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Why should India care about digital?
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Why should India care about digital?

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My Keynote presentation on 14th March 2014, at FICCI Frames 2014 in Powai.

My Keynote presentation on 14th March 2014, at FICCI Frames 2014 in Powai.


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  • 1. WHY SHOULD INDIA CARE ABOUT DIGITAL? Satyan Gajwani @satyangajwani
  • 2. WORTH THE HEADACHE?
  • 3. NOT REALLY A BUSINESS?
  • 4. REALITY COMPANY MKT CAP ZEE ENTERTAIN 29,460 Cr SUN TV 15,553 Cr DB CORP 5,689 Cr DISH TV 5,384 Cr TV18 3,945 Cr HATHWAY 3,768 Cr JUSTDIAL 11,335 Cr INFOEDGE 6,226 Cr MAKEMYTRIP 5,709 Cr
  • 5. Digital will be the largest driver of growth in media in next 10 years
  • 6. Content TV Channel Cable / Satellite Consumer TRADITIONAL MEDIA
  • 7. Content Platform Pipe Consumer DIGITAL: NOT THAT DIFFERENT
  • 8. So what’s the real difference?
  • 9. Content TV Channel Cable / Satellite Consumer THE REAL DIFFERENCE Content Platform Telco / Broadband Consumer 5-10 providers / genre 1000s of providers 3-6 channels / genre 100s of platforms Cost: as low as Rs 500 / clip Cost: as low as Rs 10L to launch TELEVISION DIGITAL
  • 10. Competition breeds innovation
  • 11. Content Platform Pipe Consumer
  • 12. INNOVATION
  • 13. INNOVATION
  • 14. Content Platform Pipe Consumer
  • 15. INNOVATION
  • 16. INNOVATION
  • 17. INNOVATION
  • 18. INNOVATION
  • 19. INNOVATION
  • 20. INNOVATION
  • 21. INNOVATION
  • 22. INNOVATION
  • 23. Competition Innovation Engagement Revenue
  • 24. 50,000,000 monthly unique visitors TIMES INTERNET the largest Indian digital group Google Analytics
  • 25. TIMES INTERNET
  • 26. GAANA 2014 7.5 million monthly users 1 billion streams
  • 27. DEVELOPER.GAANA.COM
  • 28. AN APP STORE FOR DEVELOPERS
  • 29. AN APP STORE FOR DEVELOPERS SOUNDWAVE Social music discovery SONGQUEST Quizzes and Gaming CHORUSPLAY Social Jukebox DATING KIDS MUSIC
  • 30. EVERYONE BENEFITS Content Platform Telco / Broadband Consumer
  • 31. So how do we get there?
  • 32. SUPPORTIVE CONTENT PARTNERSHIPS
  • 33. •  Access restrictions •  Onerous contracts •  Unrealistic MGs •  Long negotiations •  Short-term attitude STIFLE INNOVATION
  • 34. NON-NEUTRAL PIPES Content Platform Telco / Broadband Consumer
  • 35. BAD BUSINESS DECISION
  • 36. DANGERS OF NON-NEUTRAL PIPES
  • 37. FREE FLOW OF INFORMATION Information is the currency of democracy. ~ Thomas Jefferson
  • 38. CREATE THE ECOSYSTEM, NOT THE PRODUCT
  • 39. POSSIBILITIES ARE INCREDIBLE
  • 40. POSSIBILITIES ARE INCREDIBLE
  • 41. EVERYONE WINS
  • 42. LET’S EMBRACE THE NEXT WAVE, TOGETHER
  • 43. Competition Innovation Engagement Revenue .(and )  
  • 44. Thanks for listening, @satyangajwani