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Why Automation is the Future of Marketing

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Soffront Software
Soffront Software

Discover the truth behind automation and its effect on the growth of digital marketing software.

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*Statisticscompiledon:https://blog.act-on.com/2015/01/70-new-really-marketing-automation-stats/ AmongB2Bmarketers,the#1benefitofmarketingautomationisgeneratingmoreandbetterleads Success 78% 78% of successful marketerscite mar- ketingautomationas mostresponsiblefor improving revenue contribution. Outgrowing 63% 63% ofcompanies thatareoutgrowing theircompetitorsuse marketing automa- tion. Conversions 50% B2Cmarketersusing automation have seenconversionrates ashighas50%. B2B marketerswho implement market- ing automation in- crease their sales pipelinecontribution by10%. Increase 10% 79%oftop-performingcompanieshavebeen usingmarketingautomationmorethan2years PRICE EASEOFUSE PRODUCTINTEGRATION CRITERIA MARKETING AUTOMATION 60% 10% 5% 3% $500M+ $20- $500M $5M- $20M <$5M COMPANY REVENUEMATTERS Marketingautomationadoptionistied toannualrevenue,asitemizedbelow. WhyAutomationisthe FutureofMarketing

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