Opportunities in India's Digital Media Ecosystem

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Opportunities in India's Digital Media Ecosystem

  1. 1. OPPORTUNITIES IN INDIA’S DIGITAL MEDIA ECOSYSTEM Satyan Gajwani
  2. 2. KEEP CALM AND LISTEN TO THE DISCLAIMER
  3. 3. THE DISRUPTION HAS JUST BEGUN!
  4. 4. BOOKS
  5. 5. MOVIES & TV SHOWS
  6. 6. MUSIC
  7. 7. NEWS
  8. 8. PHONE CALLS
  9. 9. OLD HABIT + MORE VALUE = NEW HABIT
  10. 10. BUT THOSE WERE THE OBVIOUS ONES!
  11. 11. COUPONS
  12. 12. HOW-TO GUIDES
  13. 13. SCRAPBOOKING
  14. 14. SPIRITUAL DISCOURSE
  15. 15. THERE IS MUCH MORE DISRUPTION TO BE DONE!
  16. 16. LOW BANDWIDTH
  17. 17. BANDWIDTH METER LOW BANDWIDTH
  18. 18. LOCAL APP DISTRIBUTION LOW BANDWIDTH
  19. 19. PRICE SENSITIVE USERS THE PRICE IS RIGHT!
  20. 20. LOW AVERAGE BALANCE THE PRICE IS RIGHT!
  21. 21. FEAR OF COMMITMENT THE PRICE IS RIGHT!
  22. 22. AND IF NOT, DOOR #2 THE PRICE IS RIGHT!
  23. 23. WHERE DO I PAY?
  24. 24. MAKE ME SMARTER
  25. 25. THE NEW ADVERTISING PARADIGM
  26. 26. QUANTITATIVE   QUALITATIVE   THE ADVERTISING LANDSCAPE
  27. 27. QUANTITATIVE   QUALITATIVE   THE ADVERTISING LANDSCAPE
  28. 28. SOLUTIONS, NOT SPOTS
  29. 29. SOLUTIONS, NOT SPOTS
  30. 30. SOLUTIONS, NOT SPOTS
  31. 31. USING INTELLIGENCE
  32. 32. THE NATIVE ADVERTISER
  33. 33. THE NATIVE ADVERTISER
  34. 34. QUANTITATIVE   NATIVE ADVERTISING   QUALITATIVE   THE ADVERTISING LANDSCAPE
  35. 35. A PLATFORM WITHOUT PURPOSE
  36. 36. STICKERS!!!!!!!!!!!!!!!!!!!!!!!!!
  37. 37. It’s not just HOW DOES THIS HELP THE USER?
  38. 38. It’s also HOW DOES THIS DELIGHT THE USER?
  39. 39. THE GOOD NEWS IS... WE’RE JUST GETTING STARTED Thanks for listening, @satyangajwani
  40. 40. IMAGE CREDITS Stottsan 62737761@N00 imore.com Brandoncwarren Cimmyt ankitjain.info Richardgvas Worldbank dazzlingwallpaper.com Ryanrules Meanestindian hdwallpapers.in Dhscils598f08 Cdinesh vosizneias.com alienratt Blinddayze livemint.com Micahtaylor documentingtrees bp.blogspot.com Jacobsusa justininsd nypost.com 41409704@N02 Jackol cpatrainingvault.com 104094986@N06 blog.evanstonrealestate.ca  
  41. 41. Created by

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