: THE NEXT MEDIA CO
  35. 35. A SIMPLE PROCESS
  36. 36. BLURRED LINES
  37. 37. 4. YOUR BRAND: THE NEXT MEDIA CO
  38. 38. THE FUTURE OF NEW MEDIA? SMART
  39. 39. THE FUTURE OF NEW MEDIA? FAST
  40. 40. THE FUTURE OF NEW MEDIA? IMPULSIVE
  41. 41. THE FUTURE OF NEW MEDIA? REAL
  42. 42. THE FUTURE OF NEW MEDIA? YOU
  43. 43. Thanks for listening, @satyangajwani

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